Jun 16, 2011 - Objective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a powerful mix of online channels to reach their target audience with accuracy and influence. The shift from push-based to pull-based promotion and then... Comments
Jun 7, 2011 - My view on the e-commerce sessions presented and discussed in China. Comments
May 20, 2011 - Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Comments
Apr 11, 2011 - Here's why Baidu might not be the answer to your search strategy in China. Comments
Mar 22, 2011 - Social media is ideal for lead generation in B2B; here are three reasons why. Comments
Feb 22, 2011 - Do SEO specialists need to change their business practise? Comments
Jan 25, 2011 - CPM-based ads do not work in China, and here's why. Comments
Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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