Marketing News & Expert Advice
|
|
|
60% of Consumers Say They Expect Social Brand Response
Jul 18, 2012 - Arnold Worldwide report shows social media is critical for CRM. Comments
Americans Spent 4.5B Minutes With Video Ads in May
Jun 19, 2012 - Hulu topped the charts, serving 56 ads on average to video viewers in May. Comments
Insomniacs More Likely to Watch TV Online
Jun 18, 2012 -
Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online.
Comments
Marketing News Roundup: Mindshare, GroupM, WebTrends
Jun 15, 2012 -
CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched.
Comments
Spotify Listens Inform Facebook Targeting for Musicians
Jun 13, 2012 -
ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data.
Comments
LA Kings Celebrate Stanley Cup Win With Instagram
Jun 12, 2012 -
Team also posted around 40 tweets during last night's game.
Comments
NBA Launches First-Ever Social Media Awards
Jun 11, 2012 -
Twelve awards will be handed out June 20.
Comments
Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce
Jun 8, 2012 -
Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment.
Comments
Asia-Pacific Drives Over One Third World's Mobile Ad Spend
Jun 6, 2012 -
Global mobile ad market was valued at over $5.3 billion for 2011.
Comments
Study: Video Boosts Mobile Ad Engagement Rates
Jun 4, 2012 -
Medialets found mobile ad engagement rates can be improved by 35 percent with video.
Comments
NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
May 31, 2012 -
Molson Canadian, TicketMaster brand FanCam and mobile app extension.
Comments
Q&A: Jordan Schlachter Connects Brands to Sports Passion
Jul 17, 2012 -
Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience.
Comments
Ads on Tablets: 47% Engage, Says IAB
Jul 16, 2012 -
An IAB study shows 20% of mobile users access social media when they first wake up.
Comments
Marketing News Roundup: SAY Media, PM Digital, T3
Jul 16, 2012 - SAY Media names new president, PM Digital acquires Zeta Interactive. Comments
Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook
Jul 12, 2012 -
SodaStream is using organic social media marketing to get the word out.
Comments
MLB Players Scored Twitter Followers During All-Star Game
Jul 11, 2012 -
MLB reveals social stats from in-game player interaction.
Comments
Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Jul 9, 2012 -
Don Julio sponsors a Twitter-centric real-world scavenger hunt.
Comments
State Farm Pushes Firework Safety on Twitter
Jul 3, 2012 -
Insurance co and retailers like Glasses.com run July 4 holiday campaigns.
Comments
Women Flock to Tumblr and Groupon in Europe
Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments
Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Jun 22, 2012 -
IBM says 1 in 3 in three marketers plans to use mobile ads in 2012.
Comments
Data Collection Up 400% Since 2011
Jun 21, 2012 -
Krux found data collection per page rose from 10 to 50 events year-over-year.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
