big-data

A Not-So-Unique Definition of Big Data

Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

shutterstock-106988807 Jan 2, 2013 - In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Comments

Everything New Is Old Again

morningroutine-chart Nov 7, 2012 - AOL looks to be number one in email again with its new webmail client Alto. Comments

Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd

email-tricks Oct 12, 2012 - It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Comments

Will Email ever Get Invited to the Private Exchange?

Sep 13, 2012 - If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leave email on the curb. It deserves to be in the VIP lounge. Comments

Smartphones Put Email on the Podium

facebook-mobile Aug 15, 2012 - What's an advertiser to do if they want to win the race to the best mobile impression? Comments

The Best Product for Marissa Mayer to Fix

Jul 18, 2012 - Yahoo's most important and visible product is email. As in @yahoo.com. Comments

What Email Marketers Can Teach Facebook About Monetizing Audiences

Jun 21, 2012 - Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources. Comments

I'll Have Another

May 24, 2012 - When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it. Comments

The Most Loyal Customer Is the Email Subscriber

Apr 26, 2012 - If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your company. Comments

Why Now Is the Time to Invest in Email Innovation

Apr 12, 2012 - Email is universal, it plays well with other marketing activities, and it still tugs at our personal strings. Comments

Facebook - Like It or Not?

Mar 29, 2012 - As a publisher, you have an important choice to make: whether to adopt Facebook Connect as your sign-up and sign-on system, or not. Comments

Year of the What?

Feb 2, 2012 - This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device. Comments

Is E-mail Marketing the 'TV' of Interactive Media?

Nov 18, 2010 - Why e-mail is destined to remain the best-performing, yet least appreciated marketing medium. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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