Adventures in Email Marketing: I'm Writing to Say I'm Sorry

Aug 23, 2011 - Four tips to have at the ready when good email programs go bad. Comments

Lifecycle Email Marketing Lessons: FootSmart

Aug 9, 2011 - By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Comments

Lifecycle Email Marketing Lessons: Travelocity and GamersFirst

Jul 26, 2011 - Two examples of how lifecycle marketing can be applied to non-retail businesses. Comments

Lifecycle Email Marketing Lessons From Zappos

Jul 12, 2011 - Empower customers to receive relevant email messages based on activities that they perform on your site. Comments

The Evolution of Email Marketing and Social CRM

Jun 28, 2011 - Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Comments

Socialized Email Marketing Goes Mainstream

Jun 14, 2011 - A look at the power of word-of-mouth acquisition. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...