Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

shut-down

Shut Down Your Website

Oct 22, 2012 - If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Comments

Content Marketing Drives Social Media and Sales - Are You Spending Enough?

counting-money Oct 15, 2012 - Five content marketing areas every organization needs to cover. Comments

Tag Management Hits the Big Time

largenewgooglelogofinalflat-a Oct 8, 2012 - Google announces its tag management tool. Comments

The Tracking Meme and Its Perils

don-t-track-me Sep 24, 2012 - Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved? Comments

Affiliate Marketing: What Marketers Need to Know From 4 Experts

Sep 17, 2012 - Affiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate marketing to your mix. Comments

Web Analytics Maturity: 3 Signs on the Road to Success

Sep 10, 2012 - Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs. Comments

The Tabloid Paradigm and Beyond

Aug 27, 2012 - Five ways to engineer content for success. Comments

Photographs: Social Media's Hot Content Marketing Asset

instagram-sinsanegrowth Aug 6, 2012 - Seven tactics to make your photographs rock as social media content marketing. Comments

5 Free or Darn-Near Free Web Analytics Tools Besides Google

Jul 30, 2012 - With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Comments

Where Is the Future of Social Media Marketing? [Research]

Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

Jul 16, 2012 - Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Comments

3 Must-Have Investments: Social Media, Content Marketing, and Mobile

Jul 9, 2012 - Fifteen social media, content marketing, and mobile budget considerations [with research]. Comments

5 Little Known Facts About Google Analytics (and Why They Matter)

Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments

Images: 5 Ways to Be Pinworthy

Jun 11, 2012 - Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Comments

Too Much Data Means Too Much Data

Jun 4, 2012 - Don't get distracted by what you might get, but focus on what you know you can have. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments

Facebook's Hidden Asset

May 14, 2012 - Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake. Comments

13 Content Marketing Steps

Apr 30, 2012 - How to ensure your content is developed, discovered, and distributed. Comments

Is Facebook Destroying Trust in Marketers?

Apr 23, 2012 - The future of data collection relies on broad public acceptance. Comments

Funnel Automation: Customer Conversion at Warp Speed

Apr 9, 2012 - Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent. Comments

ClickZ Academy e-Learning

Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

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