Runner on starting blocks

How Brand Marketing Measurement Benefits from Life Lessons in Fitness

Oct 25, 2013 - As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point do we revisit the way we measure? Columnist Chris Copeland explains. Comments

Online Video and the Perils of Business Morbidity

film-reel Oct 8, 2013 - Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to television. Comments

The Internet Twerks!

hype-people Aug 30, 2013 - An examination into the shift behind why live and custom content is central to brand success in a digital world. Comments

Beach Reads for Business

open-book Aug 13, 2013 - Five books that every business reader should look into on their next beach vacation. Comments

3 Levels of Process

cmo-test Jul 18, 2013 - Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then you have the equivalent of a house built on sand. Comments

Frictionless Business, There's the Rub

rub Jun 7, 2013 - Identifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt. Comments

Defining the Words That Define Us

keywords2 May 13, 2013 - We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact. Comments

What if eBay Is Right and Paid Search Is Worthless?

ebayhome Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

enhanced-campaigns Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

Graph Search: Facebook's Final Destination?

facebook-graph-search Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments

Making Search the Centerpiece of Your 2013 Digital Advertising

search-marketing Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective

facebook-homepage Dec 3, 2012 - How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Comments

Oh Where, Oh Where Has My One-Trick Pony Gone?

pony Nov 5, 2012 - Is today's Google Search as effective? If not, why and what can it do to regain influence? Comments

Playing the Long Game in Search

Aug 13, 2012 - In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness. Comments

Digital Differentiation and Doing More Than Just Owning a Hammer

Jul 16, 2012 - A tool left in the hands of someone unable to understand that everyone has tools is a waste. Comments

Where Is Search Heading? Check the Map

Jun 18, 2012 - For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Comments

Facebook's Moment: Ready or Not, the Time Is Now

May 21, 2012 - Facebook must now grow into the promise the platform offers for the benefit of all. Comments

The Importance of Standing for Something in Your Digital Investing

Apr 23, 2012 - If you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something. Comments

Winning and the High Price of Fighting the Wrong Opponent

Mar 26, 2012 - It is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and relevant connections. Comments

The Consumer Battle Rages on for Brands

Feb 27, 2012 - But the battlefields are changing. Comments

5 Questions That Yahoo's New CEO Must Address

Feb 6, 2012 - The company's success hinges on Scott Thompson's answers to these questions. Comments

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