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Melinda Krueger

Melinda Krueger

Senior Marketing Consultant

ExactTarget

Melinda Krueger is a senior marketing consultant with ExactTarget and a digital marketing veteran – starting with direct, moving to interactive, specializing in e-mail, and now charting a course for mobile marketing. Working with the best agencies in the business, she has helped Harley-Davidson, Miller Brewing, Sears/Kmart, CDW, and many others build their interactive marketing programs. Melinda holds an MBA from Marquette University and is a highly-rated speaker for professional organizations and business schools. As the Email Diva, Melinda answered questions on all aspects of the practice. Your questions about mobile are welcome!

RECENT ARTICLES BY MELINDA KRUEGER

mobile-email

Mobile Email - Metrics and Quick Wins

Mar 20, 2013 - With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Comments

angry-at-email

Beyond Permission: On-Demand Marketing

Feb 20, 2013 - With just a few minutes of preparation, you can have a few seconds of your customer's attention. Comments

showrooming-graphic

4 Paths to Minimize Showrooming, Maximize Sales

Jan 23, 2013 - Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Comments

passbook

Passbook 101

Nov 28, 2012 - Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Comments

silos

Mobile and the C-Suite

Nov 5, 2012 - Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expectations... Comments

mobile-checkout

3 Steps to Reduce Mobile Checkout Friction

Oct 5, 2012 - More information = less friction, and less friction = more conversions. Comments

textingsms

7 Essential Steps in Your SMS Plan

Aug 10, 2012 - Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Comments

Connecting the Data Dots

Jul 13, 2012 - A robust loyalty program can give your customer a reason to allow you to connect the dots between every mobile channel. Comments

SMS Required Language

Jun 15, 2012 - The seven items your SMS promotions must include. Comments

The Tablet Experience: A Must-Have for Retailers

May 18, 2012 - Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Comments

The AMPT Effect

Apr 20, 2012 - How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise. Comments

Email on Mobile

Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments

11 SMS Best Practices

Feb 24, 2012 - SMS is the universal mobile app. Done well, it delivers bright brand touch points. Comments

The Future of Digital Messaging

Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments

Jakob Nielsen on Usability for Mobile Sites and Apps

Dec 30, 2011 - Design expert identifies top mistakes when building mobile sites and apps. Comments

ESPN: A Mobile Example to Emulate

Dec 2, 2011 - ESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Comments

The Tablet: It's Not Business, It's Personal

Nov 4, 2011 - What is a tablet and how can you get your mobile marketing customers to take notice? Comments

The Most Important Mobile Metrics

Oct 7, 2011 - Are your SMS offers and push notifications compelling and are the timing and frequency right? Comments

Collaboration Tools for Mobile Marketers

Sep 9, 2011 - Developing a coherent and cohesive customer experience is a herculean task. Need it be this way? Comments

QR Codes: Dead End or On-Ramp?

Jul 22, 2011 - If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct. Comments

Confessions of a Push Notification Convert

Jul 15, 2011 - Eight advantages of push notifications and why they are a must-consider for mobile marketers. Comments

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