Actionable Analysis

Google Just Upped the Digital Analytics Ante, Yet Again

Sep 16, 2013 - A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Comments

3 Digital Practices Brands Need to Master Before It's Too Late

Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

Ashton Kutcher and Digital Analytics

Aug 19, 2013 - What an actor/investor can teach us about our work and lives. Comments

Automate Dashboard Updates to Focus Your Time on Analysis

Aug 6, 2013 - If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Comments

Mobile Measurement: Let's Clear the Air(waves)

Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential. Comments

Creating Action From Analysis

Jul 22, 2013 - A simple three-step framework for every analysis project. Comments

Breanne Maliniak | Actionable Analysis

3 Questions to Ask Your New Digital Analytics Team Member

Jul 15, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments

What to Consider When Choosing a Testing Platform

Jul 2, 2013 - Companies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing strategies right away. Here's how. Comments

The 4 Ps of Digital Analytics: Why They're in Sequence

Jul 1, 2013 - Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing success. Comments

Benchmarking Yourself to Fail

Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

Digital Analytics Is Not Surveillance

Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

Ideas for Getting Started With Measurement Planning

Jun 10, 2013 - As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference. Comments

4 Ways Digital Analytics Is Changing Forever

Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

Back to Basics: How We Should Really Look at Data

May 27, 2013 - Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Comments

4 Marketing Buzzwords That Shouldn't Scare You

May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments

Using Web Analytics to Create What People Will Actually Care About

May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

When Bad Things Happen to Good Partnerships

May 6, 2013 - How to keep your pro services organization from discord and debilitation. Comments

Mobile Isn't for B2B or B2C, It's for Everyone

May 2, 2013 - Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising strategies coming out ahead. Comments

5 Google Analytics Time- and Sanity-Savers

Apr 29, 2013 - How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights. Comments