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Adventures in Email Marketing: I'm Writing to Say I'm Sorry

Tal Nathan  |  Advanced Email Marketing

Aug 23, 2011 - Four tips to have at the ready when good email programs go bad. Comments

Tal Nathan  |  Advanced Email Marketing

Lifecycle Email Marketing Lessons: FootSmart

Aug 9, 2011 - By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Comments

Tal Nathan  |  Advanced Email Marketing

Lifecycle Email Marketing Lessons: Travelocity and GamersFirst

Jul 26, 2011 - Two examples of how lifecycle marketing can be applied to non-retail businesses. Comments

Tal Nathan  |  Advanced Email Marketing

Lifecycle Email Marketing Lessons From Zappos

Jul 12, 2011 - Empower customers to receive relevant email messages based on activities that they perform on your site. Comments

Tal Nathan  |  Advanced Email Marketing

The Evolution of Email Marketing and Social CRM

Jun 28, 2011 - Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Comments

Tal Nathan  |  Advanced Email Marketing

Socialized Email Marketing Goes Mainstream

Jun 14, 2011 - A look at the power of word-of-mouth acquisition. Comments

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