2013 Year in Review: Email Marketing Winners & Losers

Dec 4, 2013 - Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pans from notable events in email marketing over 2013. Comments

Is Your Email Program Big Enough for Big Data?

shutterstock-101856796 Nov 5, 2013 - Email is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data Gold Rush, or has we been doing it all along? Comments

Becoming One With Our Email Addresses

email-deliverability Oct 18, 2013 - Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually, the "phone" aspect of the smartphone will live on in name alone. Comments

Email Is History

email-tricks Sep 11, 2013 - One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Comments

What's an Email Hash, Anyway?

email-tricks Aug 14, 2013 - By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Comments

Email Marketing Isn't Just About Sending Email

email-tricks Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments

How Email Is Finally Breaking Free and Crossing the Chasm

email-images Jun 19, 2013 - Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies. Comments

What MarTech Means for All of Us Now

marketing-tech May 22, 2013 - Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will change everything. Comments

Testing, for the Heck of It

testing Apr 24, 2013 - Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be? Comments

What Email Cavemen Can Learn From the Dinosaurs

shutterstock-122206912 Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished. Comments

Big Data's Big Omission

big-data Feb 27, 2013 - An email-centric big data strategy will help your brand communicate more effectively over the long haul. Comments

A Not-So-Unique Definition of Big Data

big-data Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

shutterstock-106988807 Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments

Everything New Is Old Again

morningroutine-chart Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments

Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd

email-tricks Oct 12, 2012 - It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Comments

Will Email ever Get Invited to the Private Exchange?

Sep 13, 2012 - If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave email on the curb. It deserves to be in the VIP lounge. Comments

Smartphones Put Email on the Podium

facebook-mobile Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments

The Best Product for Marissa Mayer to Fix

Jul 18, 2012 - Yahoo's most important and visible product is email. As in Comments

What Email Marketers Can Teach Facebook About Monetizing Audiences

Jun 21, 2012 - Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources. Comments

I'll Have Another

May 24, 2012 - When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it. Comments

The Most Loyal Customer Is the Email Subscriber

Apr 26, 2012 - If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your company. Comments

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