May 9, 2011 - To create a campaign that will go viral, you'll need social currency – consider this framework. Comments
Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments
Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments
Feb 15, 2011 - Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand. Comments
Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014