mma-forum-2013

MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook

Jan 31, 2013 - Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum. Comments

MMA Forum: Google Touts Analytics for Every Platform

mma-forum-2013 Jan 31, 2013 - Google executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Comments

Twitter: Government User Data Requests Grow, 81% From U.S.

twitter-phone Jan 29, 2013 - Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report. Comments

MMA and IAB Release Mobile Phone Creative Guidelines

smart-phones Jan 29, 2013 - The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Comments

More Consumers Order Food Online Using a Smartphone or Tablet

iphone-deals Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

The 614 Group Names 2 Executives to Lead Efforts in Europe

Jan 25, 2013 - The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Comments

The Key to Branded Apps Is to Uncover Their Consumer Utility

mobile-media-summit Jan 25, 2013 - To get the most out of an app, brands must discover how they can be most useful to their consumers, according to a panel of experts who spoke this year at the Mobile Media Summit in San Francisco. Comments

Mobile Media Summit: Mobile Advertising Will Grow

mobile-media-summit Jan 24, 2013 - Corporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013. Comments

Over 85% of Marketers Plan to Raise Their Mobile Budgets

mobile-measurement Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments

Global Ad Spend Grew 4.3% in Q3 2012

globalspend Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Over 11B Online Video Ads Were Viewed in December

online-video Jan 15, 2013 - Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Comments

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

mobile-measurement Jan 11, 2013 - By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Comments

Consumers Prefer to Do Business With Social Brands

social-branding Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

online-video Dec 20, 2012 - Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

holidaysshoppingmobilereport Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

Consumers Most Annoyed by Ads on Social Networking Sites

angry-at-email Dec 13, 2012 - A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Comments

77% of Brands Aren't Using Online Video Advertising

online-video Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments

Personal Relevance Is Key to Online Video Engagement

online-video Dec 7, 2012 - In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Comments

Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads

mobilesmartphones Dec 6, 2012 - Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva. Comments

IDG Study Finds 95% of Consumers Use Social Media

socialmedia1227 Dec 3, 2012 - New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Comments

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