Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

Facebook's Hidden Asset

Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake.

Heidi Cohen | Column | May 14, 2012

Topics in Analytics:

Too Much Data Means Too Much Data

Don't get distracted by what you might get, but focus on what you know you can have.

Andrew Edwards | Column | May 7, 2012

13 Content Marketing Steps

How to ensure your content is developed, discovered, and distributed.

Heidi Cohen | Column | April 30, 2012

Is Facebook Destroying Trust in Marketers?

The future of data collection relies on broad public acceptance.

Andrew Edwards | Column | April 23, 2012

Where Is the Future of Social Media Marketing? [Research]

Where marketers plan to focus their social media efforts in 2012.

Heidi Cohen | Column | April 16, 2012

Funnel Automation: Customer Conversion at Warp Speed

Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent.

Andrew Edwards | Column | April 9, 2012

Social Media to Marketers: Get Over Yourself!

Five ways to break through.

Heidi Cohen | Column | April 2, 2012

The Tabloid Paradigm and Beyond

Five ways to engineer content for success.

Andrew Edwards | Column | March 26, 2012

Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]

The three S's of content marketing: social media, search, and sales.

Heidi Cohen | Column | March 19, 2012

Web Officially Dead: Sources

How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web.

Andrew Edwards | Column | March 12, 2012

Social Media Talk Is Cheap, but Where's the Sale? [Research]

Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engaging with prospects and customers.

Heidi Cohen | Column | March 5, 2012