Marketing News & Expert Advice
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Actionable Analysis
Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments
Topics in Analytics:
Mapping the Future: 3 Essential Terms You Must Redefine Today
Dec 3, 2012 -
We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior.
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Pinterest: 5 Tactics for This Visual Social Media Mecca
Nov 26, 2012 -
Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results.
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Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right
Nov 19, 2012 -
Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics.
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Universal Predictive Convergence Analytics
Nov 5, 2012 -
What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers.
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Twitter Goes Female (and What It Means for Your Social Media Marketing)
Oct 29, 2012 -
Seven actionable Twitter tactics you need now!
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Shut Down Your Website
Oct 22, 2012 -
If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?
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Content Marketing Drives Social Media and Sales - Are You Spending Enough?
Oct 15, 2012 -
Five content marketing areas every organization needs to cover.
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Tag Management Hits the Big Time
Oct 8, 2012 -
Google announces its tag management tool.
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The Tracking Meme and Its Perils
Sep 24, 2012 -
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved?
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Affiliate Marketing: What Marketers Need to Know From 4 Experts
Sep 17, 2012 - Affiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate marketing to your mix. Comments
Web Analytics Maturity: 3 Signs on the Road to Success
Sep 10, 2012 - Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs. Comments
The Tabloid Paradigm and Beyond
Aug 27, 2012 - Five ways to engineer content for success. Comments
Photographs: Social Media's Hot Content Marketing Asset
Aug 6, 2012 -
Seven tactics to make your photographs rock as social media content marketing.
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5 Free or Darn-Near Free Web Analytics Tools Besides Google
Jul 30, 2012 - With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Comments
Where Is the Future of Social Media Marketing? [Research]
Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments
3 Reasons Why Analytics Disappoints and How Not to Be Disappointed
Jul 16, 2012 - Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Comments
3 Must-Have Investments: Social Media, Content Marketing, and Mobile
Jul 9, 2012 - Fifteen social media, content marketing, and mobile budget considerations [with research]. Comments
5 Little Known Facts About Google Analytics (and Why They Matter)
Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments
Images: 5 Ways to Be Pinworthy
Jun 11, 2012 - Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Comments
Too Much Data Means Too Much Data
Jun 4, 2012 - Don't get distracted by what you might get, but focus on what you know you can have. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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