Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments
Oct 4, 2013 -
Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business.
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Oct 3, 2013 -
Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms.
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Oct 3, 2013 -
Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components.
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Oct 1, 2013 -
Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings.
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Sep 30, 2013 -
Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone.
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Sep 26, 2013 -
While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes.
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Sep 24, 2013 -
Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival.
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Sep 23, 2013 -
Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost.
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Sep 20, 2013 -
The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle.
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Sep 19, 2013 -
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
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Sep 17, 2013 -
Five do's and don'ts that could revive your conversion rate.
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Sep 16, 2013 -
A glimpse into the new and updated functionality of Google Analytics' Advanced Segments.
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Sep 13, 2013 -
Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination.
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Sep 12, 2013 -
For now, I just want one thing: the ability to turn off ads for a specific product.
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Sep 10, 2013 -
Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site.
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Sep 6, 2013 -
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
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Sep 5, 2013 -
As people get more excited by big data, I get excited by small data. It may be small but it's powerful.
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Sep 4, 2013 -
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever.
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Sep 3, 2013 -
Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists.
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Aug 29, 2013 -
What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling?
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
1:00pm ET / 10:00am PT
October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT