new-balance-america

Sneaker Maker Sets New Balance in Uniquely American Footwear

Jul 10, 2013 - In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had. Comments

Facebook Takes the Training Wheels off Graph Search

facebook-graph-search Jul 8, 2013 - Facebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks. Comments

Puma Asks 'What Does Football Mean to You?'

foap-puma Jul 5, 2013 - Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Comments

Twitter Reveals Plans for Ad Retargeting

Twitter logo Jul 3, 2013 - The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Comments

Groupon Reserves New Scheme to Fill Empty Tables

groupon-reserve Jul 3, 2013 - As the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations born out of its Savored acquisition last September. Comments

YouTube: Gamers Are Engaged and Ripe for Marketing on Video

gamers-on-youtube Jul 2, 2013 - Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new study from Google. Comments

Digitas Reflects on Dual Media Partnership for Sprint at E3

e3-partner-content Jun 26, 2013 - Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page. Comments

Instagram Nips Vine in the Bud With Short-Form Video

instagram-video Jun 21, 2013 - Instead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Comments

Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads

microsoft-panoramic Jun 21, 2013 - Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the latest results from a pair of co-creation sessions. Comments

Burberry Delivers Letters Sealed With a Personal Kiss

burberry-kisses Jun 17, 2013 - If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be the next best thing. Comments

Facebook Faces the Music From Investors

facebook-homepage Jun 13, 2013 - Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual shareholder's meeting. Comments

Marin Software Hires Matt Ackley as CMO

matt-ackley-photo-web Jun 11, 2013 - Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub. Comments

Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks

itunes-radio Jun 10, 2013 - ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Comments

Twitter Lands Major Advertising Deal With WPP

twitterbird Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments

Facebook Kills Off Redundant Ad Products

facebook-simple Jun 7, 2013 - Facebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online. Comments

Google Pushes Social Wildfire Into DoubleClick

google-wildfire Jun 6, 2013 - Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls β€œthe biggest upgrade to our core ad server in the 15 years since its inception.” Comments

Salesforce Acquires ExactTarget for $2.5B

Handshake Jun 5, 2013 - Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Comments

Social Signals Steer Volvo's Entire Marketing Strategy

volvo1 Jun 5, 2013 - Volvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might be taking things a bit too far. Comments

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

mobile-measurement Jun 3, 2013 - While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Comments

Developers Gain Access to Amazon for Social Logins

amazon logo May 31, 2013 - Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Comments

Facebook Introduces Verified Badges Four Years After Twitter

fbverification May 30, 2013 - Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Comments

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