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AT&T Readies Trove of Data for Cross-Channel Ad Targeting

Matt Kapko  |  Strategies

May 24, 2013 - AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. Comments

Matt Kapko  |  Strategies

Yahoo Embeds Performance-Based Ads Into News Stream

Yahoo Stream Ads May 2, 2013 - Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Comments

Matt Kapko  |  Social Media

Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

images Apr 29, 2013 - Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps. During a trial period that will carry through the end of May, Tumblr’s mobile apps users will begin... Comments

Matt Kapko  |  Conference Call

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

apple-logo Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call... Comments

Matt Kapko  |  Strategies

FirstRain Integrates Analytics and Collaboration for Salesforce.com

firstrainsalesforce Apr 24, 2013 - The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow. Comments

Matt Kapko  |  Social Media

Independent Artists Embrace Twitter Music to Raise Exposure

twittermusic Apr 22, 2013 - Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iOS app and new subdomain built around music discovery. Comments

Matt Kapko  |  Mobile

'Opportunistic' Mobile Ad Buying Surges on Apps

smartphone-apps Apr 19, 2013 - App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange. Comments

Matt Kapko  |  Search Marketing

Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition

asteroid-2012-da14s-google-doodle Apr 19, 2013 - Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearing the end of a full-scale transition from separated advertising channels, campaigns and strategies... Comments

Matt Kapko  |  Mobile

Mobile Ad Networks Begin Taking a Back Seat to Publishers

mobile-measurement Apr 15, 2013 - Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according... Comments

Matt Kapko  |  Social Media

Facebook Fuses Disparate Data for Deeper Targeting

facebookvspinterest Apr 12, 2013 - Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users based on their activity outside of Facebook, across desktop... Comments

Matt Kapko  |  Agency Spotlight

InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web

inmobi Apr 12, 2013 - Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Comments

Matt Kapko  |  Mobile

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

walmart May 24, 2013 - Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process. Comments

Matt Kapko  |  Strategies

Jaguar Jumpstarts Multi-Channel Campaign for F-Type

jaguar-f-type May 22, 2013 - Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. Comments

Matt Kapko  |  Mobile

Mobile Payments Company Payvia Acquires LA-Based Mogreet

man-using-mobile May 21, 2013 - Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees. Comments

Matt Kapko  |  Strategies

Google's Future Focuses Around More Closely Aligned Services

largenewgooglelogofinalflat-a May 16, 2013 - Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Comments

Matt Kapko  |  Mobile

GE Celebrates Tech and Science Discovery With Wonderground App

ge-mural May 15, 2013 - GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology. Comments

Matt Kapko  |  Mobile

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

mobile-measurement May 14, 2013 - The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent. Comments

Matt Kapko  |  CPG

Smartphone-Empowered Shopping Is the New Norm

mobile-checkout May 9, 2013 - A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Comments

Matt Kapko  |  Strategies

How to Be a Successful Marketer Without Being a Jerk

petershankman May 7, 2013 - An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Comments

Matt Kapko  |  Mobile

Mobile Trailblazer: Eric Bader, Mobilize

eabader-headshot May 3, 2013 - Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Comments

Matt Kapko  |  Social Media Smarts

Facebook Relies on Mobile for Ad Revenue Gains in Q1

facebook-homepage May 2, 2013 - Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. Comments

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