Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

online-video-advertising

YouTube-Style Analytics Make Their Way to AdWords for Video

Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

5 Tips for Successful Analytics Deployment

advanced-analytics Dec 9, 2014 - These five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies? Comments

Why You Probably Don't Need Analytics Training

shutterstock-154221011 Dec 1, 2014 - Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Comments

Live Online Shopping Data: The Gift That Keeps Giving This Season

real-time Nov 26, 2014 - This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments. Comments

Using UTM Tags to Enhance Digital Marketing Strategies

advanced-analytics Nov 18, 2014 - Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies. Comments

Big Data 2.0 – YouTube Meets Text Analytics – Part 1

Big data Nov 11, 2014 - An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. Comments

Google Talks Data Visualization at ClickZ Live Chicago

data-numbers-analysis-man Nov 4, 2014 - Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Comments

5 Weird Tricks for Keeping Analytics Projects on Track

analytics-shutterstock-139983946 Nov 3, 2014 - These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers happy, whether they're internal or external. Comments

Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

pandora-logo-two Oct 24, 2014 - Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Comments

The Sudden Death of Cable?

tv-static Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics. Comments

What Is a Data Layer?

data2 Oct 14, 2014 - Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics strategy? Comments

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

pr-measurement Oct 3, 2014 - There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience behavior metrics, and delivery/community metrics. Comments

Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

close up image of handwriting Sep 15, 2014 - Writing an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Comments

Enterprises: Fix These 3 Analytics Challenges Now

advanced-analytics Sep 8, 2014 - These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole. Comments

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

blogs-blogging-sm Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on that content. Comments

Enhanced E-Commerce, Enhanced Actions

ecommerce Aug 18, 2014 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts. Comments

Finding Comparable Tools to Google’s in China

No Google Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

Media Optimizations Made Easy

easy-button Jul 21, 2014 - A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Comments

Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

trusted-brand Jul 11, 2014 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social proof in the marketing space? Comments

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

memorial candle Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

4 Resources for Getting More Out of Google Analytics

Google Analytics Jun 23, 2014 - Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Comments

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