Marketing News & Expert Advice
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Cross-Industry Standard Process for Data Mining
Nov 8, 2012 - Do you really know what your business process is? Comments
No More Actionable Analytics, Please!
Apr 12, 2012 - We might as well call it objectionable, injurious, or larcenous analytics. Comments
Today's 5 Top Analytical Problems
Mar 29, 2012 - Generating quality hypotheses, managing privacy, and understanding visitor intent. Comments
Predictive Analytics Isn't Bad, Bad Marketing Is Bad
Mar 15, 2012 - The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Comments
Web Analytics Is a Function, Not a Career
Mar 5, 2012 - It's time to stop thinking of the "web analyst" as that functional techie whose world is limited to click-throughs and page views. Comments
Analytics Problems Won't Die
Feb 16, 2012 - Which analytics issues still walk among us seven years later? Comments
Delivering a Consistent Customer Experience
Feb 2, 2012 - The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Comments
Recommendation Calculation
Jan 19, 2012 - How can you get the most out of your Net Promoter Score? Comments
How Curiosity Works and Why You Should Care
Jan 5, 2012 - If you want to be a good analyst, manage analysts, and become an integral part of a data-driven organization, curiosity is the most crucial attribute you can have. Comments
Don't Believe Everything You Think
Dec 22, 2011 - Twelve ways your mind is working against you when measuring business outcomes. Comments
The Horse's Mouth
Dec 8, 2011 - You cannot deduce what consumers do online purely by the numbers. You need to actually get face to face with them. Comments
Let There Be Light
Oct 25, 2012 -
In the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department.
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We're Done Experimenting With Experimentation
Oct 11, 2012 -
Three new analytics tools that are well worth your attention as they focus on the management of analysts.
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What Every Marketer Needs to Know About Hadoop
Aug 30, 2012 -
With "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation.
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Connect the Dots: Goals to Metrics to Compensation
Aug 16, 2012 -
Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics.
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When Data Becomes a Verb
Jul 19, 2012 -
What word describes a more interactive relationship with data?
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Consilience - The Intrinsic Value of Big Data
Jul 5, 2012 - Big data has arrived due to volume, variety, and velocity. Get used to it. Comments
It's a Question of Questions
Jun 21, 2012 - A look at the tools and systems that can help you ask the big questions. Comments
The New Funnel
Jun 7, 2012 - The more data you have, the more confident you become in your correlations and conclusions. Comments
Social View-Through
May 24, 2012 - What would you call the social media equivalent of a view-through? Comments
Incremental Opt-In: The End of the Privacy Problem
May 10, 2012 - It's up to you to convince people to hand over the keys to their personal data set. Comments
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