Marketing News & Expert Advice
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Personal Relevance Is Key to Online Video Engagement
Dec 7, 2012 - In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Comments
Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Nov 15, 2012 -
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
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51% of Mobile Auto Searchers End Up Making a Purchase
Nov 14, 2012 -
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car.
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Online Video Ad Spending Rose 27% in 2012
Nov 14, 2012 -
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012.
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77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts
Nov 12, 2012 -
As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group.
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Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Nov 9, 2012 -
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
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Telecoms See the Largest Growth in Global Ad Spending
Nov 8, 2012 -
The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report.
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Facebook Loves Its Candy
Nov 7, 2012 -
New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies.
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Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads
Nov 6, 2012 -
Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll.
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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
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AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands
Nov 2, 2012 -
Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands.
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Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads
Dec 6, 2012 -
Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva.
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IDG Study Finds 95% of Consumers Use Social Media
Dec 3, 2012 -
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media.
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Google Study Reveals Web Influencing Smartphone Sales
Nov 30, 2012 -
Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
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Over $16 Billion Has Been Spent Online This Holiday Season
Nov 29, 2012 -
According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012.
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IAB Releases Report on Best Practices for Website Tagging
Nov 29, 2012 -
The Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment.
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Cyber Monday Shopping Sales Up 30%
Nov 28, 2012 -
Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM.
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GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach
Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments
IAB Unveils Specifications for SafeFrame 1.0
Nov 21, 2012 -
The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols.
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Consumers Watched 11 Billion Online Video Ads in October
Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments
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