Building Social Currency: 3 Things You Need to Know

May 9, 2011 - To create a campaign that will go viral, you'll need social currency – consider this framework. Comments

Driving User Engagement and Building Loyalty Through Gamification

mini Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments

Taking Mobile Banking to the Next Level

chaseapp Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments

Building Sustainable Campaigns Through Platforms

nikefeatured Feb 15, 2011 - Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand. Comments

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

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Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.