Feb 22, 2011 - Same thing that every mainstream media company wants. But what special challenges do they all face? Comments
Feb 8, 2011 - How Google "stacks up" in Latino digital, and why marketers are taking notice. Comments
Jan 25, 2011 - Many Latinos are gathering on Twitter via hashtags. How do marketers connect with them? Comments
Jan 11, 2011 - A new survey confirms that Latinos are at the vanguard of technology adoption. Now what? Comments
Dec 27, 2010 - Latinos index a lot higher than other groups. But how do marketers engage them? Comments
Dec 1, 2010 - How movements get started, and leaders get made, on the new social Web. A new model for Latinos in marketing. Comments
Nov 29, 2010 - A new book looks at where Latinos go...for content, community, and commerce. Comments
Nov 15, 2010 - A federal study on Latino longevity, and what marketers of all kinds can take from it. Comments
Nov 1, 2010 - Was a controversial ad really an ad, or something a tad more clever? Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014