jensmartwater

Building Social Currency: 3 Things You Need to Know

May 9, 2011 - To create a campaign that will go viral, you'll need social currency – consider this framework. Comments

Driving User Engagement and Building Loyalty Through Gamification

mini Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments

Taking Mobile Banking to the Next Level

chaseapp Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments

Building Sustainable Campaigns Through Platforms

nikefeatured Feb 15, 2011 - Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand. Comments

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

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