Marketing News & Expert Advice
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Analytics
Experts examine how to better measure and optimize marketing initiatives, including testing what matters, improving conversion rates, and assessing quantitative and qualitative data.
Study: Websites Managing Average of 14 Third Party Tags
Survey measures tags from ads, analytics, email and social media firms.
8 Steps to a Better Direct Response Landing Page
Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion.
Facebook's Hidden Asset
Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake.
Single-Feature vs. All-in-One: The Tide Is Changing
Is a shift coming from "all-in-one" packages to "best of breed" single-functionality solutions?
Incremental Opt-In: The End of the Privacy Problem
It's up to you to convince people to hand over the keys to their personal data set.
4 Affiliate Marketing Strategies That Drive Conversions
How to turn discount-oriented browsers into buyers.
Too Much Data Means Too Much Data
Don't get distracted by what you might get, but focus on what you know you can have.
Is Your Traffic Mix Efficient?
Optimizing how you generate traffic and convert potential buyers.
Dashboards, Infographics, and Visualizations - Best Practices
When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle?
Do Your Site Visitors Push Your Buttons?
Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked?
13 Content Marketing Steps
How to ensure your content is developed, discovered, and distributed.
Booking.com Adds Urgency to Purchases With Real-Time Shopping Data
Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process.
5 European Nations Love Their Sports Sites
Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans.
The Marriage Between Customer Data, Media Planning, and Media Buying
Ask questions, conduct research, and critically analyze the answers you're given.
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