Marketing News & Expert Advice
|
|
|
Disdain Data Diving
Aug 4, 2011 - Marketing optimization today requires the ability to ask tough questions of huge datasets comparing lots of factors down to a gnat's whisker - very fast. Are you prepared? Comments
Marketing Analytics Maturity
Jan 20, 2011 - Marketing analytics is not just about competitive advantage, but also being a responsible adult. Comments
Count Your Blessings
Jan 6, 2011 - Five key performance indicators that will track the metrics behind the real meaning of business this year. Comments
How Much Is a Social Media Participant Worth?
Dec 23, 2010 - If you guessed 29 cents, you're right and wrong. Here's why. Comments
Courting Customer Disclosure
Dec 9, 2010 - The seven-level process of giving control to your customers. Comments
Thinking About Thinking
Nov 11, 2010 - Marketing analytics managers must understand the difference between interesting information and insightful analysis. Here's where to begin. Comments
That's a Really Good Question
Oct 28, 2010 - To be competitive, your job is to hire, train, and lead people so they will ask good questions. Comments
Please Let Me Opt Out
Oct 14, 2010 - Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Comments
The Eye of the Beholder
Sep 30, 2010 - Tune out the voices in your head and tune in to your customer's voice to find out their needs. Comments
Wanted: Marketing Mutants
Sep 16, 2010 - We need people who feel more than they think...who trust their guts more than their calculators. We need creatives. People who can invent new ideas out of thin air. Comments
Personally Personalized Ads
Sep 2, 2010 - Mass customization does not spell certain death for analytics. Quite the opposite. Comments
Great Metrics Are in the Paycheck of the Beholder
Jul 7, 2011 - How can you implement successful metrics to help you measure your success? Comments
Immeasurable Harm - Brand Out of Control
Jun 23, 2011 - Today, your brand is firmly in the hands of your prospects and customers. Their voice is louder than your advertising. Comments
The Analytics Doctors Are 'IN'
May 26, 2011 - Turn to your marketing analytics teams to segment the market, test the message, and time the delivery...to catch problems early. Comments
Watch Your Language
May 12, 2011 - What is your company's language really saying about you? Comments
Getting It Right Is a Moving Target
Apr 28, 2011 - Learning how to find the optimal way to design a website for your target audience. Comments
Socially Inept Math
Apr 14, 2011 - What is a quarter of a drink worth to you? Comments
Event Horizon: Getting Elemental
Mar 17, 2011 - What is the bare minimum of metrics? Where should you start measuring? Comments
Defining Success
Mar 3, 2011 - You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plug? Comments
Your Investment in Measurement
Feb 18, 2011 - Marketers should spend 20 percent of their marketing budgets on optimization and testing instead of fun Super Bowl ads. Here's why. Comments
Managing Large Testing Teams
Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
July 18, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Sweet Leads are Made of This: Integrating Social Media with Marketing Automation
June 18, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013 -
SEO Driving Impactful Content, Sean McDonald
SES Conference & Expo
June 13, 2013
Jobs
-
SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
