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10 Relationship-First Mobile Marketing Best Practices

Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

What Measurement Tools Are Best for Your Brand

community-influence-pyramid Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

holiday-season Oct 19, 2012 - How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Comments

Facebook Hits the Display Retargeting Reset Button

facebook-homepage Sep 14, 2012 - How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what you should do to leverage relationship retargeting. Comments

6 Ways to Get Social Data Working for Your Brand

social-data-1 Aug 16, 2012 - How you can make big data actionable and scalable via targeted email communications and social posts. Comments

The 7 Habits of Highly Successful Community Managers

Jul 19, 2012 - What separates the superstars from the duds in community management? Comments

How Mobile Madness Is Redefining Marketing and Community Engagement

Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments

Ratings and Reviews - A Foundation for Magical Community Marketing

May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

Pining for Pinterest

Mar 29, 2012 - How to put the platform to work for your brand. Comments

Will Facebook's Premium Ads Be a Game Changer?

Mar 1, 2012 - Can Premium Ads redefine advertising and keep Facebook on top? Comments

Building Community Engagement Around Key Events

Feb 2, 2012 - Invest in unique content, aggregate and curate, and prepare and promote. Comments

Using Data to Build and Strengthen Community Connections

Jan 5, 2012 - How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Comments

How to Grow Your Twitter Followers - 10 'for Real' Tips

Dec 29, 2011 - Best practices brands can employ to keep it real when it comes to growing Twitter followers. Comments

Five Post-Holiday Social Media Must-Do's!

Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments

11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments

The Socialization of Music, TV, and Live Events

Oct 6, 2011 - Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts? Comments

Building the Case for a Bigger Social Media Budget

Sep 8, 2011 - Three tips to convince the executive suite to invest more in social media and community efforts. Comments

Community Measurement - What to Measure and Why!

Jul 14, 2011 - Four key metrics to consider when integrating social media into the marketing mix. Comments

Social CRM – The Future Is Now

Jun 16, 2011 - Three big changes marketers will see as brands explore and invest in marketing programs and social communities that attempt to build relationships. Comments

Building Commerce Around Your Facebook Community

May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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