ClickZ Marketing Excellence Awards

And the Winners are...

The ClickZ Marketing Excellence Awards recognize the technologies, and companies that made a positive difference in the online marketing industry in 2008, moving the industry forward by providing brilliant examples of what can be accomplished.

We thank everyone who entered. And we thank our judges for choosing the winners.

2009 Winners:

Ad Management
This category includes ad-serving platforms for advertisers and publishers and ad management for agencies. It also includes tools to integrate on- and offline campaigns and to manage campaigns based on behavior, location, or context.

VideoEgg's AdFrames platform

Judge's comment:
"They are focused on solving the universal problem of maximizing the value of media exposures in a cluttered ad world. I like the flexibility of the product and its ability to reach across digital platforms. They have a clear and non-technical benefits message that should resonate with anyone charged with maximizing the value of placed media." —Robin Neifield

Finalists:
Dapper's Dynamic Ads
Eyeblaster's Ad Campaign Manager

Analytics Platform
These are the products or services that help online marketers analyze the impact of online advertising and marketing campaigns and provide them with insights they can act on.

Omniture Online Marketing Suite

Judge's comment:
"They continue to be the market leader in fully integrated online analytics. Omniture's suite approach is a flexible package that can integrate fairly easily with their Genesis application. While previously Omniture required an above-average education, for the average marketer they have made great strides with creating actionable dashboards for entire organizations." —Michael Orlinski

Finalists:
Perceptions's 4Q
Coremetrics Analytics
Webtrends On Demand

E-mail Marketing Tool
These products or services help marketers optimize e-mail marketing campaigns or integrate e-mail marketing with other marketing channels.

ExactTarget Reseller Edition

Judge's comment:
"ExactTarget's Reseller edition not only enabled the end user to see measurable results of list building and revenue but also enabled the most overlooked component of a strong e-mail strategy, the actual party that implements the program. By enabling their reseller Customer Portfolios to have Dunkin Donuts be so successful, not only does DD see benefits, but the agency does as well, allowing for more groundbreaking campaigns and opening up new revenue streams for the agency." —Aaron Kahlow

Finalists:
BlueHornet eMarketing Suite
Responsys Interact

Mobile Marketing Tool
This category includes products or services that help marketers create, manage, or optimize mobile marketing campaigns.

Eyeblaster Channel Connect for Mobile

Judge's comment:
"Eyeblaster offers a clearly differentiating product that ports a capability that advertisers are already familiar with to the mobile Web. This should spur further improvements in the area of mobile Web ad serivng." —Davis Brewer

Finalists:
TextMe
Omniture App Measurement for iPhone

Search Ad Management
This category includes tools for managing paid search campaigns.

Kenshoo Search

Judge's comment:
"Kenshoo is a robust campaign management tool that saves both time and money while helping companies hit ROI goals through search." —Mike Grehan

Finalists:
Acquisio Search
Marin Search Marketer

Social Media Marketing Platform or Tool
These business-building platforms or applications enable marketers to easily connect with audiences in ways they couldn't do before, such as ratings and recommendations platforms, community platforms, widgets, and other shareable applications.

Pluck's SiteLife Platform

Judge's comment:
"Their white-label application includes the obvious set of features, including blogs, ratings and reviews, forums, profile management, etc. But their API set and configurable discovery features set them apart. For marketers looking to do more than plug in a tool and live with its native functionality, Pluck offers the flexibility to innovate." —Ryan Turner

Finalists:
Firstgiving.com
Omniture's Genesis
Wildfire's Promotion Builder

Winners
Finalists were judged on four criteria:

Ability to help marketers innovate and execute

Ability to help marketers measure and achieve goals

Ability to integrate with other digital marketing tools

Overall approach and category relevance

A panel of industry practitioners, including contributors to ClickZ and Search Engine Watch determined the winners.

Eligibility
Eligible vendors and service providers include all professionals working in the field of interactive marketing.

Nominations
Vendors and service providers and their agents nominated award candidates online. Nominations were $49 each, payable at the time of nomination. One nomination per category per person only. Nominations were accepted from Monday, March 16, 2009, until 3pm EDT on Wednesday, April 8, 2009.

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