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Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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Adopting a Culture of Experimentation

Bryan Eisenberg  |  ROI Marketing

Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk. Comments

Topics in Analytics:

Melanie White  |  Analytics

VIDEO: The Drive Towards Convergence Analytics

screen-shot-2013-04-01-at-5 Apr 2, 2013 - ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Comments

Robert Miller  |  Actionable Analysis

Making Big Data Smart

data-cloud Apr 1, 2013 - For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns. Comments

Jack Aaronson  |  ROI Marketing

Interactive Wireframing Comes of Age

pop-app Mar 29, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later. Comments

Jim Sterne  |  Verifying Business Value

Analytics Is Like Driving

race-cars Mar 28, 2013 - When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Comments

Andrew Edwards  |  Actionable Analysis

Yogi Berra: 4 'Comments' on Mobile Marketing

yogi-berra2 Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

Bryan Eisenberg  |  ROI Marketing

Leadership in the Age of Agility Experimentation

design-for-delight Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments

Neil Mason  |  Verifying Business Value

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

power-of-one Mar 21, 2013 - Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Getting Ready for Real Time

realtime Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Adam Singer  |  Actionable Analysis

Why Loyalty Is a Killer Metric for Your Mobile App

loyalty-metric Mar 18, 2013 - While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Comments

Jack Aaronson  |  ROI Marketing

What Does Personalization Mean in 2013?

personalization Mar 15, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

Jim Sterne  |  Verifying Business Value

That's Oddly Homologous

woman-collage Mar 14, 2013 - When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern. Comments

Lisa Lacy  |  Analytics

Pinterest Adds Analytics for Verified Websites

pinterest-web-analytics Mar 13, 2013 - The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Comments

Pelin Thorogood  |  Analyzing Customer Data

Navigating the Challenging Path From Big Data to Big Impact

monty Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Nathan Richter  |  Conversion & ROI

Make Sure Your Big Data Makes a Big Difference

data-cloud Mar 12, 2013 - Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute. Comments

Andrew Edwards  |  Actionable Analysis

5 Facts You Need to Know About Convergence Analytics

convergence Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

Bryan Eisenberg  |  ROI Marketing

Comparing the Anatomy of B2B Landing Pages [Video]

square-lp Mar 8, 2013 - Learn how you and your designer should be working together to set the priorities for your landing page. Comments

Tim Ash  |  Conversion & ROI

3 Alternatives to Your Home Page Rotating Banner

adobe-static-banner Mar 5, 2013 - The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Comments

Jack Aaronson  |  ROI Marketing

Google Glass and the Future of Customer Service and Usability Testing

google-glass Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments

Jim Sterne  |  Verifying Business Value

Building Models on Quicksand

quicksand Feb 28, 2013 - How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Comments

Andrew Edwards  |  Actionable Analysis

Real Time Means Right Time

realtime Feb 25, 2013 - Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it." Comments

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