Marketing News & Expert Advice
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MMA Forum: Google Touts Analytics for Every Platform
Jan 31, 2013 - Google executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Comments
Consumers Prefer to Do Business With Social Brands
Dec 21, 2012 -
A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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Consumers Most Annoyed by Ads on Social Networking Sites
Dec 13, 2012 -
A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad.
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77% of Brands Aren't Using Online Video Advertising
Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
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Personal Relevance Is Key to Online Video Engagement
Dec 7, 2012 -
In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance.
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Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads
Dec 6, 2012 -
Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva.
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IDG Study Finds 95% of Consumers Use Social Media
Dec 3, 2012 -
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media.
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Google Study Reveals Web Influencing Smartphone Sales
Nov 30, 2012 -
Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
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Twitter: Government User Data Requests Grow, 81% From U.S.
Jan 29, 2013 -
Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world governments only made 849 requests. Twitter's statistics come from its biannual transparency report.
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MMA and IAB Release Mobile Phone Creative Guidelines
Jan 29, 2013 -
The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment.
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More Consumers Order Food Online Using a Smartphone or Tablet
Jan 28, 2013 -
About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle.
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The 614 Group Names 2 Executives to Lead Efforts in Europe
Jan 25, 2013 - The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Comments
The Key to Branded Apps Is to Uncover Their Consumer Utility
Jan 25, 2013 -
To get the most out of an app, brands must discover how they can be most useful to their consumers, according to a panel of experts who spoke this year at the Mobile Media Summit in San Francisco.
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Mobile Media Summit: Mobile Advertising Will Grow
Jan 24, 2013 -
Corporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013.
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Over 85% of Marketers Plan to Raise Their Mobile Budgets
Jan 17, 2013 -
Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest.
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Global Ad Spend Grew 4.3% in Q3 2012
Jan 16, 2013 -
Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years
Jan 11, 2013 -
By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research.
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