Melinda Krueger

Melinda Krueger

Senior Marketing Consultant

ExactTarget

Melinda Krueger is a senior marketing consultant with ExactTarget and a digital marketing veteran – starting with direct, moving to interactive, specializing in e-mail, and now charting a course for mobile marketing. Working with the best agencies in the business, she has helped Harley-Davidson, Miller Brewing, Sears/Kmart, CDW, and many others build their interactive marketing programs. Melinda holds an MBA from Marquette University and is a highly-rated speaker for professional organizations and business schools. As the Email Diva, Melinda answered questions on all aspects of the practice. Your questions about mobile are welcome!

RECENT ARTICLES BY MELINDA KRUEGER

textingsms

Push vs. SMS

Aug 8, 2013 - While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy... Comments

mobile-email

Digital Message Strategy

Jul 10, 2013 - Remember: your mobile messaging strategy must start and end with the customer. Comments

office-fight

2 Must-Win Battles for CMOs

Jun 12, 2013 - The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs... Comments

counting-money

Financial Services: The Mobile Vertical to Watch

May 15, 2013 - Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Comments

textingsms

Written Consent Required for SMS by October

Apr 17, 2013 - Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Comments

mobile-email

Mobile Email - Metrics and Quick Wins

Mar 20, 2013 - With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Comments

angry-at-email

Beyond Permission: On-Demand Marketing

Feb 20, 2013 - With just a few minutes of preparation, you can have a few seconds of your customer's attention. Comments

showrooming-graphic

4 Paths to Minimize Showrooming, Maximize Sales

Jan 23, 2013 - Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Comments

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Passbook 101

Nov 28, 2012 - Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Comments

silos

Mobile and the C-Suite

Nov 5, 2012 - Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expectations... Comments

mobile-checkout

3 Steps to Reduce Mobile Checkout Friction

Oct 5, 2012 - More information = less friction, and less friction = more conversions. Comments

textingsms

7 Essential Steps in Your SMS Plan

Aug 10, 2012 - Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Comments

Connecting the Data Dots

Jul 13, 2012 - A robust loyalty program can give your customer a reason to allow you to connect the dots between every mobile channel. Comments

SMS Required Language

Jun 15, 2012 - The seven items your SMS promotions must include. Comments

The Tablet Experience: A Must-Have for Retailers

May 18, 2012 - Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Comments

The AMPT Effect

Apr 20, 2012 - How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise. Comments

Email on Mobile

Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments

11 SMS Best Practices

Feb 24, 2012 - SMS is the universal mobile app. Done well, it delivers bright brand touch points. Comments

The Future of Digital Messaging

Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments

Jakob Nielsen on Usability for Mobile Sites and Apps

Dec 30, 2011 - Design expert identifies top mistakes when building mobile sites and apps. Comments

ESPN: A Mobile Example to Emulate

Dec 2, 2011 - ESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Comments

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