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5 Things We Can Learn From This Year's Political Campaign

Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

5 Tips to Empower Your Email Marketing

email-bomb Oct 19, 2012 - Driving maximum engagement with your consumers with compelling subject lines and eye-catching design. Comments

Advanced Digital Marketing: Do This, Not That!

do-or-don-t Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments

7 Ideas to Improve Your Cause Marketing

causes Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments

Conduct an Ethnography if You Want to Know Your Consumers

Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments

9 Trends Defining Consumer Engagement

Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments

What to Do With Fakebook?

sameflower Aug 23, 2012 - How to keep things real on your brand's Facebook page. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Upping Your Social Media Following via Email

Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments

Provide Personalized Service to Create Effective Engagement

Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

11 Deadly Social Media Sins

Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments

Klever Facebook Strategies

May 31, 2012 - How one company took to Facebook to promote its music festival and the lessons it learned along the way. Comments

Understanding the Psychology of 'Likeonomics'

May 17, 2012 - Do you know why someone should sign up for your social media program? Comments

5 Proven Ways to Improve Email Marketing With Social Media

May 3, 2012 - Social media can offer the antidote to waning consumer engagement with email. Comments

Project Disengage: What Not to Do With Social Media

Apr 19, 2012 - Don't let your social media efforts spiral out of control; make sure your approach is focused and engaged. Comments

Social Media Success: What We Can Learn From Backyard Birding

Apr 5, 2012 - There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers. Comments

Creating Interactive Conversations With Consumers

Mar 22, 2012 - Seven principles for using digital channels to drive engagement. Comments

Simple Tips to Manipulate EdgeRank

Mar 8, 2012 - Are you interacting with your Facebook audience? Comments

What 120 Billion Facebook Impressions Can Tell Us

Feb 23, 2012 - Successful brands need to focus on increasing interaction effectiveness with their consumer base. Comments

10 Elements of a Compelling Story

Feb 9, 2012 - Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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