Marketing News & Expert Advice
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Orville Redenbacher's Tries Augmented Reality on Facebook
Advances in augmented tech could bring such experiences to mobile next year.
Nielsen: Media Sellers Are Not Created Equal
Research firm examines the reach of three ad networks and a women's interest site for an advertiser.
P&G's Cheer Finds Hit With Interactive Music Video
Laundry soap's hotspotted video delivers color and clicks.
Coca-Cola to Expand Spotify Integration
Multi-month campaigns to feature exclusive content.
Execs: P&G Taps Digital Chief, LBi Names Director of Innovation
Plus moves at Dachis Group, LocalResponse, and Attik.
Clorox Sponsors First 'DailyBuzz' Site from Federated Media
Series of new sites will curate content on specific topics with a variety of brands attached.
Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
PepsiCo keeps the pedal down on social media marketing.
PepsiCo Talks Social After Soda Brand's Fall to Third Place
Global director for digital says blaming decline on social media is wrong-headed.
Kraft Brings Back 'Real Women of Philadelphia'
Community video effort was a big hit last year, generating over 30 million recipe views.
SXSWi Video: Pepsi's Shiv Singh on Geo-Social
Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game.
YouTube Ads Serve Up Negative Messaging for Cheerios
Promoted video placements lead viewers to a slew of mocking comments left by YouTube users.
Pepsi Returns to Super Bowl With User Generated Ads
Users are invited to submit ad creations and vote for favorites.
Pepsi Re-Ups 'Refresh,' Extends Project Overseas
Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011.
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