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Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.

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4 Marketing Buzzwords That Shouldn't Scare You

Andrew Edwards  |  Actionable Analysis

May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments

Topics in Analytics:

Bryan Eisenberg  |  ROI Marketing

Choose Not to Confuse

confusedwoman May 17, 2013 - Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees and customers. Comments

Neil Mason  |  Verifying Business Value

Prediction: Was I Right?

future-predictions May 16, 2013 - Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Rich Media and Social Media: A Match Made in Marketing Heaven

paid-shared-earned-owned-media May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments

Tim Ash  |  Conversion & ROI

The Secret Ingredient for Successful Websites: Effortlessness

secrets May 14, 2013 - Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate. Comments

Adam Singer  |  Actionable Analysis

Using Web Analytics to Create What People Will Actually Care About

web-data May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

Jack Aaronson  |  ROI Marketing

How Marketers Can Use Lenticular Printing in Ad Campaigns

digital-advertising May 10, 2013 - What would the possibilities be if you could show two entirely different ads based on vantage point? Comments

Jim Sterne  |  Verifying Business Value

$3.25 Million to Assess Audience Engagement

leverage-social-networking May 9, 2013 - How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-informed decisions. Comments

Pelin Thorogood  |  Analyzing Customer Data

Don't Just Predict the Future, Learn to Change It!

prediction May 8, 2013 - Is predictive analytics about to fundamentally change how we market? Comments

Nathan Richter  |  Conversion & ROI

Cash in on the Hidden ROI in Your Email Program

roi-target May 7, 2013 - To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personalize, test, learn, communicate, and repeat. Comments

Greg Jarboe  |  Video

Intel YouTube Contest Draws Record Conversion Rates

myinteledge-youtube-inspiring-moments May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

Andrew Edwards  |  Actionable Analysis

When Bad Things Happen to Good Partnerships

team May 6, 2013 - How to keep your pro services organization from discord and debilitation. Comments

Bryan Eisenberg  |  ROI Marketing

A 7-Point Spring Cleaning Checklist

spring-cleaning May 3, 2013 - Tidy up your website and marketing efforts with these tips. Comments

Adam Singer  |  Actionable Analysis

Mobile Isn't for B2B or B2C, It's for Everyone

mobile-research May 2, 2013 - Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising strategies coming out ahead. Comments

Jim Sterne  |  Verifying Business Value

Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

mailbox-full May 1, 2013 - How Restoration Hardware is killing trees...and its customer service at the same time. Comments

Tim Ash  |  Conversion & ROI

4 Ways to Stop Losing Buyers, Even Before They Get to the Cart

scarcity-ruelala Apr 30, 2013 - If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers. Comments

Robert Miller  |  Actionable Analysis

5 Google Analytics Time- and Sanity-Savers

largenewgooglelogofinalflat-a Apr 29, 2013 - How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights. Comments

Jim Sterne  |  Verifying Business Value

Profitable Newspaper: Hold the Presses!

customer-locations Apr 25, 2013 - How did the San Diego Union-Tribune become a double-digit profitable newspaper? Comments

Dilip Venkatachari  |  Analyzing Customer Data

Finding the ROI in Social Media: No Silver Bullet

silver-bullet Apr 24, 2013 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

Andrew Edwards  |  Actionable Analysis

Hello, I Am Analytics. And That's Not

analytics-framework Apr 22, 2013 - It's time for some clarity about what we really mean when we talk about analytics. Comments

Bryan Eisenberg  |  ROI Marketing

Jeff Bezos' Secrets to High Conversion Rates

secrets Apr 19, 2013 - For you to achieve your goals, visitors must first achieve theirs. Comments

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