Marketing News & Expert Advice
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Google Brings Skippable In-Stream Video Ads to Online Games
Aug 20, 2013 - Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob. Comments
Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile
Jul 23, 2013 -
Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile.
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Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns
Jul 19, 2013 -
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month.
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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures
Jul 19, 2013 -
The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting.
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Gigya Data Reveals Disparity Between Social Login and Sharing Activity
Jul 18, 2013 -
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity.
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Ad Revenue Slides as Yahoo Pins Future on Mobile
Jul 17, 2013 -
Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company...
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Sneaker Maker Sets New Balance in Uniquely American Footwear
Jul 10, 2013 -
In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had.
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Facebook Takes the Training Wheels off Graph Search
Jul 8, 2013 -
Facebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks.
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Puma Asks 'What Does Football Mean to You?'
Jul 5, 2013 -
Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?"
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Twitter Reveals Plans for Ad Retargeting
Jul 3, 2013 -
The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.
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Groupon Reserves New Scheme to Fill Empty Tables
Jul 3, 2013 -
As the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations born out of its Savored acquisition last September.
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Pepsi Next is on the Clock of Lists at BuzzFeed
Aug 16, 2013 -
As the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock.
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Millennial Media Acquires Jumptap as Stocks Decline
Aug 14, 2013 -
Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million.
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StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad
Aug 13, 2013 -
ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process.
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Twitter Strings Datalogix to Offline Sales
Aug 13, 2013 -
To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands.
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AOL Targets Programmatic Video Advertising With Adap.tv Acquisition
Aug 8, 2013 -
AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv.
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Facebook Attracts Mobile Game Developers With Preferential Marketing
Aug 5, 2013 -
Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps.
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Twitter and Facebook Generate Leverage in Social TV Ad Targeting
Jul 30, 2013 -
Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States.
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Facebook Ad Revenue Doubles Amid Mobile Surge
Jul 25, 2013 -
How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter.
"When it comes to...
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iPhone Sales Boost Apple’s Resilience in Latest Quarter
Jul 24, 2013 -
Apple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at $6.9 billion. iPhone sales were up 17 percent from the year-ago quarter at 31.2 million while iPad...
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LinkedIn Attracts Brands to Homepage With Sponsored Updates
Jul 24, 2013 -
LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform.
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