Marketing News & Expert Advice
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Google+ Pages Add Support for Multiple Managers
Dec 19, 2011 - Up to 50 managers for a page will be permitted. Comments
Raytheon Extends Its Branded Epcot Experience Online
Nov 17, 2011 -
Two-year-old "Sum of All Thrills" ride finds new life on web.
Comments
Disney Buys Parenting Hub Babble.com
Nov 14, 2011 -
Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year.
Comments
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments
Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments
Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
Nov 8, 2011 - The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Comments
FTC Settles With Tremor Over Flash Cookies
Nov 8, 2011 - Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Comments
Google+ Is Open for Brand Business
Nov 7, 2011 -
Toyota and Pepsi are among the early adopters of Google+ Pages.
Comments
New York Times Digital Chief Nisenholtz to Retire
Nov 7, 2011 -
Nisenholtz helped give the Times its reputation for digital innovation.
Comments
Yahoo Unveils LiveStand Tablet Platform, Plus New Ads
Nov 2, 2011 -
LiveStand offers publishers a slick publishing and monetization platform.
Comments
AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform
Nov 1, 2011 - AdParlor is said to be a top revenue earner in emerging field of Facebook ad tools. Comments
Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory
Dec 16, 2011 - A message for channel partners: Your money is good here. Comments
Say Media Buys ReadWriteWeb to Anchor Tech Vertical
Dec 14, 2011 - Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together. Comments
AOL Names Jim Norton to Head Sales
Dec 9, 2011 -
A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships.
Comments
As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki
Dec 5, 2011 -
Nine-year Razorfish veteran to oversee digital transformation.
Comments
Justice Department Clears Google’s $400 Million Admeld Buy
Dec 2, 2011 - Yield optimization buy will eventually bring more display inventory to the DoubleClick Ad Exchange. Comments
Yahoo Flexes Its Media Muscle
Dec 1, 2011 - Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Comments
Adobe to Buy Efficient Frontier
Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments
Black Friday E-Commerce by the Numbers
Nov 28, 2011 - Mobile contributed to a big year-over-year increase in consumer spending activity. Comments
Toyota Ads Launch in Yahoo's Livestand iPad App
Nov 22, 2011 -
Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012.
Comments
FTC Privacy Chief Jumps to the NAI
Nov 18, 2011 - Marc Groman's hire comes as the Federal Trade Commission nears release of a major privacy framework governing online ads. Comments
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