Marketing News & Expert Advice
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SEO in a Keyword Data-Less Landscape
Oct 3, 2013 - Consider these data sources that can be leveraged to fill the void. Comments
6 Ways You Should Think of Data
Mar 25, 2013 -
Before exploring big data, there are far more fundamental foundational steps to take.
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Facebook Marketing for SMEs: Applying the 5 P's to Expand Business
Mar 12, 2013 -
Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness.
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5 Content Marketing Trends for 2013 You Haven't Heard Yet
Feb 1, 2013 - You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Comments
2013 Search Trends: Video Optimization, Mobile, and Content [Video]
Jan 10, 2013 -
ClickZ.asia columnists predict the search trends that will be big in 2013.
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2012 Analytics Year in Review and Predictions for 2013
Jan 2, 2013 - Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Comments
Google Plans to Combine Mobile and Desktop Ads
Oct 25, 2012 -
Will combining desktop and mobile ads make things better for advertisers?
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Mobile First? Hold That Thought...
Oct 17, 2012 - Mobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Comments
Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia
Aug 11, 2012 - Smartphone sales are growing steadily due to more affordable price points in the market. Comments
Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Feb 24, 2012 -
Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers.
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Tencent Enters U.S. With Twitter Rival, Facebook Games
Feb 16, 2012 -
Its weibo service gets English version, starts building games for Facebook.
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Keyword Research and Optimization: SES Hong Kong
Sep 23, 2013 -
Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business.
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Four Ways to Turn Customer Frowns Upside Down via Social Media
Sep 18, 2013 -
Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity.
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A New ACID Test for Spreadable Campaigns
Sep 10, 2013 -
Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world.
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Innovations in Asian Shopper Technology
Aug 5, 2013 -
North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape.
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Don't Forget the Social in Social Media
Jul 14, 2013 -
With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their popularity.
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Why the ICANN New gTLDs Will Present New Opportunities to Brands
Jul 10, 2013 -
Fully internationalized domain names will go live before the end of this year. Are brands ready?
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Driving Mobile Advertising for Automotive Brands
Jun 14, 2013 - Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars? Comments
CMOs Should Focus on Keyword-Driven Marketing
May 3, 2013 - David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Comments
China: Using Social Scoring to Assess KOL Effectiveness
Apr 22, 2013 -
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence. But each of these tools comes with its problems.
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Great Expectations: The Story of Mobile Coupons?
Apr 19, 2013 - As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and the demand for better brand experiences and more... Comments
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