Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments
Dec 3, 2012 - We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Comments
Nov 26, 2012 - Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results. Comments
Nov 19, 2012 - Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Comments
Nov 5, 2012 - What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers. Comments
Oct 29, 2012 - Seven actionable Twitter tactics you need now! Comments
Oct 22, 2012 - If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Comments
Oct 15, 2012 - Five content marketing areas every organization needs to cover. Comments
Sep 24, 2012 - Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved? Comments
Sep 17, 2012 - Affiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate marketing to your mix. Comments
Sep 10, 2012 - Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs. Comments
Aug 6, 2012 - Seven tactics to make your photographs rock as social media content marketing. Comments
Jul 30, 2012 - With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Comments
Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments
Jul 16, 2012 - Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Comments
Jul 9, 2012 - Fifteen social media, content marketing, and mobile budget considerations [with research]. Comments
Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments
Jun 11, 2012 - Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
June 5, 2013
1:00pm ET / 10:00am PT