Marketing News & Expert Advice
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Digital Signage Awesomeness
Mar 9, 2010 - Ongoing technology advances make the digital signage space all the more interesting for marketers. Comments
Give Consumers Choice: Ads vs. No Ads
Mar 23, 2009 - When a consumer chooses to view an ad, she is by default engaged in the view. Comments
Best Practices for Deploying Widgets
Feb 23, 2009 - Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Comments
See, Touch, and Feel in Digital Marketing
Jan 26, 2009 - What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Comments
New Model in Online Video Advertising Holds Promise
Dec 29, 2008 - Prosumer-generated advertising stands to challenge ad agency business models. Comments
Putting New Technology to the Tulsa Test
Dec 1, 2008 - A gadget freak gets audience insight during holiday visits with friends and family. Comments
An Open Letter to Partners and Would-be Partners
Nov 3, 2008 - Six tips to improve your chances of working with a creative agency. Comments
Next-Gen Tech: Virtual Reality and More
Oct 6, 2008 - The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Comments
Best Practices for Deploying Widgets
Aug 11, 2008 - Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Comments
More Key Emerging Media Trends
Jul 14, 2008 - The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic. Comments
A Look at Key Emerging Media Trends
Jun 16, 2008 - What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Comments
Seven Signs of the Desktop Web Apocalypse
Feb 9, 2010 - Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop. Comments
Tablets, 4G Technology, and E-readers at CES
Jan 12, 2010 - A look at the best innovations to come out of the Las Vegas tech tradeshow. Comments
Digital Out-of-Home Landscape Brief
Dec 28, 2009 - DOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space. Comments
Mobile Marketing's Quagmire
Nov 30, 2009 - While it's not fair to say that this is the year of mobile, some pieces of the mobile marketing puzzle are already mature. Consider these examples. Comments
Where Search Marketing Comes Up Short
Oct 5, 2009 - How can marketers reach consumers who don't know what they are looking for? Comments
Sizing Up Codes, Pics, and Bumps for Mobile Marketing
Aug 10, 2009 - Technologies for mobile devices are well on their way to making everything in the real world clickable. Which one will take the lead role? Comments
Are All Screens Created Equal?
Jun 29, 2009 - Online videos need different metrics than TV to prove they're just as worthy of ad dollars. Comments
Mobile Advertising: Four Categories to Consider
Jun 15, 2009 - Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand? Comments
The Promise of Personalized Video Ads
May 18, 2009 - Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. Comments
How Do Great Ideas Flourish in the Digital World?
Apr 20, 2009 - A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways. Comments
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