Marketing News & Expert Advice
|
|
|
Actionable Analysis
Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
Funnel Automation: Customer Conversion at Warp Speed
Apr 9, 2012 - Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent. Comments
Topics in Analytics:
SES NY 2012 Live Blog: Google Digital Marketing Evangelist
Mar 20, 2012 -
Google's Avinash Kaushik shares his experience of optimizing business in a digital age
Comments
Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]
Mar 19, 2012 - The three S's of content marketing: social media, search, and sales. Comments
Web Officially Dead: Sources
Mar 12, 2012 - How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Comments
Social Media Talk Is Cheap, but Where's the Sale? [Research]
Mar 5, 2012 - Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engaging with prospects and customers. Comments
The Insight Game and Its Perils
Feb 27, 2012 - One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Comments
4 Pillars of Content Marketing
Feb 20, 2012 - How to attract prospects to your offering, build a relationship with them, and persuade them to purchase. Comments
Missing Persons Alert: Analytics Superhuman
Feb 13, 2012 - Companies looking for the caped crusader of analytics are probably hoping in vain. Comments
Twitter: Not Just for Grown-Ups Any More [Research]
Feb 6, 2012 - Three reasons why teens are moving to Twitter. Comments
5 Essential Practices of the Data-Driven Organization
Jan 30, 2012 - An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics. Comments
Blowing It Big Time in Web Analytics
Jan 17, 2012 - The battle for who controls your company's web analytics heats up. Comments
7 Top Online Marketing Trends for 2012 [Data Included]
Jan 9, 2012 - How to get your marketing plans on the right track. Comments
It's 2012 - Why Are We Still Talking About Privacy?
Jan 3, 2012 - What are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state. Comments
10 Social Media 2011 Highlights (Data Included)
Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments
Analytics Bridge to Nowhere
Dec 19, 2011 - What happens when you've planned for day one but not day 150. Comments
Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!
Dec 12, 2011 - Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Comments
So Who Asked? - What Governments Officially Say About Web Analytics
Dec 5, 2011 - How governments stand in relation to the maturity of web analytics efforts. Comments
Facebook Tests Negative Feedback Feature For Pages
Dec 2, 2011 - Stat shows how many users respond negatively to a brand post. Comments
10 Reasons Blogs Are Your Social Media Hub [Charts]
Nov 28, 2011 - Stand out from the pack by developing a blog that's integrated into your organization's website. Comments
Should Analytics Be Bundled or Cobbled?
Nov 21, 2011 - Several solutions for a changing environment. Comments
Is Your Company Social Media Ready for a PR Crisis?
Nov 14, 2011 - Rick Perry's social media lesson for businesses. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
