3 Key Social Mantras for 2012

Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments

Building Your Insider's Club

Dec 22, 2011 - Three metrics to track and measure social media success. Comments

When Tracking Becomes Creepy

Dec 8, 2011 - How do you balance awesome service and consumer privacy? Comments

The Last-Minute Holiday Marketing Checklist

Nov 22, 2011 - Ten tips that can help drive you toward perfect engagement this holiday season. Comments

Practical Tips on Tying Social Into Your Other Channels

Nov 10, 2011 - Five ways to leverage your traditional channels. Comments

The Best Holiday Marketing Strategy

Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments

iEase, iConvenience, iButton

Oct 13, 2011 - Making computers and applications easier to use benefits consumers and businesses alike. Here are three examples. Comments

Training All Your Channels to Engage via Social Media

Sep 29, 2011 - Is your engagement improving? Are costs being reduced? Is this helping you drive attributable revenue? Comments

A 12-Step Checklist to Jumpstart Your Social Program

Sep 15, 2011 - Ways to engage through useful content. Comments

Creating Interactive Conversations Across Channels

Sep 1, 2011 - Align your channels with your consumer segments and think about specific messages for your consumers to create engagement. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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