Marketing News & Expert Advice
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The Tablet: It's Not Business, It's Personal
Nov 4, 2011 - What is a tablet and how can you get your mobile marketing customers to take notice? Comments
The Most Important Mobile Metrics
Oct 7, 2011 - Are your SMS offers and push notifications compelling and are the timing and frequency right? Comments
Collaboration Tools for Mobile Marketers
Sep 9, 2011 - Developing a coherent and cohesive customer experience is a herculean task. Need it be this way? Comments
QR Codes: Dead End or On-Ramp?
Jul 22, 2011 - If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct. Comments
Confessions of a Push Notification Convert
Jul 15, 2011 - Eight advantages of push notifications and why they are a must-consider for mobile marketers. Comments
Why Facebook Places Will Kill Other Check-in Apps
May 20, 2011 - If you are going to test check-ins, test it with the market leader. Comments
Email vs. SMS
Apr 22, 2011 - In the end, customers want three things: entertainment, information, or a good deal. Comments
4 Things Newbie Mobile Marketers Should Do Now
Mar 25, 2011 - Some basics of mobile marketing and how they can help you become an industry expert. Comments
The New Reality of Mobile
Mar 4, 2011 - A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Comments
Don't Let Your Data Get in the Way of Your Marketing
Feb 25, 2011 - SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Comments
Customer As CEO: 3 Keys to Mobile Strategy
Jan 28, 2011 - Your CEO is busy person, and so is your customer. Here are three reasons why you must approach them the same way. Comments
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Adapt marketing for multiple devices
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