Marketing News & Expert Advice
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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments
Sitecore Inks Deal With Procter & Gamble
Mar 1, 2013 -
Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers.
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It's Time to Move TV Ad Spending Dollars to Digital
Feb 28, 2013 -
A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs.
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57 Percent of Americans See a Mobile Ad at Least Once a Day
Feb 28, 2013 -
Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study.
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1.5 Billion People Will Watch Video Online by 2016
Feb 27, 2013 -
Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.
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The 614 Group Adds 3 Media Executives to Its Board of Advisors
Feb 21, 2013 -
Chairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice president of publisher services at AOL Networks David Jacobs are each set to join The 614 Group's board...
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3 Out of 10 Display Ads Are Never Seen by Consumers
Feb 15, 2013 -
According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year.
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66% of Advertisers Integrate Social Ads Into Online Campaigns
Feb 13, 2013 -
Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey.
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Marketing Firms Plan to Expand Their Digital Budget in 2013
Feb 8, 2013 -
About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys.
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ComScore Boosts Mobile Data Portfolio
Feb 6, 2013 -
ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.
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MMA Forum: Mobile First Strategy Is Becoming the New Norm
Feb 1, 2013 -
Major brands are starting to see the value in tailoring their market strategy around the mobile platform.
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Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans
Mar 25, 2013 -
Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy.
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Native Video Ads More Effective Than Pre-Roll Ads
Mar 25, 2013 -
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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SocialGuide and Nielsen: Growing Power of Social TV
Mar 22, 2013 -
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen.
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Note-Taking App Google Keep Receives Official Unveiling
Mar 21, 2013 -
Google's latest offering aims to compete with Evernote.
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IAB Officially Unveils the SafeFrame 1.0 Specification
Mar 19, 2013 -
IAB's release aims to improve methods for the measurement of digital ad impression viewability.
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NewsCred Gains $15 Million in Series B Funding
Mar 19, 2013 -
Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors.
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FirstRain Partners With Salesforce on Touch Platform
Mar 12, 2013 -
FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch.
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Former OMD Exec to Lead New Consulting Division for GroupM
Mar 8, 2013 -
Media investment management firm GroupM has created a consulting services division to add to its staple of services.
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ComScore: Over 129 Million Americans Own a Smartphone
Mar 7, 2013 -
Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.
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Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates
Mar 4, 2013 -
The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates.
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