Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments
Jun 16, 2011 - Objective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a powerful mix of online channels to reach their target audience with accuracy and influence. The shift... Comments
Jun 7, 2011 - My view on the e-commerce sessions presented and discussed in China. Comments
May 20, 2011 - Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Comments
Apr 11, 2011 - Here's why Baidu might not be the answer to your search strategy in China. Comments
Mar 22, 2011 - Social media is ideal for lead generation in B2B; here are three reasons why. Comments
Feb 22, 2011 - Do SEO specialists need to change their business practise? Comments
Jan 25, 2011 - CPM-based ads do not work in China, and here's why. Comments
Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments
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