May 9, 2011 - To create a campaign that will go viral, you'll need social currency – consider this framework. Comments
Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments
Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments
Feb 15, 2011 - Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand. Comments
Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.