Marketing News & Expert Advice
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McAfee Unleashes SpamKiller For Small Businesses
Network Associates asserts that McAfee SpamKiller for Exchange SmallBusiness will stop junk e-mail in its tracks - before it reaches end users.
Respect: Last Word of Advice for Online Copywriters
The essence of online copywriting.
Terra, Autobytel Drive Partnership
The portal, aimed at U.S. Hispanics, and the online car source, launch a new co-branded channel.
Long or Short Copy? Part 2
Hint: Maybe your visitors should decide.
Long or Short Copy? Part 1
It's the eternal question -- how long should online copy be? Nick offers some answers.
Your Home Page Is a Direct Response Page
People don't come to your home page to learn more about your company. They want to do something.
Newsletters Need Someone at the Wheel
Give someone the authority to ensure your newsletter really speaks to your audience.
The Single Point Where Copy Becomes Great
The three constituencies you must please to make copy go from good to extraordinary.
Affluent Americans Lead Web Growth
Advertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little of both.
Who Are You Calling Stupid?
Don't blame the customer for the failure of your message.
Why Should I Read Your 'Important' Text?
The fine print is no place for essential information.
The Writing, Not the Words
Great copy is the sum of all the words, not just the power or buzz words.
How to Get Personal With Your Visitors Online
Thinking of going one on one with your online customers? Being relevant is much more... relevant.
How to Add Personality to a Corporate Voice
A corporation's voice should sound different online -- even if the style guide says otherwise. How to make adjustments (under the radar, if necessary).
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