Actionable Analysis

Yogi Berra: 4 'Comments' on Mobile Marketing

Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

Why Loyalty Is a Killer Metric for Your Mobile App

Mar 18, 2013 - While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Comments

5 Facts You Need to Know About Convergence Analytics

Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

Real Time Means Right Time

Feb 25, 2013 - Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it." Comments

3 Technical Reports the Best Marketers Can't Live Without

Feb 18, 2013 - A look at a few reports that marketing professional can use to take action immediately. Comments

Can We Predict Predictive?

Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

3 Reasons to Go Beyond Last-Click Attribution

Feb 4, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments

Update: Last Person With 'Privacy' Revealed

Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

Jan 14, 2013 - What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Comments

Using Web Analytics to Create What People Will Actually Care About

Jan 7, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

Top 3 Reasons Why You Need Tag Management Right Now

Dec 31, 2012 - How marketers can gain much-needed control over their analytics destiny. Comments

7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

Dec 24, 2012 - To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize. Comments

John D'Arcy | Actionable Analysis

The Dawn of Convergence Analytics

Dec 17, 2012 - Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics, and competitive data. Comments

Defining Big Data

Dec 12, 2012 - Will we finally be released from the constraints of not being able to access and analyze our data? Comments

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments

Mapping the Future: 3 Essential Terms You Must Redefine Today

Dec 3, 2012 - We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Comments

Pinterest: 5 Tactics for This Visual Social Media Mecca

Nov 26, 2012 - Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results. Comments

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right

Nov 19, 2012 - Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Comments

Universal Predictive Convergence Analytics

Nov 5, 2012 - What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers. Comments