shutterstock-122725423

It's Too Late for Data Governance

Nov 7, 2013 - The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's too late. Comments

Persuading Senior Executives With Data

jimsterneoct2 Oct 24, 2013 - When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers would do well to listen up! Comments

Is It Wrong to Love Analytics This Much?

shutterstock-52824967 Oct 17, 2013 - Digital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Comments

What Machines Haven't Learned Yet

sterne-092613 Sep 30, 2013 - Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Comments

Frequency Capping for the Love of God

amazon-ad-preferences Sep 12, 2013 - For now, I just want one thing: the ability to turn off ads for a specific product. Comments

Getting People to Buy Less

return-to-sender Aug 29, 2013 - What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling? Comments

What to Measure? Start at the Top

customer-satisfaction Aug 1, 2013 - Just because you can measure every online thing these days, should you? Comments

Digging for Data Diamonds

diamon-tweezer Jul 4, 2013 - Be careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, no recipient will be pleased with your offering. Comments

How Do You Measure Transmedia?

paid-shared-earned-owned-media Jun 20, 2013 - Whoever has the definition wins a prize. Comments

Mitch Joel Says Reboot, a Book Review

ctrl-alt-delete May 23, 2013 - Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Comments

$3.25 Million to Assess Audience Engagement

leverage-social-networking May 9, 2013 - How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-informed decisions. Comments

Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

mailbox-full May 1, 2013 - How Restoration Hardware is killing trees...and its customer service at the same time. Comments

Profitable Newspaper: Hold the Presses!

customer-locations Apr 25, 2013 - How did the San Diego Union-Tribune become a double-digit profitable newspaper? Comments

All Models Are Wrong

model-steam-train Apr 11, 2013 - We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a model that is useful. Comments

Analytics Is Like Driving

race-cars Mar 28, 2013 - When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Comments

That's Oddly Homologous

woman-collage Mar 14, 2013 - When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern. Comments

Building Models on Quicksand

quicksand Feb 28, 2013 - How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Comments

The Creative Mastermind and the Analytical Subordinate

abstract-composition Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments

When Privacy and Business Collide

data-privacy Jan 17, 2013 - The time has come where we have to define intellectual private property. Comments

Digital Metrics 2013 Quick Start Guide

chess Jan 3, 2013 - Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Comments

Where's My Freakin' Data You B@stards?

stamp-fail Dec 20, 2012 - What is the value of my data? Comments

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...