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Marketing Firms Plan to Expand Their Digital Budget in 2013

Feb 8, 2013 - About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys. Comments

Over 85% of Marketers Plan to Raise Their Mobile Budgets

mobile-measurement Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments

Global Ad Spend Grew 4.3% in Q3 2012

globalspend Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Over 11B Online Video Ads Were Viewed in December

online-video Jan 15, 2013 - Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Comments

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

mobile-measurement Jan 11, 2013 - By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Comments

Consumers Prefer to Do Business With Social Brands

social-branding Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

online-video Dec 20, 2012 - Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

holidaysshoppingmobilereport Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

Consumers Most Annoyed by Ads on Social Networking Sites

angry-at-email Dec 13, 2012 - A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Comments

77% of Brands Aren't Using Online Video Advertising

online-video Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments

ComScore Boosts Mobile Data Portfolio

mobile-measurement Feb 6, 2013 - ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets. Comments

MMA Forum: Mobile First Strategy Is Becoming the New Norm

mma-forum-2013 Feb 1, 2013 - Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Comments

MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook

mma-forum-2013 Jan 31, 2013 - Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum. Comments

MMA Forum: Google Touts Analytics for Every Platform

mma-forum-2013 Jan 31, 2013 - Google executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Comments

Twitter: Government User Data Requests Grow, 81% From U.S.

twitter-phone Jan 29, 2013 - Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report. Comments

MMA and IAB Release Mobile Phone Creative Guidelines

smart-phones Jan 29, 2013 - The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Comments

More Consumers Order Food Online Using a Smartphone or Tablet

iphone-deals Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

The 614 Group Names 2 Executives to Lead Efforts in Europe

Jan 25, 2013 - The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Comments

The Key to Branded Apps Is to Uncover Their Consumer Utility

mobile-media-summit Jan 25, 2013 - To get the most out of an app, brands must discover how they can be most useful to their consumers, according to a panel of experts who spoke this year at the Mobile Media Summit in San Francisco. Comments

Mobile Media Summit: Mobile Advertising Will Grow

mobile-media-summit Jan 24, 2013 - Corporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013. Comments

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