Marketing News & Expert Advice
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Financial Services: The Mobile Vertical to Watch
May 15, 2013 - Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Comments
The Tablet Experience: A Must-Have for Retailers
May 18, 2012 - Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Comments
The AMPT Effect
Apr 20, 2012 - How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise. Comments
Email on Mobile
Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments
11 SMS Best Practices
Feb 24, 2012 - SMS is the universal mobile app. Done well, it delivers bright brand touch points. Comments
The Future of Digital Messaging
Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments
Jakob Nielsen on Usability for Mobile Sites and Apps
Dec 30, 2011 - Design expert identifies top mistakes when building mobile sites and apps. Comments
ESPN: A Mobile Example to Emulate
Dec 2, 2011 - ESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Comments
The Tablet: It's Not Business, It's Personal
Nov 4, 2011 - What is a tablet and how can you get your mobile marketing customers to take notice? Comments
The Most Important Mobile Metrics
Oct 7, 2011 - Are your SMS offers and push notifications compelling and are the timing and frequency right? Comments
Collaboration Tools for Mobile Marketers
Sep 9, 2011 - Developing a coherent and cohesive customer experience is a herculean task. Need it be this way? Comments
Written Consent Required for SMS by October
Apr 17, 2013 -
Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.
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Mobile Email - Metrics and Quick Wins
Mar 20, 2013 -
With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.
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Beyond Permission: On-Demand Marketing
Feb 20, 2013 -
With just a few minutes of preparation, you can have a few seconds of your customer's attention.
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4 Paths to Minimize Showrooming, Maximize Sales
Jan 23, 2013 -
Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging.
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Passbook 101
Nov 28, 2012 -
Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction.
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Mobile and the C-Suite
Nov 5, 2012 -
Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expectations and opportunities.
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3 Steps to Reduce Mobile Checkout Friction
Oct 5, 2012 -
More information = less friction, and less friction = more conversions.
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7 Essential Steps in Your SMS Plan
Aug 10, 2012 -
Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages.
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Connecting the Data Dots
Jul 13, 2012 - A robust loyalty program can give your customer a reason to allow you to connect the dots between every mobile channel. Comments
SMS Required Language
Jun 15, 2012 - The seven items your SMS promotions must include. Comments
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