mobile-measurement

U.S. Widens Lead With Average Mobile eCPM of $1.37

Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

AOL Pushes New Devil Units for Specific Brand Verticals

aol-devil2 Oct 1, 2012 - Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel. Comments

Cirque du Soleil Bets on Facebook for Vegas Show Sales

cirque-ad3 Sep 28, 2012 - The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replicating similar promotions and discounts for early purchases. Comments

How Honda's Agency Taps Authentic Stories for Social

jbarbush-portrait Sep 26, 2012 - RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Comments

Microsoft: Solution Studio Is 'Definitely Not An Agency'

rickchavez-microsoft Sep 24, 2012 - Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Comments

Females Lead Mobile Retail Adoption Rates

Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments

Nielsen's GRP-Inspired System Touts Several New Partners

Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments

Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives

video-nielsen Sep 19, 2012 - Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration privacy concerns. Comments

Microsoft to Open First Marketing Agency in San Francisco

sanfrancisco-soma Sep 17, 2012 - The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Comments

Markey Touts Mobile Privacy Act at Hearing on App Economy

edmarkey Sep 14, 2012 - The Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Comments

New iPhone 5 Means More Work for App Marketers

wegert-iphone Sep 12, 2012 - To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Comments

LinkedIn Opens Ad Space for Video Ads

video-ads Oct 23, 2012 - Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers. Comments

TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery

tv Oct 19, 2012 - In an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a year. Comments

SMBs' Digital Marketing Spend Outpaces Online Advertising by 2.5X

counting-money Oct 17, 2012 - Local advertisers are spending more than twice as much on digital marketing services than online advertising, according to a new report from Borrell Associates. Comments

Best Western Taps Facebook for Business Traveler Loyalty and Promotions

best-western Oct 12, 2012 - Last February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page. Comments

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

IAB Defines Mobile as a 'Behavior, Not a Technology'

mobile-traffic Oct 10, 2012 - IAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Comments

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

oreo-bbq Oct 9, 2012 - Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands. Comments

LinkedInPage Redesign Lets Firms Target Updates

philips-linkedin Oct 5, 2012 - Philips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences. Comments

Mindshare Proposes Interest Graph in Vision for Social Commerce

facebook-homepage Oct 2, 2012 - The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare. Comments

Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues

facebook-homepage Oct 1, 2012 - A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...