woman-collage

That's Oddly Homologous

Mar 14, 2013 - When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern. Comments

Building Models on Quicksand

quicksand Feb 28, 2013 - How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Comments

The Creative Mastermind and the Analytical Subordinate

abstract-composition Jan 31, 2013 - How the one who has turned to data and algorithms and the one who has become CMO see things differently. Comments

When Privacy and Business Collide

data-privacy Jan 17, 2013 - The time has come where we have to define intellectual private property. Comments

Digital Metrics 2013 Quick Start Guide

chess Jan 3, 2013 - Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Comments

Where's My Freakin' Data You B@stards?

stamp-fail Dec 20, 2012 - What is the value of my data? Comments

Making Analysts Even More Indispensable

business-student Dec 6, 2012 - If you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better...for you. Comments

It's Not an Exact Science

histogram Nov 15, 2012 - Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Comments

Cross-Industry Standard Process for Data Mining

businessman Nov 8, 2012 - Do you really know what your business process is? Comments

Let There Be Light

yellow-sunset-in-the-middle-of-the-ocean Oct 25, 2012 - In the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Comments

We're Done Experimenting With Experimentation

human-brain Oct 11, 2012 - Three new analytics tools that are well worth your attention as they focus on the management of analysts. Comments

What Every Marketer Needs to Know About Hadoop

connectedcloud Aug 30, 2012 - With "big data" on everybody's lips, here's all you need to know to keep up your end of the conversation. Comments

Connect the Dots: Goals to Metrics to Compensation

cash-for-being-productive Aug 16, 2012 - Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics. Comments

When Data Becomes a Verb

diving Jul 19, 2012 - What word describes a more interactive relationship with data? Comments

Consilience - The Intrinsic Value of Big Data

Jul 5, 2012 - Big data has arrived due to volume, variety, and velocity. Get used to it. Comments

It's a Question of Questions

Jun 21, 2012 - A look at the tools and systems that can help you ask the big questions. Comments

The New Funnel

Jun 7, 2012 - The more data you have, the more confident you become in your correlations and conclusions. Comments

Social View-Through

May 24, 2012 - What would you call the social media equivalent of a view-through? Comments

Incremental Opt-In: The End of the Privacy Problem

May 10, 2012 - It's up to you to convince people to hand over the keys to their personal data set. Comments

No More Actionable Analytics, Please!

Apr 12, 2012 - We might as well call it objectionable, injurious, or larcenous analytics. Comments

Today's 5 Top Analytical Problems

Mar 29, 2012 - Generating quality hypotheses, managing privacy, and understanding visitor intent. Comments

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