Marketing News & Expert Advice
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Melinda Krueger
Senior Marketing Consultant
ExactTarget
Melinda Krueger is a senior marketing consultant with ExactTarget and a digital marketing veteran – starting with direct, moving to interactive, specializing in e-mail, and now charting a course for mobile marketing. Working with the best agencies in the business, she has helped Harley-Davidson, Miller Brewing, Sears/Kmart, CDW, and many others build their interactive marketing programs. Melinda holds an MBA from Marquette University and is a highly-rated speaker for professional organizations and business schools. As the Email Diva, Melinda answered questions on all aspects of the practice. Your questions about mobile are welcome!
RECENT ARTICLES BY MELINDA KRUEGER
Push vs. SMS
Aug 8, 2013 - While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy... Comments
Digital Message Strategy
Jul 10, 2013 - Remember: your mobile messaging strategy must start and end with the customer. Comments
2 Must-Win Battles for CMOs
Jun 12, 2013 - The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs... Comments
Financial Services: The Mobile Vertical to Watch
May 15, 2013 - Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Comments
Written Consent Required for SMS by October
Apr 17, 2013 - Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Comments
Mobile Email - Metrics and Quick Wins
Mar 20, 2013 - With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Comments
Beyond Permission: On-Demand Marketing
Feb 20, 2013 - With just a few minutes of preparation, you can have a few seconds of your customer's attention. Comments
4 Paths to Minimize Showrooming, Maximize Sales
Jan 23, 2013 - Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Comments
Passbook 101
Nov 28, 2012 - Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Comments
Mobile and the C-Suite
Nov 5, 2012 - Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expectations... Comments
3 Steps to Reduce Mobile Checkout Friction
Oct 5, 2012 - More information = less friction, and less friction = more conversions. Comments
7 Essential Steps in Your SMS Plan
Aug 10, 2012 - Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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Adapt marketing for multiple devices
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