Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

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Website Analytics for SEO: Introduction for Beginners

Oct 4, 2013 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Comments

Google Just Upped the Digital Analytics Ante, Yet Again

largenewgooglelogofinalflat-a Sep 16, 2013 - A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Comments

3 Digital Practices Brands Need to Master Before It's Too Late

cmo-test Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

Ashton Kutcher and Digital Analytics

ashton-kutcher Aug 19, 2013 - What an actor/investor can teach us about our work and lives. Comments

Automate Dashboard Updates to Focus Your Time on Analysis

image-2-tableau Aug 6, 2013 - If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Comments

Mobile Measurement: Let's Clear the Air(waves)

mobile-measurement Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential. Comments

Creating Action From Analysis

action-analysis Jul 22, 2013 - A simple three-step framework for every analysis project. Comments

What to Consider When Choosing a Testing Platform

testing Jul 2, 2013 - Companies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing strategies right away. Here's how. Comments

The 4 Ps of Digital Analytics: Why They're in Sequence

four-ps Jul 1, 2013 - Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing success. Comments

Benchmarking Yourself to Fail

bad-email Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

Digital Analytics Is Not Surveillance

privacy-image Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

Ideas for Getting Started With Measurement Planning

analytics-planning Jun 10, 2013 - As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference. Comments

4 Ways Digital Analytics Is Changing Forever

digital-advertising Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

Back to Basics: How We Should Really Look at Data

sea-of-data May 27, 2013 - Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Comments

4 Marketing Buzzwords That Shouldn't Scare You

keywordsimage May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments

Using Web Analytics to Create What People Will Actually Care About

web-data May 13, 2013 - A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Comments

When Bad Things Happen to Good Partnerships

team May 6, 2013 - How to keep your pro services organization from discord and debilitation. Comments

Mobile Isn't for B2B or B2C, It's for Everyone

mobile-research May 2, 2013 - Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertising strategies coming out ahead. Comments

5 Google Analytics Time- and Sanity-Savers

largenewgooglelogofinalflat-a Apr 29, 2013 - How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights. Comments

Hello, I Am Analytics. And That's Not

analytics-framework Apr 22, 2013 - It's time for some clarity about what we really mean when we talk about analytics. Comments

3 Reasons to Go Beyond Last-Click Attribution

multi-channel-funnels Apr 15, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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