The Best Product for Marissa Mayer to Fix

Jul 18, 2012 - Yahoo's most important and visible product is email. As in @yahoo.com. Comments

What Email Marketers Can Teach Facebook About Monetizing Audiences

Jun 21, 2012 - Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources. Comments

I'll Have Another

May 24, 2012 - When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it. Comments

The Most Loyal Customer Is the Email Subscriber

Apr 26, 2012 - If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your company. Comments

Why Now Is the Time to Invest in Email Innovation

Apr 12, 2012 - Email is universal, it plays well with other marketing activities, and it still tugs at our personal strings. Comments

Facebook - Like It or Not?

Mar 29, 2012 - As a publisher, you have an important choice to make: whether to adopt Facebook Connect as your sign-up and sign-on system, or not. Comments

Year of the What?

Feb 2, 2012 - This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device. Comments

Is E-mail Marketing the 'TV' of Interactive Media?

Nov 18, 2010 - Why e-mail is destined to remain the best-performing, yet least appreciated marketing medium. Comments

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