Marketing News & Expert Advice
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Today's 5 Top Analytical Problems
Mar 29, 2012 - Generating quality hypotheses, managing privacy, and understanding visitor intent. Comments
Chief Analytical Officer
Oct 13, 2011 - The person with a clear understanding of where your data comes from and how that data can be used to improve the business, will be the one to rise to the top. Comments
Playing Politics With Analytics
Sep 29, 2011 - How can you create a data-driven ethos in an established company? Comments
Measuring Marketing Failures
Sep 15, 2011 - When a project fails, a campaign flops, or an investment brings in no monetary return, it's time to shine a bright light on it rather than sweep it under the carpet. Comments
How Idiots Track Success
Sep 1, 2011 - Why are we still making the same mistake of using "hits" as our main metric? Comments
Customer Data Munging and Reconciliation for Correlation
Aug 18, 2011 - What custom clothiers and tailors have in common with analytics professionals. Comments
Disdain Data Diving
Aug 4, 2011 - Marketing optimization today requires the ability to ask tough questions of huge datasets comparing lots of factors down to a gnat's whisker - very fast. Are you prepared? Comments
Great Metrics Are in the Paycheck of the Beholder
Jul 7, 2011 - How can you implement successful metrics to help you measure your success? Comments
Immeasurable Harm - Brand Out of Control
Jun 23, 2011 - Today, your brand is firmly in the hands of your prospects and customers. Their voice is louder than your advertising. Comments
The Analytics Doctors Are 'IN'
May 26, 2011 - Turn to your marketing analytics teams to segment the market, test the message, and time the delivery...to catch problems early. Comments
Watch Your Language
May 12, 2011 - What is your company's language really saying about you? Comments
Predictive Analytics Isn't Bad, Bad Marketing Is Bad
Mar 15, 2012 - The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Comments
Web Analytics Is a Function, Not a Career
Mar 5, 2012 - It's time to stop thinking of the "web analyst" as that functional techie whose world is limited to click-throughs and page views. Comments
Analytics Problems Won't Die
Feb 16, 2012 - Which analytics issues still walk among us seven years later? Comments
Delivering a Consistent Customer Experience
Feb 2, 2012 - The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Comments
Recommendation Calculation
Jan 19, 2012 - How can you get the most out of your Net Promoter Score? Comments
How Curiosity Works and Why You Should Care
Jan 5, 2012 - If you want to be a good analyst, manage analysts, and become an integral part of a data-driven organization, curiosity is the most crucial attribute you can have. Comments
Don't Believe Everything You Think
Dec 22, 2011 - Twelve ways your mind is working against you when measuring business outcomes. Comments
The Horse's Mouth
Dec 8, 2011 - You cannot deduce what consumers do online purely by the numbers. You need to actually get face to face with them. Comments
Asking Better Questions
Nov 10, 2011 - Consistent asking of empowering questions changes corporate culture and gets people taking on more responsibility. Comments
Trick Questions
Oct 27, 2011 - Are you being tricked into doing too much work that's going to have too little value at the cost of your real work? Comments
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