Marketing News & Expert Advice
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VIDEO: Live Demo With Facebook Home
Apr 8, 2013 - ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks us through the primary features and user experience... Comments
Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context
Mar 4, 2013 -
The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive.
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Mobile World Congress: Brands Extol Virtues of Mobility
Feb 28, 2013 -
Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of the struggles and successes they've encountered on the road to mobility.
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Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes
Feb 27, 2013 -
Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customers. Only recently have they begun singing a different tune, as was evident here at Mobile World Congress...
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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Feb 26, 2013 -
If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backing of 18 operators around the globe. Mozilla previewed its Firefox OS here at Mobile World Congress...
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Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms
Feb 25, 2013 -
Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa...
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Sprint and Telefonica Form Mobile Advertising Alliance
Feb 25, 2013 -
Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands around the globe. The carriers' alliance reaches a combined 370 million customers, with Sprint...
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180LA Blows Up Seasons Passed in New Adidas Spot
Feb 25, 2013 -
In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow up last season. Every win... every loss... every headline. Blow it all up. 'Cuz all that matters is...
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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
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Twitter Slowly Opens the Gates With Advertising APIs
Feb 21, 2013 -
Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns.
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Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 -
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.
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What Marketers Expect From Facebook's 'New Home on Android'
Apr 4, 2013 -
Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system.
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Facebook Pushes Third-Party Ads Into Users' News Feeds
Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
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Twitter Serves Up New Targeting Options for Small Brands
Mar 20, 2013 -
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 18, 2013 -
Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices.
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Old Navy Buys Into 'Brad World' on Bravo
Mar 14, 2013 -
Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World."
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Marketers React to Facebook's 'Delicate Dance' Between Users and Ads
Mar 11, 2013 -
Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger.
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Facebook Hopes to Remove Clutter With News Feed Redesign
Mar 7, 2013 -
Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users.
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Urban Airship Repositions to Deliver Mobile Relationship Management for Brands
Mar 6, 2013 -
Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging platform.
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Mobile Trailblazer: Ben Beyda, Morpheus Media
Mar 5, 2013 -
As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobile marketing.
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