Marketing News & Expert Advice
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YouTube: Gamers Are Engaged and Ripe for Marketing on Video
Jul 2, 2013 - Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new study from Google. Comments
Salesforce Acquires ExactTarget for $2.5B
Jun 5, 2013 -
Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget.
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Social Signals Steer Volvo's Entire Marketing Strategy
Jun 5, 2013 -
Volvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might be taking things a bit too far.
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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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Developers Gain Access to Amazon for Social Logins
May 31, 2013 -
Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon.
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Facebook Introduces Verified Badges Four Years After Twitter
May 30, 2013 -
Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago.
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TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'
May 30, 2013 -
A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment.
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Jennifer Lopez Launches Viva Movil for Latino Audience
May 24, 2013 -
Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless.
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AT&T Readies Trove of Data for Cross-Channel Ad Targeting
May 24, 2013 -
AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting.
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Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'
May 24, 2013 -
Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process.
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Jaguar Jumpstarts Multi-Channel Campaign for F-Type
May 22, 2013 -
Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years.
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Digitas Reflects on Dual Media Partnership for Sprint at E3
Jun 26, 2013 -
Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page.
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Instagram Nips Vine in the Bud With Short-Form Video
Jun 21, 2013 -
Instead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds.
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Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads
Jun 21, 2013 -
Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the latest results from a pair of co-creation sessions.
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Burberry Delivers Letters Sealed With a Personal Kiss
Jun 17, 2013 -
If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing.
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Facebook Faces the Music From Investors
Jun 13, 2013 -
Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual shareholder's meeting.
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Marin Software Hires Matt Ackley as CMO
Jun 11, 2013 -
Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub.
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Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks
Jun 10, 2013 -
ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform.
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Twitter Lands Major Advertising Deal With WPP
Jun 10, 2013 -
WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others.
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Facebook Kills Off Redundant Ad Products
Jun 7, 2013 -
Facebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online.
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Google Pushes Social Wildfire Into DoubleClick
Jun 6, 2013 -
Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.”
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