Marketing News & Expert Advice
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Congratulations! You're a Product Owner!
Apr 4, 2013 - Successful products are a company's best marketing tool. Comments
Windows Phone 7: When Will Consumers Decide It's Time?
Apr 26, 2012 - There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Comments
Is Your Retail Space Ready to Go Digital?
Apr 2, 2012 - The app economy moves in-store. Comments
The Other Ecosystem - Life on the Kindle Fire
Feb 28, 2012 - A device review of the Kindle Fire and what it means to marketers and advertisers. Comments
What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Mobile Devices Have Eclipsed the Desktop Experience; Get Over It
Dec 29, 2011 - Devices differentiate themselves in many different ways. Here's how. Comments
It's Like a Big iPad! Look for 2012 to Be the Year of the TV App
Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments
How the Other 20% Live: What Do BlackBerry Users Do for Apps?
Nov 3, 2011 - Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide. Comments
Your Operating System Is Now an App
Aug 11, 2011 - The app-ification of computing - fad or for realz? Comments
Beware the Native
Jul 14, 2011 - A dose of reality for the world of multi-platform, transmedia marketing. Comments
There's No Such Thing as the Mobile Web
Jun 23, 2011 - As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Comments
The Second Screen: Is It Time?
Mar 7, 2013 -
While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV.
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Marketing With Snapchat: It's Not Just for the Kids
Jan 31, 2013 -
Six ways marketers can use the up-and-coming service.
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You're Not Alone: Hyper-Local People-Finding
Jan 3, 2013 -
The geo-social landscape may provide marketers with a roadmap for understanding how and when they can harness mobile to create relationships with customers.
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Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend
Nov 9, 2012 -
While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers.
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The New, New Toaster
Oct 12, 2012 -
Why the iPhone 4S may be the world's best marketing giveaway.
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So How'd We Do? Revisiting 'The Digital Olympics'
Aug 31, 2012 - How Twitter, NBC, BBC, and others fared during the London Olympics. Comments
Omni-Channel Marketing: Your Next Challenge
Aug 17, 2012 - Every marketer needs to move beyond guessing at cross-channel digital ROI and start building a holistic understanding of the consumer behavior path. Comments
The Digital Olympics
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Apps Move Into Automotive
Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments
Standing Out in the App Crowd
May 24, 2012 - Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Comments
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April 05, 2013 -
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April 03, 2013 -
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LiveIntent
March 29, 2013
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