Marketing News & Expert Advice
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Marketers React to Facebook Integration Limits
Feb 1, 2013 - One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends lists on apps like Twitter's new photo-sharing Vine... Comments
Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory
Dec 5, 2012 -
Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the...
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YouTube Pushes Holiday Sales Into Shoppable Video Ads
Dec 4, 2012 -
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in...
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Mobile Trailblazers: A ClickZ Series
Nov 13, 2012 -
Where are these trailblazers today? Was it worth the struggle of going against the grain for so many years?
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Mobile Trailblazer: Renny Gleeson, Wieden+Kennedy
Nov 13, 2012 -
The first in a series on the trailblazers who pushed toward mobility when most held back.
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Smartphones Account for 1 in 5 Hotel Bookings on Orbitz
Nov 12, 2012 -
When Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-booking industry was going to move to mobile. Now, three years later, the company ranks fourth overall...
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Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns
Nov 5, 2012 -
Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns.
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Facebook Ads Reach 5x Greater Audiences Than Organic Content
Oct 26, 2012 -
There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook...
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U.S. Widens Lead With Average Mobile eCPM of $1.37
Oct 25, 2012 -
Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company.
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LinkedIn Opens Ad Space for Video Ads
Oct 23, 2012 -
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
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TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery
Oct 19, 2012 -
In an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a year.
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belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program
Jan 30, 2013 -
Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups...
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Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel
Jan 25, 2013 -
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
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Apple Earnings Highlight Deeper Shift to Mobile
Jan 25, 2013 -
Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile.
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Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker
Jan 23, 2013 -
When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas...
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Is Facebook Still a Web First, Mobile Later Company?
Jan 16, 2013 -
With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later.
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Facebook Takes Search Social With Graph Search
Jan 15, 2013 -
Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Facebook CEO Mark Zuckerberg announced Graph Search at the company's new headquarters in Menlo Park, California...
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Marketers Search for Mobile Clarity at CES
Jan 10, 2013 -
To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas.
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Percolate's James Gross Makes Case for Branded Content at Social Scale
Dec 20, 2012 -
Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entirely new challenge and opportunity - if only most brands knew what to do with these social tools and...
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Facebook Details Upcoming Overhaul of Privacy Controls
Dec 13, 2012 -
Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountered a new challenge that has dogged the social media giant ever since: privacy.
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Diesel Campaign Captures Bygone Era for YUK Shoe Re-Launch
Dec 6, 2012 -
In today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But that’s exactly what Diesel has done with a new campaign for the 20th anniversary re-launch of its...
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