Marketing News & Expert Advice
|
|
|
U.S. Widens Lead With Average Mobile eCPM of $1.37
Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments
AOL Pushes New Devil Units for Specific Brand Verticals
Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
Comments
Cirque du Soleil Bets on Facebook for Vegas Show Sales
Sep 28, 2012 -
The Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replicating similar promotions and discounts for early purchases.
Comments
How Honda's Agency Taps Authentic Stories for Social
Sep 26, 2012 -
RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans.
Comments
Microsoft: Solution Studio Is 'Definitely Not An Agency'
Sep 24, 2012 -
Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative.
Comments
Females Lead Mobile Retail Adoption Rates
Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments
Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
Mobile Privacy Concerns Push Trial of UDID Tracking Alternatives
Sep 19, 2012 -
Firms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration privacy concerns.
Comments
Microsoft to Open First Marketing Agency in San Francisco
Sep 17, 2012 -
The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world.
Comments
Markey Touts Mobile Privacy Act at Hearing on App Economy
Sep 14, 2012 -
The Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones.
Comments
New iPhone 5 Means More Work for App Marketers
Sep 12, 2012 -
To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance.
Comments
LinkedIn Opens Ad Space for Video Ads
Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
Comments
TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery
Oct 19, 2012 -
In an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a year.
Comments
SMBs' Digital Marketing Spend Outpaces Online Advertising by 2.5X
Oct 17, 2012 -
Local advertisers are spending more than twice as much on digital marketing services than online advertising, according to a new report from Borrell Associates.
Comments
Best Western Taps Facebook for Business Traveler Loyalty and Promotions
Oct 12, 2012 -
Last February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page.
Comments
Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Oct 11, 2012 -
The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year.
Comments
IAB Defines Mobile as a 'Behavior, Not a Technology'
Oct 10, 2012 -
IAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile.
Comments
Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile
Oct 9, 2012 -
Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands.
Comments
LinkedInPage Redesign Lets Firms Target Updates
Oct 5, 2012 -
Philips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences.
Comments
Mindshare Proposes Interest Graph in Vision for Social Commerce
Oct 2, 2012 -
The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare.
Comments
Facebook Touts DataLogix Ad Study, Clarifies Privacy Issues
Oct 1, 2012 -
A study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
