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A Guide for Selling Search: 7 Proven Strategies

Nov 14, 2011 - As an industry in search, particularly in Asia, we need to pay more attention on selling to be competitive, win new businesses, and drive innovation for our clients. Comments

Japanese Firms Look to Expand Overseas. Is the Sky Falling?

cyberagentmobile5 Oct 14, 2011 - Rakuten, CyberAgent, and Dena made aggressive moves to grow outbound in recent months. What does this mean for Japan? Comments

Getting Into Naver: 3 SEO Tactics That Can Make a Difference

navercafe Aug 29, 2011 - Consider these tested approaches to help you gain more visibility in Korea. Comments

What Makes a Good SEO Hire?

seo Jul 25, 2011 - A good SEO talent should be equipped with skills in these four areas. Comments

Half-Year Progress Report: Search in Japan

searchjapan Jun 20, 2011 - A six month roundup on search habits, client attitudes, and tech movements in Japan. Comments

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

galpagosasiaimage May 30, 2011 - With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Comments

Topline Findings: The Interplay of Search and Social

searchandsocial May 3, 2011 - Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Comments

To Localise or Not to Localise, That Shouldn't Be the Question

tokoyorushasia Mar 28, 2011 - It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Comments

Content, the No. 1 Overlooked Area in SEO

wikipediaseo Feb 25, 2011 - Here are five strategies on how to boost your content to reach and acquire new customers. Comments

The 7 Virtues of SEO That Made a Difference in 2010

7 Jan 24, 2011 - Start 2011 with these SEO considerations to ensure maximum return of your investment. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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