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Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Dec 19, 2013 - Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s. Comments

Explore Twitter's Year in Review on Interactive Microsite

royal-baby-tweets Dec 17, 2013 - What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending tweets. Comments

Major CPG Companies Put More PPC Budget Into Brand Awareness

cpg-ppc-spend Dec 13, 2013 - Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

shutterstock-159903269 Dec 2, 2013 - Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone. Comments

Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK

tv-x-twitter-data-visualization-youtube Nov 26, 2013 - Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conversations around certain television shows. The feature is currently available the U.S. and the UK. Comments

Google Shopping Update Includes New Features for Holiday Shoppers

google-shortlist-update Nov 25, 2013 - New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping. Comments

Pinterest Pins Pay Big Dividends for Brands, Says Piqora

martha-stewart-pinterest Nov 21, 2013 - Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers. Comments

New Pinterest Feature Lets Brands Showcase What's Trending on Their Site

zappos-pinterest-page Nov 15, 2013 - Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature. Comments

Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting

custom-timelines-twitter Nov 14, 2013 - Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and wifi connection. Comments

Social Users Expect One-Hour Response Time from Brands on Twitter [Study]

when-brands-dont-respond-in-a-timely-manner Nov 1, 2013 - New research from Lithium Technologies shows that more than 70 percent of Twitter users expect a response from a brand they've tweeted within one hour. Comments

Google Inks Cross Media Ad Deal With Publicis

Google Logo Oct 29, 2013 - Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Comments

YouTube to Launch an Ad-Free Music Subscription Service?

youtube2 Oct 25, 2013 - Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Comments

Twitter Adds Tweet Scheduling Function for Advertisers

Twitter Logo Oct 16, 2013 - Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Comments

Facebook Rolls Out New Page Insights Analytics

when-fans-are-online-facebook-insights Oct 15, 2013 - Facebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Comments

Fortune 100 Brands Missing the Mobile Opportunity [Study]

A pile of smartphones Oct 11, 2013 - Coca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to go. Comments

Halloween + Creative Marketing = A Treat for Retailers

Minion Halloween Costume Oct 10, 2013 - Looking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Halloween costumes and accessories. Comments

Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update

Hide Facebook News Feed Ad Oct 1, 2013 - Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad. Comments

How Fortune 500 Companies Are Using Instagram to Build Their Brands

Fortune 500 Instagram Usage Sep 30, 2013 - A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand. Comments

Pinterest Experiments with Promoted Pins

Promoted Pins Coming Soon Sep 23, 2013 - Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience. Comments

Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

Average Engagement Rate Sep 10, 2013 - ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. Comments

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