Marketing News & Expert Advice
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Building Sustainable Campaigns Through Platforms
Feb 15, 2011 - Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand. Comments
My Social Platform Has More Followers Than You. So What?
Jan 18, 2011 -
How do businesses demonstrate value in social media? Here are some ways.
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Adapt marketing for multiple devices
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