Adventures in Email Marketing: I'm Writing to Say I'm Sorry

Aug 23, 2011 - Four tips to have at the ready when good email programs go bad. Comments

Lifecycle Email Marketing Lessons: FootSmart

Aug 9, 2011 - By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Comments

Lifecycle Email Marketing Lessons: Travelocity and GamersFirst

Jul 26, 2011 - Two examples of how lifecycle marketing can be applied to non-retail businesses. Comments

Lifecycle Email Marketing Lessons From Zappos

Jul 12, 2011 - Empower customers to receive relevant email messages based on activities that they perform on your site. Comments

The Evolution of Email Marketing and Social CRM

Jun 28, 2011 - Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Comments

Socialized Email Marketing Goes Mainstream

Jun 14, 2011 - A look at the power of word-of-mouth acquisition. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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