Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

singer1

3 Macro Insights Google Tools for Every Marketer’s Toolkit

Oct 22, 2013 - Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends and the customer Journey Tool and how they help marketers. Comments

Are Multi-Channel Analytics Vendors Failing the Market?

Mobile Clicks Analytics Oct 21, 2013 - Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Comments

Are You Sabotaging Business Data with Inaction?

c-335-snail Oct 14, 2013 - Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Comments

Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variations That'll Win

testing Oct 8, 2013 - You need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Comments

Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon

acad-1113 Oct 7, 2013 - Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy. Comments

Website Analytics for SEO: Introduction for Beginners

google-analytics-adwords-link Oct 4, 2013 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Comments

Google Just Upped the Digital Analytics Ante, Yet Again

largenewgooglelogofinalflat-a Sep 16, 2013 - A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Comments

3 Digital Practices Brands Need to Master Before It's Too Late

cmo-test Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

Ashton Kutcher and Digital Analytics

ashton-kutcher Aug 19, 2013 - What an actor/investor can teach us about our work and lives. Comments

Automate Dashboard Updates to Focus Your Time on Analysis

image-2-tableau Aug 6, 2013 - If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Comments

Mobile Measurement: Let's Clear the Air(waves)

mobile-measurement Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential. Comments

Creating Action From Analysis

action-analysis Jul 22, 2013 - A simple three-step framework for every analysis project. Comments

What to Consider When Choosing a Testing Platform

testing Jul 2, 2013 - Companies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing strategies right away. Here's how. Comments

The 4 Ps of Digital Analytics: Why They're in Sequence

four-ps Jul 1, 2013 - Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing success. Comments

Benchmarking Yourself to Fail

bad-email Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

Digital Analytics Is Not Surveillance

privacy-image Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

Ideas for Getting Started With Measurement Planning

analytics-planning Jun 10, 2013 - As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference. Comments

4 Ways Digital Analytics Is Changing Forever

digital-advertising Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

Back to Basics: How We Should Really Look at Data

sea-of-data May 27, 2013 - Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Comments

4 Marketing Buzzwords That Shouldn't Scare You

keywordsimage May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments

Using Web Analytics to Create What People Will Actually Care About

web-data May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

 

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...