Marketing News & Expert Advice
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Postal Fail and the Value of Email Messaging
Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments
Advanced Digital Marketing: Do This, Not That!
Oct 18, 2012 -
Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further.
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7 Ideas to Improve Your Cause Marketing
Oct 4, 2012 -
How to make sure your cause marketing is having an impact.
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Conduct an Ethnography if You Want to Know Your Consumers
Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments
9 Trends Defining Consumer Engagement
Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments
What to Do With Fakebook?
Aug 23, 2012 -
How to keep things real on your brand's Facebook page.
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The Importance of Being Earnest
Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments
Upping Your Social Media Following via Email
Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments
Provide Personalized Service to Create Effective Engagement
Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments
Traveling With Mobile and Social
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
11 Deadly Social Media Sins
Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments
Making Marketing Connections Meaningful
Mar 7, 2013 -
Five things to make your connections meaningful and avoid losing the opportunity to connect digitally.
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What Brands Can Do to Circumvent Social Hacking
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word.
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Leverage These 10 Trends Into Your 2013 Initiatives
Jan 24, 2013 -
This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community.
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Focus: 5 Resolutions for Digital Marketers
Jan 10, 2013 -
The five key things that are going to help marketers achieve greater success.
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10 Things That Can Destroy an Email Marketing Program
Dec 27, 2012 -
Keep an eye out for consumers' top concerns that can force them off your list.
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How Sophisticated Are Your Digital Campaigns?
Dec 13, 2012 -
Five simple measures of success for calculating the ROI on your digital campaign.
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Holiday Wish List: What Digital Marketers Want
Nov 29, 2012 -
As marketers, we all hold the same needs and wants to be able to communicate with consumers.
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5 Things We Can Learn From This Year's Political Campaign
Nov 1, 2012 -
How the 2012 multi-channel presidential campaigns can teach us as marketers.
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5 Tips to Empower Your Email Marketing
Oct 19, 2012 -
Driving maximum engagement with your consumers with compelling subject lines and eye-catching design.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
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April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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