interviewing

The Most Important Question I Ask Candidates: "What’s Your Crazy?"

Aug 1, 2014 - This interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and turn it into a passion are the kind of digital marketers you want on your team. Comments

A Social Generation Comes of Age at the World Cup

social-world-cup Jul 4, 2014 - This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Comments

Dealing With My Irrational Twitter Disappointment

twitter-bird-blue-on-white Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until then, I'll longingly hold out hope that my Twitter of old will come back to me. Comments

COB: Redefining the Cost of Business With Digital

cost-of-business May 9, 2014 - Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Comments

Getting Mobile Right

mobileads Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of mobile time is spent in an app. Comments

Brands and Social: Finding the Perfect Fit

Social Media Mar 14, 2014 - When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's authentic and sustainable, while capturing the attention of a large segment of the target audience. Comments

Facebook, Twitter, and the User Narrative

Social Media Feb 14, 2014 - Both Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuously grow its user base. Comments

Google Buys Nest -- What Does It Mean?

nest-thermostat Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

Finding Success by Identifying Personal Bias in Business

shutterstock-100502689 Dec 20, 2013 - The reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface. Comments

Who Makes Your Company's Most Important Decisions?

shutterstock-106597682 Nov 22, 2013 - On any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct and historical behaviors. Is your business doing the same? Comments

How Brand Marketing Measurement Benefits from Life Lessons in Fitness

Runner on starting blocks Oct 25, 2013 - As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point do we revisit the way we measure? Columnist Chris Copeland explains. Comments

Online Video and the Perils of Business Morbidity

film-reel Oct 8, 2013 - Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to television. Comments

The Internet Twerks!

hype-people Aug 30, 2013 - An examination into the shift behind why live and custom content is central to brand success in a digital world. Comments

Beach Reads for Business

open-book Aug 13, 2013 - Five books that every business reader should look into on their next beach vacation. Comments

3 Levels of Process

cmo-test Jul 18, 2013 - Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then you have the equivalent of a house built on sand. Comments

Frictionless Business, There's the Rub

rub Jun 7, 2013 - Identifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt. Comments

Defining the Words That Define Us

keywords2 May 13, 2013 - We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact. Comments

What if eBay Is Right and Paid Search Is Worthless?

ebayhome Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

enhanced-campaigns Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

Graph Search: Facebook's Final Destination?

facebook-graph-search Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments

Making Search the Centerpiece of Your 2013 Digital Advertising

search-marketing Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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