Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments
Dec 13, 2012 -
Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountered a new challenge that has dogged the social media giant ever since: privacy.
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Dec 6, 2012 -
In today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But that’s exactly what Diesel has done with a new campaign for the 20th anniversary re-launch of its...
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Dec 5, 2012 -
Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the...
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Dec 4, 2012 -
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in...
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Nov 13, 2012 -
Where are these trailblazers today? Was it worth the struggle of going against the grain for so many years?
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Nov 13, 2012 -
The first in a series on the trailblazers who pushed toward mobility when most held back.
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Nov 12, 2012 -
When Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-booking industry was going to move to mobile. Now, three years later, the company ranks fourth overall...
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Nov 5, 2012 -
Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns.
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Oct 26, 2012 -
There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook...
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Oct 25, 2012 -
Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company.
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Feb 11, 2013 -
Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes.
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Feb 1, 2013 -
One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends...
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Jan 30, 2013 -
Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups...
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Jan 25, 2013 -
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
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Jan 25, 2013 -
Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile.
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Jan 23, 2013 -
When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas...
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Jan 16, 2013 -
With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later.
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Jan 15, 2013 -
Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Facebook CEO Mark Zuckerberg announced Graph Search at the company's new headquarters in Menlo Park, California...
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Jan 10, 2013 -
To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas.
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Dec 20, 2012 -
Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entirely new challenge and opportunity - if only most brands knew what to do with these social tools and...
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May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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