Home › Zachary Rodgers

Senate Confirms FTC's Leibowitz for a Second Term

Zachary Rodgers  |  Data-Driven Marketing

Mar 30, 2012 - Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Comments

Zachary Rodgers  |  Social Media

Vevo Revamps for Facebook Age, Adds Sales Talent

vevo-vanhalen Mar 9, 2012 - Hal Trencher previously led music and entertainment sales at Yahoo. Comments

Zachary Rodgers  |  Publishing

BuzzFeed Breathes Life Into the Sponsored Post

buzzfeed-homepage Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

Zachary Rodgers  |  Video

Canoe Ventures Scuttles Plans for Interactive TV Ads

Feb 23, 2012 - Lays off 120, including CEO Kathy Timko, and shutters New York office. Comments

Zachary Rodgers  |  Strategies

Aegis Buys U.S. Digital Agency Roundarch

roundarch Feb 22, 2012 - Chicago-based agency merges with Isobar. Comments

Zachary Rodgers  |  Audience/Traffic

Google+ Audience Hard to Come by for Some Brands

Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments

Zachary Rodgers  |  Retail

Video: Glamour's Shoppable Wall in the Meatpacking District

glamour-wall Feb 16, 2012 - 2D products can be scanned and bought with mobile phones. Comments

Zachary Rodgers  |  Strategies

Glam Nabs Digital Marketer From Anheuser Busch

erin-matts-glam Feb 15, 2012 - Erin Matts has experience buying digital media at A-B InBev and OMD. Comments

Zachary Rodgers  |  Display Advertising

Microsoft Tries Getting Social With Display Ads

msft-social-ad3 Feb 14, 2012 - Microsoft partners with Bazaarvoice to put consumer ratings on its ad menu. Comments

Zachary Rodgers  |  Mobile

LinkedIn Plans Mobile Ads This Year

Feb 10, 2012 - Execs say mobile accounts for more than 15 percent of unique visits. Comments

Zachary Rodgers  |  Social Media

ComScore: Social Universe Still Quickly Expanding

Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments

Zachary Rodgers  |  Data-Driven Marketing

Yahoo Begins Honoring Browser Do-Not-Track Signals

Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments

Zachary Rodgers  |  Automotive

Chevy Picks Goodby and McCann for Global Creative Duties

Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments

Zachary Rodgers  |  Media Buying

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

Zachary Rodgers  |  Display Advertising

ComScore: In-View Ads Vary Sharply by Site and Ad Type

Mar 26, 2012 - Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Comments

Zachary Rodgers  |  Display Advertising

At SES, Momentum for a 'Viewable' Impression Standard

Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments

Zachary Rodgers  |  Display Advertising

AOL Offers DSP Service

Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments

Zachary Rodgers  |  Display Advertising

What If Yahoo Sells Right Media? Agencies React

Mar 19, 2012 - Offloading the exchange might be fine, so long as inventory remains intact. Comments

Zachary Rodgers  |  Display Advertising

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments

Zachary Rodgers  |  Social Media

Facebook: 8 Million Pages Are Using New Feature

benandjerrys-fb Mar 13, 2012 - Facebook crows about brand uptake of its new Pages regime. Comments

Zachary Rodgers  |  Video

A Walk Through IPG’s Gallery of Emerging Tech

ipg-rosenberg Mar 13, 2012 - IPG Media Lab gives Mediabrands clients a hands-on survey of the latest gadgets, interactive displays, and set-top boxes. Comments

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