jensmartwater

Building Social Currency: 3 Things You Need to Know

May 9, 2011 - To create a campaign that will go viral, you'll need social currency – consider this framework. Comments

Driving User Engagement and Building Loyalty Through Gamification

mini Apr 7, 2011 - Here are three ways how game-based marketing applies to your brand. Comments

Taking Mobile Banking to the Next Level

chaseapp Mar 21, 2011 - Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region. Comments

Building Sustainable Campaigns Through Platforms

nikefeatured Feb 15, 2011 - Nike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards your brand. Comments

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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