Marketing News & Expert Advice
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Actionable Analysis
Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
3 Reasons to Go Beyond Last-Click Attribution
Apr 15, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments
Topics in Analytics:
4 Key Facts From Convergence Analytics Showtime at SES NY
Apr 8, 2013 -
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.
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Making Big Data Smart
Apr 1, 2013 -
For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns.
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Yogi Berra: 4 'Comments' on Mobile Marketing
Mar 25, 2013 -
What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?
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Why Loyalty Is a Killer Metric for Your Mobile App
Mar 18, 2013 -
While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy.
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5 Facts You Need to Know About Convergence Analytics
Mar 11, 2013 -
If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.
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Real Time Means Right Time
Feb 25, 2013 -
Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it."
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3 Technical Reports the Best Marketers Can't Live Without
Feb 18, 2013 -
A look at a few reports that marketing professional can use to take action immediately.
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Can We Predict Predictive?
Feb 11, 2013 -
Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?
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Update: Last Person With 'Privacy' Revealed
Jan 28, 2013 -
When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.
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What's Wrong With 'The Hobbit' (and Maybe Your Analytics)
Jan 14, 2013 -
What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.
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Top 3 Reasons Why You Need Tag Management Right Now
Dec 31, 2012 -
How marketers can gain much-needed control over their analytics destiny.
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7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]
Dec 24, 2012 -
To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize.
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The Dawn of Convergence Analytics
Dec 17, 2012 -
Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics, and competitive data.
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Defining Big Data
Dec 12, 2012 -
Will we finally be released from the constraints of not being able to access and analyze our data?
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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Dec 10, 2012 -
Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics.
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Mapping the Future: 3 Essential Terms You Must Redefine Today
Dec 3, 2012 -
We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior.
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Pinterest: 5 Tactics for This Visual Social Media Mecca
Nov 26, 2012 -
Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results.
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Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right
Nov 19, 2012 -
Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics.
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Universal Predictive Convergence Analytics
Nov 5, 2012 -
What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers.
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Twitter Goes Female (and What It Means for Your Social Media Marketing)
Oct 29, 2012 -
Seven actionable Twitter tactics you need now!
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November 4-7, 2013
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February 10-13, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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