Marketing News & Expert Advice

Why Facebook Places Will Kill Other Check-in Apps

May 20, 2011 - If you are going to test check-ins, test it with the market leader. Comments

Email vs. SMS

Apr 22, 2011 - In the end, customers want three things: entertainment, information, or a good deal. Comments

Mar 25, 2011 - Some basics of mobile marketing and how they can help you become an industry expert. Comments

Mar 4, 2011 - A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Comments

Feb 25, 2011 - SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Comments

Jan 28, 2011 - Your CEO is busy person, and so is your customer. Here are three reasons why you must approach them the same way. Comments

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