mobile-email

Mobile First, Second, and Third

Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. Comments

Will 2015 Be the Year of the Next Triple Crown Winner?

triple-crown Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

What Acxiom "Hash" Figured Out

shutterstock-105905384 May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments

Would You Rather Be a DMP or an ESP?

4-question-marks Apr 23, 2014 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions world. Comments

People Versus Pixels

people1 Mar 26, 2014 - If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who is reliant on a cookie-first marketing strategy, you have a choice: you can choose people over pixels... Comments

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Oracle logo Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

Coding for Responsive Design Part 2: Adapt or Die

htmlshutterstock-95278714-1 Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Coding Email Templates for Responsive Design: Part 1

Source Code Dec 23, 2013 - Columnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of this series. Comments

2013 Year in Review: Email Marketing Winners & Losers

shutterstock-149842271 Dec 4, 2013 - Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pans from notable events in email marketing over 2013. Comments

Is Your Email Program Big Enough for Big Data?

shutterstock-101856796 Nov 5, 2013 - Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data Gold Rush, or has we been doing it all along? Comments

Becoming One With Our Email Addresses

email-deliverability Oct 18, 2013 - Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually, the "phone" aspect of the smartphone will live on in name alone. Comments

Email Is History

email-tricks Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

What's an Email Hash, Anyway?

email-tricks Aug 14, 2013 - By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Comments

Email Marketing Isn't Just About Sending Email

email-tricks Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments

How Email Is Finally Breaking Free and Crossing the Chasm

email-images Jun 19, 2013 - Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies. Comments

What MarTech Means for All of Us Now

marketing-tech May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything. Comments

Testing, for the Heck of It

testing Apr 24, 2013 - Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be? Comments

What Email Cavemen Can Learn From the Dinosaurs

shutterstock-122206912 Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished. Comments

Big Data's Big Omission

big-data Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

A Not-So-Unique Definition of Big Data

big-data Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

shutterstock-106988807 Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments

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