The Tablet: It's Not Business, It's Personal

Nov 4, 2011 - What is a tablet and how can you get your mobile marketing customers to take notice? Comments

The Most Important Mobile Metrics

Oct 7, 2011 - Are your SMS offers and push notifications compelling and are the timing and frequency right? Comments

Collaboration Tools for Mobile Marketers

Sep 9, 2011 - Developing a coherent and cohesive customer experience is a herculean task. Need it be this way? Comments

QR Codes: Dead End or On-Ramp?

Jul 22, 2011 - If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct. Comments

Confessions of a Push Notification Convert

Jul 15, 2011 - Eight advantages of push notifications and why they are a must-consider for mobile marketers. Comments

Why Facebook Places Will Kill Other Check-in Apps

May 20, 2011 - If you are going to test check-ins, test it with the market leader. Comments

Email vs. SMS

Apr 22, 2011 - In the end, customers want three things: entertainment, information, or a good deal. Comments

4 Things Newbie Mobile Marketers Should Do Now

Mar 25, 2011 - Some basics of mobile marketing and how they can help you become an industry expert. Comments

The New Reality of Mobile

Mar 4, 2011 - A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Comments

Don't Let Your Data Get in the Way of Your Marketing

Feb 25, 2011 - SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Comments

Customer As CEO: 3 Keys to Mobile Strategy

Jan 28, 2011 - Your CEO is busy person, and so is your customer. Here are three reasons why you must approach them the same way. Comments

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