Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments
Dec 22, 2011 - Three metrics to track and measure social media success. Comments
Dec 8, 2011 - How do you balance awesome service and consumer privacy? Comments
Nov 22, 2011 - Ten tips that can help drive you toward perfect engagement this holiday season. Comments
Nov 10, 2011 - Five ways to leverage your traditional channels. Comments
Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments
Oct 13, 2011 - Making computers and applications easier to use benefits consumers and businesses alike. Here are three examples. Comments
Sep 29, 2011 - Is your engagement improving? Are costs being reduced? Is this helping you drive attributable revenue? Comments
Sep 15, 2011 - Ways to engage through useful content. Comments
Sep 1, 2011 - Align your channels with your consumer segments and think about specific messages for your consumers to create engagement. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.