Marketing News & Expert Advice
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Frictionless Business, There's the Rub
Jun 7, 2013 - Identifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt. Comments
Facebook's Moment: Ready or Not, the Time Is Now
May 21, 2012 - Facebook must now grow into the promise the platform offers for the benefit of all. Comments
The Importance of Standing for Something in Your Digital Investing
Apr 23, 2012 - If you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something. Comments
Winning and the High Price of Fighting the Wrong Opponent
Mar 26, 2012 - It is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and relevant connections. Comments
The Consumer Battle Rages on for Brands
Feb 27, 2012 - But the battlefields are changing. Comments
5 Questions That Yahoo's New CEO Must Address
Feb 6, 2012 - The company's success hinges on Scott Thompson's answers to these questions. Comments
A Marketing Reminder From Johnny on the Streets of Montreal
Jan 30, 2012 - Industry lessons can come from anywhere - not just career advertisers. Comments
The Most Important Question a Brand Must Answer for Success in 2012 Is...
Jan 3, 2012 - Brands have more opportunities to influence the purchase path a consumer will take. Comments
Casting the Right Hook Into the Digital Talent Pool
Dec 5, 2011 - Before we can become greater than our parts, we must change the current culture in digital advertising. Comments
Black Friday: Social Shopping 1.0
Nov 23, 2011 - Retailers must evolve online and cultivate a culture of social shopping that goes beyond in-store deals. Comments
One Move That Would Guarantee Google+ Beats Facebook
Nov 8, 2011 - Google has to provide a "+" to users and provide a completely different experience if it wants to surpass Facebook. Comments
Defining the Words That Define Us
May 13, 2013 -
We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.
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What if eBay Is Right and Paid Search Is Worthless?
Apr 1, 2013 -
Search works, but only if, as a brand, you know what it's worth to you.
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The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns
Feb 25, 2013 -
Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action?
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Graph Search: Facebook's Final Destination?
Jan 28, 2013 -
For Graph Search to work, several factors need to change in Facebook's favor.
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Making Search the Centerpiece of Your 2013 Digital Advertising
Jan 7, 2013 -
As brands ready for 2013, here are a few ways to maximize the role search should play for your brand.
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Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective
Dec 3, 2012 -
How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands.
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Oh Where, Oh Where Has My One-Trick Pony Gone?
Nov 5, 2012 -
Is today's Google Search as effective? If not, why and what can it do to regain influence?
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Playing the Long Game in Search
Aug 13, 2012 - In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness. Comments
Digital Differentiation and Doing More Than Just Owning a Hammer
Jul 16, 2012 - A tool left in the hands of someone unable to understand that everyone has tools is a waste. Comments
Where Is Search Heading? Check the Map
Jun 18, 2012 - For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Comments
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