Marketing News & Expert Advice
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ComScore: Social Universe Still Quickly Expanding
Growth of newcomers Pinterest and Google+ show social category is still in flux.
Groupon Relies Less On Ads to Boost Subscribers
Deals player reduces marketing spend, plans new seasonal promotions.
Putting the Super Bowl's 2.1M Online Viewers in Context
How did NBC's online audience stack up against other streamed events?
Subway Taps MediaCom for U.S. Digital Ad Spending
Subway's 2011 investment in Internet ads was $12.7 million, per Kantar.
ClickZ's Game Day Coverage of the Super Bowl Ads
Real-time data and commentary on the big game commercials.
AOL to Lean On Right Media in 'Big Three' Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.
WWE Thrashes Together an Ad Net
Pools ad space from Professional Bull Riding, Weekly World News, and other sites.
David Kenny, Restless Soul, Joins Weather Channel as CEO
Former chief of Digitas and Akamai to run cross-channel media giant.
Twitter Buys Startup Dasient to Fight Malicious Advertising
Tech could help spot malicious ads submitted through Twitter's nascent self-serve ad tool before they go live.
Google+ Crosses 90M Users
Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well.
Ad Industry Thanks Jerry Yang for Yahoo
As investors cry "good riddance," marketers recall Yahoo founder's contribution.
Google Will Use Homepage to Protest SOPA/PIPA Bills
Also on Wednesday, Wikipedia and Redditt will go dark to protest anti-piracy legislation.
Marketers Rush to Google+ After Search Change
Some contend the move puts Google+ on par with Facebook.
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Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities
February 15, 2012
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Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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