time-to-say-goodbye

Is It Ever Time to Say Goodbye to Your Email Subscribers?

Oct 30, 2012 - Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention. Comments

Privacy Is So 1999

Aug 21, 2012 - For the right offer, I'll tell you everything! Comments

Text Messaging Can Be More Than Cool

Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments

9 Ways to Grow a Responsive Email Marketing Database

Jul 10, 2012 - Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics. Comments

It's 3 a.m. - Do You Know Where Your Customer Data Is?

Jun 26, 2012 - When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Comments

Marketing in the Mobile Email Revolution

Jun 12, 2012 - How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Comments

Successful Email Marketing: It's About Time

May 29, 2012 - Which is better: delivering the right message or delivering at the right time? Comments

Time to Stop Optimizing for Big Browser?

May 18, 2012 - Are you prepared for the mobile movement? Comments

4 Springtime Tips to Reinvigorate Your Email Marketing

Apr 3, 2012 - Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your programs and team. Comments

March Email Madness - 4 No. 1 Seed Strategies

Mar 6, 2012 - A prediction for the No. 1 seeds of email marketing. Comments

Post-Purchase Program-Alooza

Feb 21, 2012 - Done correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue. Comments

2012 Super Bowl Ads: An Email Marketer's Perspective

Feb 7, 2012 - If you're known for creating value with your messages, your consumers will look for them. Comments

10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012

Jan 10, 2012 - First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand. Comments

Get to Know Your Customers With 'Interactive' Email

Dec 28, 2011 - How some brands are using a variety of approaches to improve engagement and gain critical insights that can be leveraged in future communications. Comments

Data Drives Relevance, Behavioral Data Drives Performance!

Dec 13, 2011 - The three basic ways to get information about your customers: looking, asking, and buying. Comments

Are Your Transactional Emails Living Up to Expectations?

Nov 29, 2011 - Five things that consumers expect from transactional messages. Comments

Understanding the Seasonality of Email Marketing

Nov 15, 2011 - Five questions to ask yourself about your 2011 holiday email programs. Comments

Customer Referrals in the New Marketing Democracy Spell the End of Ego Marketing

Nov 1, 2011 - Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents. Comments

Applying Steve Jobs' Rules of Success to Email Marketing

Oct 18, 2011 - If you start with doing what you love, the rest will flow from there. Comments

Daily Deal Sites: Keeping It Real Relevant

Sep 20, 2011 - Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successful online retailers are known for. Comments

Standing Out in a Crowded Daily Deals Field

Sep 6, 2011 - Innovation and timeliness are key - just ask Groupon and HauteLook. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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