5 Ways to Prep Your PPC Advertising for 2014

Dec 18, 2013 - Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Comments

3 Paid Search Trends to Watch for in 2014

ppc-elements-to-test Nov 20, 2013 - Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014? Comments

5 Last Minute PPC Holiday Tips for Advertisers

christmas-snow-globe Oct 23, 2013 - Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Comments

Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

google-logo-square Oct 3, 2013 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete. Comments

PPC for Brand Impact

brand-ppc Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Generic Geo-targeting by State Sep 5, 2013 - When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Comments

5 New AdWords Features Open Up New Data Insights and Optimization Potential

web-data Aug 28, 2013 - Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior. Comments

Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back

overalls-nsync Aug 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Comments

5 Tips to Rule Online Advertising This Back-to-School Season

tablets-in-school Jul 31, 2013 - Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Comments

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Overall CPC Increase Google Jun 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. Comments

How to Create an AdWords Action Plan From Purchase Path Data

adwords-search-funnels May 31, 2013 - As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do. Comments

Tips to Streamline Google AdWords for Small Business

largenewgooglelogofinalflat-a Apr 2, 2013 - Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Comments

AdWords Enhanced Campaigns: New Campaign Checklist

enhanced-campaigns Mar 5, 2013 - Get ready to start on fresh campaigns in AdWords with these eight new goals. Comments

Debunking 5 Myths of PPC Advertising

ppc-icon Feb 5, 2013 - PPC won't make you taller and five other myths about PPC advertising. Comments

How to Plan PPC Advertising for the New Year

ppc Jan 8, 2013 - Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Comments

Prepare Your Online Advertising for Mobile Holiday Shoppers

mobile-checkout Nov 13, 2012 - Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs. Comments

Guy Kawasaki Enchants Audience in Recent Keynote

guyk-keynore Oct 16, 2012 - How innovation and enchantment are the keys to influencing audiences and customers. Comments

5 Super Tips to Understanding Keywords in Paid Search

Sep 18, 2012 - How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Comments

Improve Your Call-to-Action in PPC Ads

buy-now Aug 21, 2012 - The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page. Comments

4 AdWords Optimization Tips to Try This Week

Jul 24, 2012 - Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Comments

Google AdWords: 5 New Features That You Need to Know About

May 29, 2012 - Changes in ad rotation settings, match types, and more. Comments

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