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AdRoll Reaches $100M Revenue Run Rate

Oct 10, 2013 - AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Comments

Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting

facebook-brand Oct 10, 2013 - Facebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit(s) of their choice without first addressing the task at hand. Comments

Instagram Video Ads: Mobile, Millennial Potential Massive

instagram-logo Oct 10, 2013 - Instagram will have a natural role in mobile advertising because visuals are an increasingly decisive element of efficient campaigns, says Eric Mugnier of M&C Saatchi Mobile. Comments

Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

us money currency fraud cash american Oct 10, 2013 - Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Comments

Tealium AudienceStream Aims to Bring Order to Fragmented Data

tealium Oct 9, 2013 - Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including email, multi-channel messaging, content management and more. Comments

Twitter Pulls Trigger on $1B IPO Plans

Twitter Money Oct 4, 2013 - Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants it competes against for eyeballs, timeshare and ad spend. Comments

Facebook Envisions Deeper Links in Mobile App Ads

facebook-cupcakes Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

NFL Strikes Exclusive Deal With Twitter

twitter-nfl Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments

Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose

mayer-092613-1 Sep 27, 2013 - Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer. Comments

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend

mobile-measurement Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

life-sciences Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Marketers Call for a Reality Check in Female-Targeted Campaigns

woman-with-phone Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments

Toyota Racing Taps Twitter for Virtual Race Campaign

toyotaracing Sep 23, 2013 - The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day. Comments

Millennial Media Forms Mobile Ad Exchange With AppNexus

mobilemarketing Sep 18, 2013 - Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Comments

Twitter Files for IPO Under Cloak of Secrecy

Twitter Money Sep 13, 2013 - Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Comments

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

seo-analytics Sep 13, 2013 - SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds. Comments

SES SF: Searching for Attribution 'Beyond the Last Click'

clicks Sep 13, 2013 - The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Comments

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists

jeff-hayzlett Sep 12, 2013 - The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way. Comments

Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile

Twitter Money Sep 10, 2013 - Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads. Comments

Is Ad Tech Living in the Past?

marketing-tech Sep 9, 2013 - Despite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline. Comments

Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

talk-boston Sep 5, 2013 - Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter. Comments

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