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10 Digital Marketing Predictions for 2015

Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

iBeacon Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

The Top Technologies You Need to Juice Your Post-Holiday Sales

hands-catching-money Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

Twitter and Apple Are Changing the Way We Shop

mobile commerce Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

2015 Planning - Big Budget Considerations for Every CMO

budget-money-jar Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to help you move the process along as smoothly and effectively as possible. Comments

What Fitness/Wellness Apps Can Teach Us About Community Engagement

fitbytes-wearabletech-jawboneup Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success of an industry. Comments

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Social media Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world. Comments

The 7 Essentials to Building an Active, Engaged Social Community

shutterstock-120646564 May 22, 2014 - Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term highly engaged social community for many years to come. Comments

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Pebble Steel smartwatch at CES 2014 Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

content Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for... Comments

Identity Management and Data Management Platforms Take Center Stage in 2014

data-management-shutterstock-147256514 Feb 27, 2014 - It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics (i.e. conversions) and consolidate them with first and third party data from multiple channels. Comments

The Ultimate Mobile Push Provider Scorecard

push-notifications Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. Comments

10 Social & Digital Media Predictions for 2014

Social media Jan 10, 2014 - It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Comments

6 Must-Haves for Your Next Mobile Push Notification Partner

nbamdellapenna Nov 11, 2013 - Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner. Comments

New Technologies to Help Juice Your Holiday Sales

dubai-shopping-centre Oct 9, 2013 - Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Comments

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

passbook-offers Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

Primetime All the Time

google-ipsos-sterling Jul 18, 2013 - How data, device, and detection will revolutionize your community. Comments

5 Tips to Building a Better Customer Experience and Community

customers Jun 20, 2013 - The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the competition scathing. Comments

10 Ways to Turn Your App Into a Power Community Using Push

iphone-flight-status May 23, 2013 - Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Comments

You Are What You Like

facebook-like Apr 25, 2013 - Social data yields important audience insights. Comments

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

spring-cleaning Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments

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