tv

The Battle for the Living Room Begins

Jun 1, 2015 - Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon. Comments

Viewablity Could Help Bring Buyers and Sellers Together

persuade-advice May 12, 2015 - At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of measure helps buyer and seller. Comments

What Was Remnant Is Now Premium

premium Apr 13, 2015 - Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Comments

Interconnectedness and the Future of Media Buying

Image showing connected online digital world Mar 9, 2015 - Last week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing and media buying? Comments

Programmatic Inventory Isn't Black or White

shutterstock-150989840-programmatic Feb 10, 2015 - The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory? Comments

The Next Step for Big Data

big-data-screen Jan 12, 2015 - This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prepared for this next step? Comments

Tectonic Shift - When Robots Attack

Robot office worker Dec 15, 2014 - A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewers? Comments

Cleaning Up the Ad Clutter

ad-clutter Nov 17, 2014 - Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Comments

Evolving Mobile and Connected TV Inventory

video-streaming-shutterstock-99918575 Oct 28, 2014 - Will digital media buyers opt for mobile or connected TV video inventory over display? Comments

Viewability Counts In Europe

magnifying glass Sep 22, 2014 - Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, there were still some questions raised. Here are the answers. Comments

Compounding Challenges for the Digital Publisher

digital-publishing Sep 2, 2014 - As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing right now. Comments

Connected TV: The Death of Online Video or the Future of TV?

tvshopper Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success. Comments

The Impact of Going Direct

automation-shutterstock-87320653 Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit marketers? Comments

Is Technology Killing TV or Making It Even Better for Brands?

tv-everywhere Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments

Programmatic Is as Programmatic Does

programmatic May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

Programmatic Selling Advice

automation-shutterstock-87320653 Mar 10, 2014 - Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here are a few things that programmatic sellers need to consider when making inventory available to buyers... Comments

What Does Programmatic Mean?

digital-advertising Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. Comments

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

shutterstock-146486498 Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

5 Publisher Tips to Stuff Your Stocking with New Revenues

Microsoft employee holding up Christmas stocking Dec 16, 2013 - In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues. Comments

Dissecting Buzzwords: What Does Programmatic Mean to You?

shutterstock-151042010 Nov 18, 2013 - Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Columnist Larry Allen explores the topic. Comments

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