60% of Consumers Say They Expect Social Brand Response

Jul 18, 2012 - Arnold Worldwide report shows social media is critical for CRM. Comments

Q&A: Jordan Schlachter Connects Brands to Sports Passion

jordan-schlachter-image Jul 17, 2012 - Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Comments

Ads on Tablets: 47% Engage, Says IAB

mobilesmartphones Jul 16, 2012 - An IAB study shows 20% of mobile users access social media when they first wake up. Comments

Marketing News Roundup: SAY Media, PM Digital, T3

Jul 16, 2012 - SAY Media names new president, PM Digital acquires Zeta Interactive. Comments

Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook

sodastream Jul 12, 2012 - SodaStream is using organic social media marketing to get the word out. Comments

MLB Players Scored Twitter Followers During All-Star Game

mlb-allstar Jul 11, 2012 - MLB reveals social stats from in-game player interaction. Comments

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

statefarm-gotobat Jul 9, 2012 - Don Julio sponsors a Twitter-centric real-world scavenger hunt. Comments

State Farm Pushes Firework Safety on Twitter

fireworks-image Jul 3, 2012 - Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Comments

Women Flock to Tumblr and Groupon in Europe

Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Data Collection Up 400% Since 2011

krux-data-collection Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments

Americans Spent 4.5B Minutes With Video Ads in May

Jun 19, 2012 - Hulu topped the charts, serving 56 ads on average to video viewers in May. Comments

Insomniacs More Likely to Watch TV Online

insomniac Jun 18, 2012 - Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Comments

Marketing News Roundup: Mindshare, GroupM, WebTrends

cbs-dev-challenge Jun 15, 2012 - CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Comments

Spotify Listens Inform Facebook Targeting for Musicians

reverbnation-image Jun 13, 2012 - ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data. Comments

LA Kings Celebrate Stanley Cup Win With Instagram

lakings-instagram Jun 12, 2012 - Team also posted around 40 tweets during last night's game. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

pernod-ricard Jun 8, 2012 - Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Comments

Asia-Pacific Drives Over One Third World's Mobile Ad Spend

mobilesmartphones Jun 6, 2012 - Global mobile ad market was valued at over $5.3 billion for 2011. Comments

Study: Video Boosts Mobile Ad Engagement Rates

medialets-chart Jun 4, 2012 - Medialets found mobile ad engagement rates can be improved by 35 percent with video. Comments

NHL Connects Digital, At-Home Stanley Cup Fans to Live Action

nhl-fancam May 31, 2012 - Molson Canadian, TicketMaster brand FanCam and mobile app extension. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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