Aug 23, 2011 - Four tips to have at the ready when good email programs go bad. Comments
Aug 9, 2011 - By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Comments
Jul 26, 2011 - Two examples of how lifecycle marketing can be applied to non-retail businesses. Comments
Jul 12, 2011 - Empower customers to receive relevant email messages based on activities that they perform on your site. Comments
Jun 28, 2011 - Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Comments
Jun 14, 2011 - A look at the power of word-of-mouth acquisition. Comments
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