Marketing News & Expert Advice
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Actionable Analysis
Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
Social Media to Marketers: Get Over Yourself!
May 29, 2012 - Five ways to break through. Comments
Topics in Analytics:
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments
Facebook's Hidden Asset
May 14, 2012 - Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake. Comments
13 Content Marketing Steps
Apr 30, 2012 - How to ensure your content is developed, discovered, and distributed. Comments
Is Facebook Destroying Trust in Marketers?
Apr 23, 2012 - The future of data collection relies on broad public acceptance. Comments
Funnel Automation: Customer Conversion at Warp Speed
Apr 9, 2012 - Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent. Comments
SES NY 2012 Live Blog: Google Digital Marketing Evangelist
Mar 20, 2012 -
Google's Avinash Kaushik shares his experience of optimizing business in a digital age
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Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]
Mar 19, 2012 - The three S's of content marketing: social media, search, and sales. Comments
Web Officially Dead: Sources
Mar 12, 2012 - How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Comments
Social Media Talk Is Cheap, but Where's the Sale? [Research]
Mar 5, 2012 - Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engaging with prospects and customers. Comments
The Insight Game and Its Perils
Feb 27, 2012 - One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Comments
4 Pillars of Content Marketing
Feb 20, 2012 - How to attract prospects to your offering, build a relationship with them, and persuade them to purchase. Comments
Missing Persons Alert: Analytics Superhuman
Feb 13, 2012 - Companies looking for the caped crusader of analytics are probably hoping in vain. Comments
Twitter: Not Just for Grown-Ups Any More [Research]
Feb 6, 2012 - Three reasons why teens are moving to Twitter. Comments
5 Essential Practices of the Data-Driven Organization
Jan 30, 2012 - An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics. Comments
Blowing It Big Time in Web Analytics
Jan 17, 2012 - The battle for who controls your company's web analytics heats up. Comments
7 Top Online Marketing Trends for 2012 [Data Included]
Jan 9, 2012 - How to get your marketing plans on the right track. Comments
It's 2012 - Why Are We Still Talking About Privacy?
Jan 3, 2012 - What are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state. Comments
10 Social Media 2011 Highlights (Data Included)
Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments
Analytics Bridge to Nowhere
Dec 19, 2011 - What happens when you've planned for day one but not day 150. Comments
Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!
Dec 12, 2011 - Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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May 20, 2013
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