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Killer Terms for Subject Lines & Calls to Action

Nov 1, 2013 - Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. Comments

Seven Lessons from the World’s Greatest Marketer

gandhi Oct 2, 2013 - Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the world's greatest marketer. Comments

ExactTarget Connections: Customer Communication Happens Anywhere

condoleezza-rice Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Comments

Tips on Getting Into the Gmail Primary Inbox

gmail-tabs Aug 22, 2013 - Avoid complaints, address issues, but most importantly focus on the interaction. Comments

Insider Tips for the Perfect Headline: Email, Mobile, or Social

headlinesnew Aug 8, 2013 - Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Comments

An Obituary: Goliath Swallowed David

david-and-goliath-img Jul 25, 2013 - Can small businesses still compete with the Goliaths of the world for consumers' loyalty? Comments

Use Real-Time Digital Receipts to Drive Effective Social Media Connections

leverage-social-networking Jul 11, 2013 - So much money is being spent on building up social media sites, why not consider using a slightly different approach? Comments

Social Success: Content, Brand Ambassadors, and Timing

content Jun 27, 2013 - Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content that you can leverage in your social interactions. Comments

10 Ways to Improve Your Email Marketing

email-tricks May 30, 2013 - Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Comments

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

new-inboxbook May 16, 2013 - A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Comments

Live From the Global Purpose Summit

storyofpupose May 2, 2013 - A few tips from top brands on purposeful communications. Comments

Drawing Consumers in With Intrigue

hype-people Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments

Postal Fail and the Value of Email Messaging

mailbox Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments

Making Marketing Connections Meaningful

connectionshands Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

7 Lessons From the 2013 Super Bowl Commercials

Super Bowl XLVII GoDaddy Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments

Leverage These 10 Trends Into Your 2013 Initiatives

growth-of-2013 Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments

Focus: 5 Resolutions for Digital Marketers

2013-resolutions Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments

10 Things That Can Destroy an Email Marketing Program

bad-email Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments

How Sophisticated Are Your Digital Campaigns?

royal Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

Holiday Wish List: What Digital Marketers Want

holiday-marketing-wishlist Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments

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