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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

hensley-evans-121-2 Mar 25, 2013 - Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Comments

Native Video Ads More Effective Than Pre-Roll Ads

mobile-video Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

SocialGuide and Nielsen: Growing Power of Social TV

tv-everywhere Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

Note-Taking App Google Keep Receives Official Unveiling

google logo search engine seo Mar 21, 2013 - Google's latest offering aims to compete with Evernote. Comments

IAB Officially Unveils the SafeFrame 1.0 Specification

iab-safeframe Mar 19, 2013 - IAB's release aims to improve methods for the measurement of digital ad impression viewability. Comments

NewsCred Gains $15 Million in Series B Funding

newscred Mar 19, 2013 - Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Comments

FirstRain Partners With Salesforce on Touch Platform

firstrain Mar 12, 2013 - FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Comments

Former OMD Exec to Lead New Consulting Division for GroupM

simon-ernie2013 Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

ComScore: Over 129 Million Americans Own a Smartphone

mobile-measurement Mar 7, 2013 - Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Comments

Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

email-images Mar 4, 2013 - The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Comments

Sitecore Inks Deal With Procter & Gamble

sitecore Mar 1, 2013 - Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Comments

It's Time to Move TV Ad Spending Dollars to Digital

tv Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

57 Percent of Americans See a Mobile Ad at Least Once a Day

man-using-mobile Feb 28, 2013 - Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Comments

1.5 Billion People Will Watch Video Online by 2016

online-video Feb 27, 2013 - Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala. Comments

The 614 Group Adds 3 Media Executives to Its Board of Advisors

614-group Feb 21, 2013 - Chairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice president of publisher services at AOL Networks David Jacobs are each set to join The 614 Group's board... Comments

3 Out of 10 Display Ads Are Never Seen by Consumers

comscore-digital-future-report Feb 15, 2013 - According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Comments

66% of Advertisers Integrate Social Ads Into Online Campaigns

shutterstock-87652201 Feb 13, 2013 - Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Comments

Marketing Firms Plan to Expand Their Digital Budget in 2013

shoestring-budget Feb 8, 2013 - About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys. Comments

ComScore Boosts Mobile Data Portfolio

mobile-measurement Feb 6, 2013 - ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets. Comments

MMA Forum: Mobile First Strategy Is Becoming the New Norm

mma-forum-2013 Feb 1, 2013 - Major brands are starting to see the value in tailoring their market strategy around the mobile platform. Comments

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