Marketing News & Expert Advice
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Using Data to Build and Strengthen Community Connections
Jan 5, 2012 - How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Comments
How to Get Twitter Working for Your Brand
Feb 24, 2011 - Six tips to get you started on building a community of influential and engaged followers. Comments
6 Steps to a Healthy Facebook Community
Jan 27, 2011 - Best practices for finding and connecting with brand advocates. Comments
How to Grow Your Twitter Followers - 10 'for Real' Tips
Dec 29, 2011 - Best practices brands can employ to keep it real when it comes to growing Twitter followers. Comments
Five Post-Holiday Social Media Must-Do's!
Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments
11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season
Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments
The Socialization of Music, TV, and Live Events
Oct 6, 2011 - Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts? Comments
Building the Case for a Bigger Social Media Budget
Sep 8, 2011 - Three tips to convince the executive suite to invest more in social media and community efforts. Comments
Community Measurement - What to Measure and Why!
Jul 14, 2011 - Four key metrics to consider when integrating social media into the marketing mix. Comments
Social CRM – The Future Is Now
Jun 16, 2011 - Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Comments
Building Commerce Around Your Facebook Community
May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments
Hispanic + Social = $$
Apr 21, 2011 - Brands need to embrace social media to build community and engagement with the U.S. Hispanic population. Comments
Check In Before Users Check Out
Mar 24, 2011 - A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Comments
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November 4-7, 2013
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A retailer's guide to the "right way" for personalised web experiences
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Adapt marketing for multiple devices
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September 23, 2013
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