Marketing News & Expert Advice
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Britons Increase Use of Interactive Technologies
Mar 15, 2002 - The British have demonstrated a voracious appetite for interactive technologies such as the Internet, e-mail and instant messaging, according to a report by MORI and Egg. Comments
U.S. E-Commerce Spikes in Q4 2001
Feb 20, 2002 - U.S. retail e-commerce sales for the fourth quarter of 2001 totaled $10.043 billion according to the Department of Commerce, up 13.1 percent from the fourth quarter of 2000. Comments
VOD Still Years Away
Feb 20, 2002 - An increasing number of U.S. households have moved to broadband Internet connections, but legitimate video-on-demand services won't be all the rage in 2002. Comments
Consumers Prefer Pieces to PCs
Feb 15, 2002 - The PC market is still on life support, and maybe it's because consumers are choosing to update existing systems rather than buying new ones. Comments
Free or Paid, Greetings Sites Draw Valentine's Crowd
Feb 15, 2002 - Flowers and greeting cards were popular online choices in the days leading up to Valentine's Day, even though the latter aren't always free these days. Comments
Big Years Ahead for WLAN Market
Feb 14, 2002 - More than 21 million Americans will be using public WLANs in 2007, attracted by the cheap and superfast remote Internet access provided in airports, shopping malls, coffee bars and hotels, according to a report by Analysys. Comments
January Puts Travel Sites Back on Their Feet
Feb 14, 2002 - Nearly 95 million people worldwide visited online travel sites in January 2002, according to comScore, making it a record month for traffic to the travel sector. Comments
Certain Applications Could Lead Consumers to Broadband
Feb 13, 2002 - It's been said that broadband has to be sold to consumers based on its applications, not its speed. A survey by Sage Research examined which high-speed applications will get consumers to pay. Comments
Home Networks Not Connecting with Consumers
Feb 13, 2002 - Home networks have found an audience among early technology adopters, but vendors, service providers and retailers have yet to convince the mass market of the technology's upside. Comments
Video Game Industry Raises the Bar in 2001
Feb 12, 2002 - The U.S. video game market had its best year ever in 2001, and now it turns its head to the convergence of broadband, the Internet and gaming. Comments
DSL Finding a Home in Europe
Feb 7, 2002 - Among North American residential broadband customers, cable access has been the popular way to speed up their Internet access, but DSL is making some progress in Europe, the Yankee Group found. Comments
DTV Taking Over Europe
Mar 13, 2002 - More European households will be watching digital TV than will be using the Internet by 2006, according to Jupiter MMXI. Comments
Has the Time for Voice Applications Finally Arrived?
Mar 7, 2002 - Sure it's inexpensive and more flexible when compared to traditional telephone service, but is using the Internet for voice applications ever really going to take off? Comments
At-Home Internet Users Approaching Half Billion
Mar 6, 2002 - The number of people with Internet access from home worldwide is nearing 500 million, according to Nielsen//NetRatings. Comments
Broadband Users Pull Ahead in Online Hours
Mar 5, 2002 - Broadband Internet usage outpaced narrowband usage for the first time in January 2002, according to Nielsen//NetRatings, as broadband surfers logged 1.19 billion hours. Comments
Businesses, Employees Leading Wireless Market to Growth
Mar 5, 2002 - Business-to-employee services led the wireless e-business market in 2001, a year when wireless e-business revenue totaled $110 billion, according to Gartner. Comments
Fraud Continues to Haunt Online Retail
Mar 4, 2002 - Online fraud losses for 2001 were 19 times as high, dollar for dollar, as fraud losses resulting from offline sales, GartnerG2 found. Comments
Streamies Say They Might Pay for Content
Feb 27, 2002 - Consumers appear unwilling to pay for music downloads, but a study by Arbitron and Edison Media Research found that attitudes change when it involves streaming audio content. Comments
Subscriptions Not Music to Consumers' Ears
Feb 25, 2002 - The RIAA says that illegal downloading and burning of CDs is partly to blame for the music industry's difficult year in 2001, and consumers remain unwilling to pay for online music. Can you say impasse? Comments
CRM TakesPriority Among IT Investments
Feb 25, 2002 - More U.S. businesses will spend $500,000 or more on CRM technology over the next two years than they will on other large-scale infrastructure projects, but a report by Jupiter Media Metrix questions whether all this spending will really improve customer... Comments
E-Business Spending Creeping Back
Feb 22, 2002 - AMR Research's quarterly survey results for the fourth quarter of 2001 show a planned increase in e-business budgets of 9 percent, up from 7 percent in the previous quarter. Comments
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