Marketing News & Expert Advice
|
|
|
Marketing Firms Plan to Expand Their Digital Budget in 2013
Feb 8, 2013 - About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys. Comments
Over 85% of Marketers Plan to Raise Their Mobile Budgets
Jan 17, 2013 -
Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest.
Comments
Global Ad Spend Grew 4.3% in Q3 2012
Jan 16, 2013 -
Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report.
Comments
Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
Comments
Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years
Jan 11, 2013 -
By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research.
Comments
Consumers Prefer to Do Business With Social Brands
Dec 21, 2012 -
A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
Comments
63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
Comments
ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
Comments
U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
Comments
Consumers Most Annoyed by Ads on Social Networking Sites
Dec 13, 2012 -
A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad.
Comments
77% of Brands Aren't Using Online Video Advertising
Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
Comments
ComScore Boosts Mobile Data Portfolio
Feb 6, 2013 -
ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.
Comments
MMA Forum: Mobile First Strategy Is Becoming the New Norm
Feb 1, 2013 -
Major brands are starting to see the value in tailoring their market strategy around the mobile platform.
Comments
MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook
Jan 31, 2013 -
Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum.
Comments
MMA Forum: Google Touts Analytics for Every Platform
Jan 31, 2013 -
Google executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum.
Comments
Twitter: Government User Data Requests Grow, 81% From U.S.
Jan 29, 2013 -
Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report.
Comments
MMA and IAB Release Mobile Phone Creative Guidelines
Jan 29, 2013 -
The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment.
Comments
More Consumers Order Food Online Using a Smartphone or Tablet
Jan 28, 2013 -
About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle.
Comments
The 614 Group Names 2 Executives to Lead Efforts in Europe
Jan 25, 2013 - The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Comments
The Key to Branded Apps Is to Uncover Their Consumer Utility
Jan 25, 2013 -
To get the most out of an app, brands must discover how they can be most useful to their consumers, according to a panel of experts who spoke this year at the Mobile Media Summit in San Francisco.
Comments
Mobile Media Summit: Mobile Advertising Will Grow
Jan 24, 2013 -
Corporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
