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Social Marketers Must Go Beyond Listening

Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments

China's Search and Social Marketing Integration

Jun 16, 2011 - Objective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a powerful mix of online channels to reach their target audience with accuracy and influence. The shift... Comments

SES Shanghai: An Overview of China's E-commerce Landscape

eddiechoi Jun 7, 2011 - My view on the e-commerce sessions presented and discussed in China. Comments

Book Smart Doesn't Rule in China

choibooks May 20, 2011 - Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Comments

Should I Use Google or Baidu?

baidu2 Apr 11, 2011 - Here's why Baidu might not be the answer to your search strategy in China. Comments

Social Marketing Is Lead Generation

socialmarketingasia1 Mar 22, 2011 - Social media is ideal for lead generation in B2B; here are three reasons why. Comments

The True Face of SEO

seo Feb 22, 2011 - Do SEO specialists need to change their business practise? Comments

Why China's Ad Networks Are Different From the West

network Jan 25, 2011 - CPM-based ads do not work in China, and here's why. Comments

Why Measuring Social Media Buzz Is Not Enough

buzz Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments

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