Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards risk. Comments
Apr 2, 2013 -
ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.
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Apr 1, 2013 -
For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns.
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Mar 29, 2013 -
If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.
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Mar 28, 2013 -
When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost.
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Mar 25, 2013 -
What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?
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Mar 22, 2013 -
Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there.
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Mar 21, 2013 -
Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next.
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Mar 20, 2013 -
Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets.
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Mar 18, 2013 -
While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy.
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Mar 15, 2013 -
Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action.
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Mar 14, 2013 -
When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for concern.
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Mar 13, 2013 -
The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says.
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Mar 13, 2013 -
What are some of the biggest challenges in realizing big data's full potential?
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Mar 12, 2013 -
Turn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying process, and having the ability to execute.
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Mar 11, 2013 -
If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.
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Mar 8, 2013 -
Learn how you and your designer should be working together to set the priorities for your landing page.
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Mar 5, 2013 -
The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need.
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Mar 1, 2013 -
The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy.
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Feb 28, 2013 -
How often do you start with a clean slate and rebuild your model because the variables themselves have changed?
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Feb 25, 2013 -
Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it."
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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