Google+ Pages Add Support for Multiple Managers

Dec 19, 2011 - Up to 50 managers for a page will be permitted. Comments

Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory

Dec 16, 2011 - A message for channel partners: Your money is good here. Comments

Say Media Buys ReadWriteWeb to Anchor Tech Vertical

Dec 14, 2011 - Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together. Comments

AOL Names Jim Norton to Head Sales

jim-norton-aol Dec 9, 2011 - A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Comments

As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki

bob-lord Dec 5, 2011 - Nine-year Razorfish veteran to oversee digital transformation. Comments

Justice Department Clears Google’s $400 Million Admeld Buy

Dec 2, 2011 - Yield optimization buy will eventually bring more display inventory to the DoubleClick Ad Exchange. Comments

Yahoo Flexes Its Media Muscle

Dec 1, 2011 - Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Comments

Adobe to Buy Efficient Frontier

Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments

Black Friday E-Commerce by the Numbers

Nov 28, 2011 - Mobile contributed to a big year-over-year increase in consumer spending activity. Comments

Toyota Ads Launch in Yahoo's Livestand iPad App

living-ad-scene-one-11 Nov 22, 2011 - Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Comments

FTC Privacy Chief Jumps to the NAI

Nov 18, 2011 - Marc Groman's hire comes as the Federal Trade Commission nears release of a major privacy framework governing online ads. Comments

Raytheon Extends Its Branded Epcot Experience Online

raytheon-arc Nov 17, 2011 - Two-year-old "Sum of All Thrills" ride finds new life on web. Comments

Disney Buys Parenting Hub Babble.com

similac-babble2 Nov 14, 2011 - Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Comments

AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys

Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments

Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal

Nov 8, 2011 - The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Comments

FTC Settles With Tremor Over Flash Cookies

Nov 8, 2011 - Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Comments

Google+ Is Open for Brand Business

googleplus-muppets Nov 7, 2011 - Toyota and Pepsi are among the early adopters of Google+ Pages. Comments

New York Times Digital Chief Nisenholtz to Retire

nisenholtz-190 Nov 7, 2011 - Nisenholtz helped give the Times its reputation for digital innovation. Comments

Yahoo Unveils LiveStand Tablet Platform, Plus New Ads

living-ads-image Nov 2, 2011 - LiveStand offers publishers a slick publishing and monetization platform. Comments

AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform

Nov 1, 2011 - AdParlor is said to be a top revenue earner in emerging field of Facebook ad tools. Comments

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