Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

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How Waze Can Help Drive More Actionable Reporting

Mar 31, 2014 - A look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing ecosystem. Comments

4 Reasons to Make Analytics Education Your Top Priority in 2014

report-shutterstock-158460491 Mar 17, 2014 - A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succeed in the new marketing landscape. Comments

I Hate Analytics

analytics-shutterstock-139983946 Mar 10, 2014 - Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers need the numbers anyway. Comments

Grow Client Relationships by Focusing on Efficiency and Opportunity

marketing-shutterstock-164701844 Mar 3, 2014 - If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensurate of a partner and help our clients understand better. Comments

5 Useful, Creative Analytics Resources to Check Out

Google Analytics Feb 17, 2014 - A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small business analytics guide. Comments

Does Google Control Your Destiny?

Google logo on wall Feb 10, 2014 - Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking." Comments

The Devil Is in the Detail

Google Analytics Feb 6, 2014 - To ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Comments

Leveraging Usability Testing for Smarter A/B Testing

shutterstockux Jan 26, 2014 - Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Comments

Getting Started with Real-Time Analytics

Google Analytics Real Time Reporting Jan 22, 2014 - This emerging area of analytics is often misunderstood, but is infinitely actionable. Comments

VIDEO: Sparkline on 2014 Analytics Trends in APAC

analytics-framework Jan 16, 2014 - Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Comments

2014: The Year Marketing Automation Gets the Recognition It Deserves

shutterstock-144078886 Jan 13, 2014 - Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly. Comments

Your Digital Analytics Challenge for 2014

imd-analytics-report-nov2013 Jan 6, 2014 - This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Comments

The Only Story That Mattered in 2013

china-computer-spy Dec 24, 2013 - Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled. Comments

3 Questions to Ask Your New Digital Analytics Team Member

team Dec 23, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments

3 Google Universal Analytics Upgrade FAQs

google-analytics-universal-analytics Dec 9, 2013 - To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analytics upgrade process. Comments

3 Ways to Use Analytics to Improve Your Marketing While You Sleep

remarketing-1-google Nov 27, 2013 - Columnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work that only humans can do. Comments

Digital Analytics in an Age of Spying

An eye in close-up superimposted by a screen of random numbers Nov 18, 2013 - Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Comments

3 Reasons Data Pollution Is On the Rise and What You Can Do About It

pollution Nov 11, 2013 - Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marketers keep data clean. Comments

Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture

testinggame Oct 29, 2013 - A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Comments

3 Macro Insights Google Tools for Every Marketer’s Toolkit

singer1 Oct 22, 2013 - Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends and the customer Journey Tool and how they help marketers. Comments

Are Multi-Channel Analytics Vendors Failing the Market?

Mobile Clicks Analytics Oct 21, 2013 - Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Comments

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