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Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting

Nov 14, 2013 - Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and wifi connection. Comments

Social Users Expect One-Hour Response Time from Brands on Twitter [Study]

when-brands-dont-respond-in-a-timely-manner Nov 1, 2013 - New research from Lithium Technologies shows that more than 70 percent of Twitter users expect a response from a brand they've tweeted within one hour. Comments

Google Inks Cross Media Ad Deal With Publicis

Google Logo Oct 29, 2013 - Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Comments

YouTube to Launch an Ad-Free Music Subscription Service?

youtube2 Oct 25, 2013 - Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Comments

Twitter Adds Tweet Scheduling Function for Advertisers

Twitter Logo Oct 16, 2013 - Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance. Comments

Facebook Rolls Out New Page Insights Analytics

when-fans-are-online-facebook-insights Oct 15, 2013 - Facebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Comments

Fortune 100 Brands Missing the Mobile Opportunity [Study]

A pile of smartphones Oct 11, 2013 - Coca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to go. Comments

Halloween + Creative Marketing = A Treat for Retailers

Minion Halloween Costume Oct 10, 2013 - Looking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Halloween costumes and accessories. Comments

Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update

Hide Facebook News Feed Ad Oct 1, 2013 - Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad. Comments

How Fortune 500 Companies Are Using Instagram to Build Their Brands

Fortune 500 Instagram Usage Sep 30, 2013 - A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand. Comments

Pinterest Experiments with Promoted Pins

Promoted Pins Coming Soon Sep 23, 2013 - Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience. Comments

Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

Average Engagement Rate Sep 10, 2013 - ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. Comments

Facebook to Users: You Have Exactly 7 Days Until We Own You

user-content-and-ads-on-facebook Sep 4, 2013 - Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content." Comments

Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

Percent of Storytellers by Industry Aug 23, 2013 - AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Comments

Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed

Facebook Story Bumping Aug 7, 2013 - Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Comments

Social Media Usage Amongst Older Generations Triples, According to Pew

Social networking site use by age group 2005-2012 Aug 6, 2013 - The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Comments

Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts

andy-murray-new-facebook-photo Aug 2, 2013 - Facebook releases embedded posts, which allow users to embed public status updates across the web. Comments

Back-to-School Online Shopping Trends Earliest on Record, Says Google

When Back-to-School Shoppers Plan to Start Researching and Purchasing Jul 26, 2013 - Google research shows that back-to-school online shopping behavior has begun earlier than ever. Comments

Walmart Outpacing All Brands in Google Product Listing Ads

google-pla-expander-open Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

bloomreach-mobile-multidevice-shopping Jul 16, 2013 - Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. Comments

Matt Cutts on Links & How to Succeed With Content Marketing

matt-cutts-talks-links Jul 12, 2013 - In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers. Comments

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