business-student

Making Analysts Even More Indispensable

Dec 6, 2012 - If you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better...for you. Comments

It's Not an Exact Science

histogram Nov 15, 2012 - Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Comments

Cross-Industry Standard Process for Data Mining

businessman Nov 8, 2012 - Do you really know what your business process is? Comments

Let There Be Light

yellow-sunset-in-the-middle-of-the-ocean Oct 25, 2012 - In the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Comments

We're Done Experimenting With Experimentation

human-brain Oct 11, 2012 - Three new analytics tools that are well worth your attention as they focus on the management of analysts. Comments

What Every Marketer Needs to Know About Hadoop

connectedcloud Aug 30, 2012 - With "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation. Comments

Connect the Dots: Goals to Metrics to Compensation

cash-for-being-productive Aug 16, 2012 - Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics. Comments

When Data Becomes a Verb

diving Jul 19, 2012 - What word describes a more interactive relationship with data? Comments

Consilience - The Intrinsic Value of Big Data

Jul 5, 2012 - Big data has arrived due to volume, variety, and velocity. Get used to it. Comments

It's a Question of Questions

Jun 21, 2012 - A look at the tools and systems that can help you ask the big questions. Comments

The New Funnel

Jun 7, 2012 - The more data you have, the more confident you become in your correlations and conclusions. Comments

Social View-Through

May 24, 2012 - What would you call the social media equivalent of a view-through? Comments

Incremental Opt-In: The End of the Privacy Problem

May 10, 2012 - It's up to you to convince people to hand over the keys to their personal data set. Comments

No More Actionable Analytics, Please!

Apr 12, 2012 - We might as well call it objectionable, injurious, or larcenous analytics. Comments

Today's 5 Top Analytical Problems

Mar 29, 2012 - Generating quality hypotheses, managing privacy, and understanding visitor intent. Comments

Predictive Analytics Isn't Bad, Bad Marketing Is Bad

Mar 15, 2012 - The problem is not that companies are using data to try and sell you things, it's that they are doing it badly. Comments

Web Analytics Is a Function, Not a Career

Mar 5, 2012 - It's time to stop thinking of the "web analyst" as that functional techie whose world is limited to click-throughs and page views. Comments

Analytics Problems Won't Die

Feb 16, 2012 - Which analytics issues still walk among us seven years later? Comments

Delivering a Consistent Customer Experience

Feb 2, 2012 - The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site. Comments

Recommendation Calculation

Jan 19, 2012 - How can you get the most out of your Net Promoter Score? Comments

How Curiosity Works and Why You Should Care

Jan 5, 2012 - If you want to be a good analyst, manage analysts, and become an integral part of a data-driven organization, curiosity is the most crucial attribute you can have. Comments

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