Marketing News & Expert Advice
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QR Code Scans Skyrocket in Q2 2012
Dec 26, 2012 - Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Comments
British Airways Turns Olympics Tweets into Digital Symphony
Aug 2, 2012 -
BA campaign gives life to mood of fans by measuring how British supporters respond to the games.
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Walking Dead Images Creep Into Text Messages
Aug 2, 2012 -
Zlango is planning to let brands buy keyword-targeted text images.
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IPTV Use on the Rise
Aug 1, 2012 -
Ten percent of homes have Internet protocol televisions
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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 -
Hashtag generated 400 tweets since Game 1.
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Digitas Hires for New York and Atlanta
Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments
KFC Web Series Says Living at Home Bites
Jul 27, 2012 -
KFC paired with Comedy Central to develop a branded series to promote a contest.
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Tablet Ads Perform Better with Interactivity, Says IAB UK
Jul 26, 2012 -
45% said they expect their favorite brands to advertise on tablets.
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44% Are Likely to Engage With Branded Image Content
Jul 25, 2012 - New data on social media engagement from Performics. Comments
AOL, Arnold Worldwide, USA Today Hire
Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments
Facebook Drives 130% Purchase Lift for Euro Retailer ASOS
Jul 19, 2012 -
Data from comScore and Facebook said friends of fans were more likely to visit retailer's site.
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BrightTag Acquires SiteTagger
Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments
YouTube Launches TrueView Video Ads for Android
Aug 22, 2012 - The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Comments
Smartphone Content Buyers More Favorable to Mobile Ads
Aug 20, 2012 -
Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study.
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Razzetti Leaves Grupo Gallegos for Lapiz
Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments
More African Americans, Hispanics Respond to Digital Audio Ads
Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments
Nearly a Third of Likely Voters Ignore Live TV
Aug 15, 2012 -
Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
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Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns
Aug 10, 2012 -
Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo.
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Turkish Airlines Asks Olympics Goers to Fly QR Flags
Aug 7, 2012 -
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
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Most Engaged Brand Fans Drive Significant Earned Media
Aug 6, 2012 -
Each brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire.
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ING Runs to iCrossing for NYC Marathon Social Community
Aug 3, 2012 -
Also news from PubMatic, Shiny Ads and Promodity.
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