Buzz off: Most overused marketing jargon revealed
Unfortunately marketing is splattered with a vast array of industry-related buzzwords, and the worst offender has been named and shamed.
Unfortunately marketing is splattered with a vast array of industry-related buzzwords, and the worst offender has been named and shamed.
Unfortunately marketing is splattered with a vast array of industry-related buzzwords, and the worst offender has been named and shamed.
LinkedIn found that “creative” was guilty of slaughtering the ears of marketing professionals across the UK, with “strategic” and “motivated” following close behind taking second and third place respectively.
Studying the language of its 17 million UK members, LinkedIn sought to find which buzzwords cropped up most often.
Take a look of the top 10 overused buzzwords, are you guilty of dispatching an overused offender?:
1. Creative
2. Strategic
3. Motivated
4. Passionate
5. Driven
6. Track record
7. Enthusiastic
8. Innovative
9. Ambitious
10. Extensive experience
Richard George, a LinkedIn spokesperson, said: “Marketers spend their lives building the brands of their companies and clients, so should be experts at building their own brands.
“We’ve revealed these “buzzwords” to illustrate how important it is to differentiate your own brand as well as that of the organisation you work for. By avoiding these commonly used words, marketers can make sure their profiles stand out from the crowd.”
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If creative and strategic form part of your job title or role then blame recruiters searching for candidates by keywords. Perhaps people could be more ‘creative’ about their personal brand ‘strategy’ with regards to the others.
I dislike the use of “seasoned” and “serial” as in, seasoned leader and serial entrepreneur.
None of these are buzzwords. Yes, they’re commonly used, and therefore the article is useful to highlight that using these words might not differentiate your profile from the crowd, but the headline is completely misleading and this has nothing to do with jargon. I’d be tempted to call it clickbait, but that’s probably top of someone else’s list…
Nonsense. These aren’t really buzzwords; they’re terms. Like any language, if you use it without sense, or just to fill space, it’s buzz and cliche. If you mean it, use it. My job title is Creative Strategist. I do creative things and am recognised for it. I recommend and guide clients on strategy, and am recognised for that too. They’re oft-used these days, yes. But that’s mostly to do with the fact that more people are identifying themselves in these areas (some, wrongly: I’ve lost count of the number of Creative Directors who are, when examined closely, neither, and have never really been recognised for either).
We DO need to beware of people misusing, overusing and downright destroying the meaning of words and ideas. However, we can’t simply stop using certain words, lest we run out of clear, simple ways to define things, think things, and do things. At least, that’s what I think. But what do I know? I’m just a strategist and therefore a buzzword.