Twitter Money

Losses Mount for Twitter as Usage Slows

Feb 6, 2014 - Twitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile, ad revenue per thousand timeline views grew by 76 percent. Comments

Facebook Stock Soars on Mobile Ad Gains

facebookvspinterest Jan 30, 2014 - Facebook turned out a remarkable quarter in which it achieved many firsts, sending stock soaring more than 15 percent. Comments

Yahoo's Ad Business Struggles as Traffic Spikes

marissamayer Jan 29, 2014 - Yahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Comments

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

silver-apple-logo-apple-picture Jan 28, 2014 - Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Comments

Google Empowers Publishers with AdSense Direct

Google AdSense Logo Jan 23, 2014 - Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Comments

Brands Join the Experimental Journey on Jelly

jelly app logo Jan 16, 2014 - How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform grows. Comments

Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?

beyonce-new-album Dec 18, 2013 - Beyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Comments

Twitter Pushes Promoted Account Ads Into Timelines, Rolls Out Conversion Tracking Tool

pac-baristabar-blogimg-1 Dec 17, 2013 - Promoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. The company also rolled out a conversion tracking tool for promoted content. Comments

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

FTC Logo Dec 3, 2013 - The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Comments

Hollister Teases Black Friday Deals on YouTube

hollister Nov 22, 2013 - Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. Comments

Twitter Shines Under the Glare of Frenzied IPO

twitter-ipo-nyse Nov 8, 2013 - Twitter closes its first trading day with a value of nearly $25 billion, raising as much as $2.1 billion from its initial public offering. Comments

DieHard Zombie Spot Makes Leap From YouTube to TV

diehard-zombies Nov 5, 2013 - A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Comments

Facebook Rides the Mobile Wave as Teen Usage Declines

Facebook Sign Oct 31, 2013 - Mobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Comments

Apple Ends Fiscal Year With Revenue Jump but Profit Fall

Apple iPad Air and iPad Mini with Retina display Oct 30, 2013 - Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Comments

Fullscreen Expands YouTube Network for Brand Channel Management

fullscreen-logo Oct 29, 2013 - Fullscreen is launching a concierge channel management service for brands and media companies. Comments

LinkedIn Revamps Products, Integrates Email Workaround For iPhones

linkedin-logo Oct 25, 2013 - LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Comments

eBay Pins Growth to Curation, Same-Day Delivery

new-ebay-logo Oct 24, 2013 - eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification. Comments

Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

race-the-sun Oct 18, 2013 - Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Comments

Google Q3 Earnings Beat Expectations, Pushing Stock to All-Time High

google-logo-square Oct 18, 2013 - Google stock is at an all-time high. The company banked $2.97 billion in net income on nearly $15 billion in revenue during the last quarter. Comments

Yahoo Users Increase as Revenues Decline

Yahoo Oct 17, 2013 - As Yahoo pursues increases in traffic and user engagement, it appears to be coming at even greater expense to its bottom line. Comments

Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook

the-mobile-playbook Oct 11, 2013 - Google shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Comments

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