Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

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Leveraging Usability Testing for Smarter A/B Testing

Jan 26, 2014 - Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Comments

Getting Started with Real-Time Analytics

Google Analytics Real Time Reporting Jan 22, 2014 - This emerging area of analytics is often misunderstood, but is infinitely actionable. Comments

VIDEO: Sparkline on 2014 Analytics Trends in APAC

analytics-framework Jan 16, 2014 - Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Comments

2014: The Year Marketing Automation Gets the Recognition It Deserves

shutterstock-144078886 Jan 13, 2014 - Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly. Comments

Your Digital Analytics Challenge for 2014

imd-analytics-report-nov2013 Jan 6, 2014 - This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Comments

The Only Story That Mattered in 2013

china-computer-spy Dec 24, 2013 - Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled. Comments

3 Questions to Ask Your New Digital Analytics Team Member

team Dec 23, 2013 - Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Comments

3 Google Universal Analytics Upgrade FAQs

google-analytics-universal-analytics Dec 9, 2013 - To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analytics upgrade process. Comments

3 Ways to Use Analytics to Improve Your Marketing While You Sleep

remarketing-1-google Nov 27, 2013 - Columnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work that only humans can do. Comments

Digital Analytics in an Age of Spying

An eye in close-up superimposted by a screen of random numbers Nov 18, 2013 - Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Comments

3 Reasons Data Pollution Is On the Rise and What You Can Do About It

pollution Nov 11, 2013 - Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marketers keep data clean. Comments

Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture

testinggame Oct 29, 2013 - A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Comments

3 Macro Insights Google Tools for Every Marketer’s Toolkit

singer1 Oct 22, 2013 - Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends and the customer Journey Tool and how they help marketers. Comments

Are Multi-Channel Analytics Vendors Failing the Market?

Mobile Clicks Analytics Oct 21, 2013 - Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Comments

Are You Sabotaging Business Data with Inaction?

c-335-snail Oct 14, 2013 - Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Comments

Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variations That'll Win

testing Oct 8, 2013 - You need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Comments

Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon

acad-1113 Oct 7, 2013 - Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy. Comments

Website Analytics for SEO: Introduction for Beginners

google-analytics-adwords-link Oct 4, 2013 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Comments

Google Just Upped the Digital Analytics Ante, Yet Again

largenewgooglelogofinalflat-a Sep 16, 2013 - A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Comments

3 Digital Practices Brands Need to Master Before It's Too Late

cmo-test Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

Ashton Kutcher and Digital Analytics

ashton-kutcher Aug 19, 2013 - What an actor/investor can teach us about our work and lives. Comments

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