Marketing News & Expert Advice
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Adventures in Email Marketing: I'm Writing to Say I'm Sorry
Aug 23, 2011 - Four tips to have at the ready when good email programs go bad. Comments
Lifecycle Email Marketing Lessons: FootSmart
Aug 9, 2011 - By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Comments
Lifecycle Email Marketing Lessons: Travelocity and GamersFirst
Jul 26, 2011 - Two examples of how lifecycle marketing can be applied to non-retail businesses. Comments
Lifecycle Email Marketing Lessons From Zappos
Jul 12, 2011 - Empower customers to receive relevant email messages based on activities that they perform on your site. Comments
The Evolution of Email Marketing and Social CRM
Jun 28, 2011 - Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Comments
Socialized Email Marketing Goes Mainstream
Jun 14, 2011 - A look at the power of word-of-mouth acquisition. Comments
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