Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments
Jun 16, 2011 - Objective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a powerful mix of online channels to reach their target audience with accuracy and influence. The shift... Comments
Jun 7, 2011 - My view on the e-commerce sessions presented and discussed in China. Comments
May 20, 2011 - Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Comments
Apr 11, 2011 - Here's why Baidu might not be the answer to your search strategy in China. Comments
Mar 22, 2011 - Social media is ideal for lead generation in B2B; here are three reasons why. Comments
Feb 22, 2011 - Do SEO specialists need to change their business practise? Comments
Jan 25, 2011 - CPM-based ads do not work in China, and here's why. Comments
Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT