Marketing News & Expert Advice
|
|
|
It's a Question of Questions
Jun 21, 2012 - A look at the tools and systems that can help you ask the big questions. Comments
How Curiosity Works and Why You Should Care
Jan 5, 2012 - If you want to be a good analyst, manage analysts, and become an integral part of a data-driven organization, curiosity is the most crucial attribute you can have. Comments
Don't Believe Everything You Think
Dec 22, 2011 - Twelve ways your mind is working against you when measuring business outcomes. Comments
The Horse's Mouth
Dec 8, 2011 - You cannot deduce what consumers do online purely by the numbers. You need to actually get face to face with them. Comments
Asking Better Questions
Nov 10, 2011 - Consistent asking of empowering questions changes corporate culture and gets people taking on more responsibility. Comments
Trick Questions
Oct 27, 2011 - Are you being tricked into doing too much work that's going to have too little value at the cost of your real work? Comments
Chief Analytical Officer
Oct 13, 2011 - The person with a clear understanding of where your data comes from and how that data can be used to improve the business, will be the one to rise to the top. Comments
Playing Politics With Analytics
Sep 29, 2011 - How can you create a data-driven ethos in an established company? Comments
Measuring Marketing Failures
Sep 15, 2011 - When a project fails, a campaign flops, or an investment brings in no monetary return, it's time to shine a bright light on it rather than sweep it under the carpet. Comments
How Idiots Track Success
Sep 1, 2011 - Why are we still making the same mistake of using "hits" as our main metric? Comments
Customer Data Munging and Reconciliation for Correlation
Aug 18, 2011 - What custom clothiers and tailors have in common with analytics professionals. Comments
The New Funnel
Jun 7, 2012 - The more data you have, the more confident you become in your correlations and conclusions. Comments
Social View-Through
May 24, 2012 - What would you call the social media equivalent of a view-through? Comments
Incremental Opt-In: The End of the Privacy Problem
May 10, 2012 - It's up to you to convince people to hand over the keys to their personal data set. Comments
No More Actionable Analytics, Please!
Apr 12, 2012 - We might as well call it objectionable, injurious, or larcenous analytics. Comments
Today's 5 Top Analytical Problems
Mar 29, 2012 - Generating quality hypotheses, managing privacy, and understanding visitor intent. Comments
Predictive Analytics Isn't Bad, Bad Marketing Is Bad
Mar 15, 2012 - The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Comments
Web Analytics Is a Function, Not a Career
Mar 5, 2012 - It's time to stop thinking of the "web analyst" as that functional techie whose world is limited to click-throughs and page views. Comments
Analytics Problems Won't Die
Feb 16, 2012 - Which analytics issues still walk among us seven years later? Comments
Delivering a Consistent Customer Experience
Feb 2, 2012 - The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Comments
Recommendation Calculation
Jan 19, 2012 - How can you get the most out of your Net Promoter Score? Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
July 18, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Breaking down the Borders: International & Multilingual SEO, Anne F. Kennedy
SES Conference & Expo
June 19, 2013 -
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013
Jobs
-
SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
