Marketing News & Expert Advice
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Yahoo Begins Honoring Browser Do-Not-Track Signals
Becomes one of the first major ad sellers to support opt-out standard.
Chevy Picks Goodby and McCann for Global Creative Duties
New joint venture, Commonwealth, will be based in Detroit.
Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Microsoft's top ad sales executive will soon mark a year in his job.
ComScore: In-View Ads Vary Sharply by Site and Ad Type
Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions.
At SES, Momentum for a 'Viewable' Impression Standard
Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers.
AOL Offers DSP Service
AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media.
What If Yahoo Sells Right Media? Agencies React
Offloading the exchange might be fine, so long as inventory remains intact.
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Ménage à trois in display advertising starts on schedule.
Facebook: 8 Million Pages Are Using New Feature
Facebook crows about brand uptake of its new Pages regime.
A Walk Through IPG’s Gallery of Emerging Tech
IPG Media Lab gives Mediabrands clients a hands-on survey of the latest gadgets, interactive displays, and set-top boxes.
Vevo Revamps for Facebook Age, Adds Sales Talent
Hal Trencher previously led music and entertainment sales at Yahoo.
BuzzFeed Breathes Life Into the Sponsored Post
Site embraces advertiser content, rejects IAB standard ads.
Canoe Ventures Scuttles Plans for Interactive TV Ads
Lays off 120, including CEO Kathy Timko, and shutters New York office.
Aegis Buys U.S. Digital Agency Roundarch
Chicago-based agency merges with Isobar.
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