Digital Signage Awesomeness

Mar 9, 2010 - Ongoing technology advances make the digital signage space all the more interesting for marketers. Comments

Seven Signs of the Desktop Web Apocalypse

Feb 9, 2010 - Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop. Comments

Tablets, 4G Technology, and E-readers at CES

Jan 12, 2010 - A look at the best innovations to come out of the Las Vegas tech tradeshow. Comments

Digital Out-of-Home Landscape Brief

Dec 28, 2009 - DOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space. Comments

Mobile Marketing's Quagmire

Nov 30, 2009 - While it's not fair to say that this is the year of mobile, some pieces of the mobile marketing puzzle are already mature. Consider these examples. Comments

Where Search Marketing Comes Up Short

Oct 5, 2009 - How can marketers reach consumers who don't know what they are looking for? Comments

Sizing Up Codes, Pics, and Bumps for Mobile Marketing

Aug 10, 2009 - Technologies for mobile devices are well on their way to making everything in the real world clickable. Which one will take the lead role? Comments

Are All Screens Created Equal?

Jun 29, 2009 - Online videos need different metrics than TV to prove they're just as worthy of ad dollars. Comments

Mobile Advertising: Four Categories to Consider

Jun 15, 2009 - Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand? Comments

The Promise of Personalized Video Ads

May 18, 2009 - Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. Comments

How Do Great Ideas Flourish in the Digital World?

Apr 20, 2009 - A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways. Comments

Give Consumers Choice: Ads vs. No Ads

Mar 23, 2009 - When a consumer chooses to view an ad, she is by default engaged in the view. Comments

Best Practices for Deploying Widgets

Feb 23, 2009 - Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Comments

See, Touch, and Feel in Digital Marketing

Jan 26, 2009 - What netbooks, touchscreen devices, haptics, TV widgets, and cheap video cameras mean for the future of digital advertising. Comments

New Model in Online Video Advertising Holds Promise

Dec 29, 2008 - Prosumer-generated advertising stands to challenge ad agency business models. Comments

Putting New Technology to the Tulsa Test

Dec 1, 2008 - A gadget freak gets audience insight during holiday visits with friends and family. Comments

An Open Letter to Partners and Would-be Partners

Nov 3, 2008 - Six tips to improve your chances of working with a creative agency. Comments

Next-Gen Tech: Virtual Reality and More

Oct 6, 2008 - The Wiimote, Microsoft Surface, Apple's iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how. Comments

Best Practices for Deploying Widgets

Aug 11, 2008 - Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Comments

More Key Emerging Media Trends

Jul 14, 2008 - The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic. Comments

A Look at Key Emerging Media Trends

Jun 16, 2008 - What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising. Comments

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