Analytics

Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

tvshopper

Black Box vs. Tool Box Analytics in Digital Media

Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

What a Used Car Salesman Can Teach You About Empathy

Fleet cars Jan 23, 2015 - There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Comments

4 Steps to Measuring What Matters Most

pr-measurement Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments

The Things I Look for in an Analyst

analyst-analytics Jan 22, 2015 - What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track. Comments

Turning Clicks Into Conversions: 3 Tips to Recover Revenue

ecommerce-conversions-clicks Jan 19, 2015 - Getting customers to your website is one thing, but converting their clicks to purchases is quite another. Comments

Identifying Opportunities for Content Optimization With Web Analytics

shutterstock-169085528-trends Jan 19, 2015 - When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Comments

Corporate Culture Dictates Big Data Value

Big data Jan 15, 2015 - There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on? Comments

Can Convergence Analytics Become Popular?

convergence-analytics Jan 12, 2015 - What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Comments

Can Your Company Deliver What Marketing Promises?

promises Jan 9, 2015 - As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Comments

The Year Ahead in Web Analytics

shutterstock-169085528-trends Jan 6, 2015 - A look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. Comments

3 Tools to Ensure Your Analytics Implementation Is Running Smoothly

advanced-analytics Jan 2, 2015 - These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? Comments

Acting at the Speed of Consumers

consumer-speed Dec 22, 2014 - If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Comments

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

sitecore8-analytics-report1 Dec 18, 2014 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data. Comments

YouTube-Style Analytics Make Their Way to AdWords for Video

online-video-advertising Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

Enter the New Year With Convergence Analytics

convergence Dec 15, 2014 - There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers. Comments

New(er) Low-Cost Website Testing Tools

website-testing Dec 9, 2014 - Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectively. Comments

5 Tips for Successful Analytics Deployment

advanced-analytics Dec 9, 2014 - These five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies? Comments

First Month of a Start-Up: CMO's Top 10

shutterstock-193744262-startup-cmo Dec 3, 2014 - This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick off the list. Comments

Why You Probably Don't Need Analytics Training

shutterstock-154221011 Dec 1, 2014 - Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Comments

Live Online Shopping Data: The Gift That Keeps Giving This Season

real-time Nov 26, 2014 - This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments. Comments

What Do We Mean When We Want "Insight"?

insight Nov 25, 2014 - What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Comments

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