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Pandora Shares Strategy for Introducing Video Ads

Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

Yahoo Redesigns Sites to Make Way for More Stream Ads

yahoo-logo Aug 28, 2013 - Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Comments

Facebook Integrates Shutterstock Images for Small Business Ads

facebook-homepage Aug 23, 2013 - Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go. Comments

Gaming Executives Aim to Bridge the Divide Between Brands and Games

games Aug 22, 2013 - Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities. Comments

Farmers Insurance Revives Preventative Tips for Short Attention Spans

farmers-insurance Aug 21, 2013 - The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- and 6-second videos. Comments

Google Brings Skippable In-Stream Video Ads to Online Games

games Aug 20, 2013 - Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob. Comments

Pepsi Next is on the Clock of Lists at BuzzFeed

buzzfeed-listiclock Aug 16, 2013 - As the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock. Comments

Millennial Media Acquires Jumptap as Stocks Decline

millennial-media Aug 14, 2013 - Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap, for as much as $225 million. Comments

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

stubhub Aug 13, 2013 - ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buying process. Comments

Twitter Strings Datalogix to Offline Sales

Twitter Money Aug 13, 2013 - To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Comments

AOL Targets Programmatic Video Advertising With Adap.tv Acquisition

Handshake Aug 8, 2013 - AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Comments

Facebook Attracts Mobile Game Developers With Preferential Marketing

facebook-f-2013 Aug 5, 2013 - Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Comments

Twitter and Facebook Generate Leverage in Social TV Ad Targeting

internet-television Jul 30, 2013 - Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Comments

Facebook Ad Revenue Doubles Amid Mobile Surge

facebook-money-bags Jul 25, 2013 - How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. "When it comes to... Comments

iPhone Sales Boost Apple’s Resilience in Latest Quarter

Apple logo Jul 24, 2013 - Apple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at $6.9 billion. iPhone sales were up 17 percent from the year-ago quarter at 31.2 million while iPad... Comments

LinkedIn Attracts Brands to Homepage With Sponsored Updates

linkedin-logo Jul 24, 2013 - LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform. Comments

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

eric-mugnier Jul 23, 2013 - Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile. Comments

Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns

largenewgooglelogofinalflat-a Jul 19, 2013 - More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month. Comments

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Concept image representing software piracy Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

social-login Jul 18, 2013 - Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Comments

Ad Revenue Slides as Yahoo Pins Future on Mobile

yahoo-logo Jul 17, 2013 - Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company... Comments

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