Marketing News & Expert Advice
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Actionable Analysis
Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!
Twitter Goes Female (and What It Means for Your Social Media Marketing)
Oct 29, 2012 - Seven actionable Twitter tactics you need now! Comments
Topics in Analytics:
Shut Down Your Website
Oct 22, 2012 -
If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?
Comments
Content Marketing Drives Social Media and Sales - Are You Spending Enough?
Oct 15, 2012 -
Five content marketing areas every organization needs to cover.
Comments
Tag Management Hits the Big Time
Oct 8, 2012 -
Google announces its tag management tool.
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The Tracking Meme and Its Perils
Sep 24, 2012 -
Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved?
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Affiliate Marketing: What Marketers Need to Know From 4 Experts
Sep 17, 2012 - Affiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate marketing to your mix. Comments
Web Analytics Maturity: 3 Signs on the Road to Success
Sep 10, 2012 - Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs. Comments
The Tabloid Paradigm and Beyond
Aug 27, 2012 - Five ways to engineer content for success. Comments
Photographs: Social Media's Hot Content Marketing Asset
Aug 6, 2012 -
Seven tactics to make your photographs rock as social media content marketing.
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5 Free or Darn-Near Free Web Analytics Tools Besides Google
Jul 30, 2012 - With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Comments
Where Is the Future of Social Media Marketing? [Research]
Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments
3 Reasons Why Analytics Disappoints and How Not to Be Disappointed
Jul 16, 2012 - Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Comments
3 Must-Have Investments: Social Media, Content Marketing, and Mobile
Jul 9, 2012 - Fifteen social media, content marketing, and mobile budget considerations [with research]. Comments
5 Little Known Facts About Google Analytics (and Why They Matter)
Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments
Images: 5 Ways to Be Pinworthy
Jun 11, 2012 - Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Comments
Too Much Data Means Too Much Data
Jun 4, 2012 - Don't get distracted by what you might get, but focus on what you know you can have. Comments
Social Media to Marketers: Get Over Yourself!
May 29, 2012 - Five ways to break through. Comments
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments
Facebook's Hidden Asset
May 14, 2012 - Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake. Comments
13 Content Marketing Steps
Apr 30, 2012 - How to ensure your content is developed, discovered, and distributed. Comments
Is Facebook Destroying Trust in Marketers?
Apr 23, 2012 - The future of data collection relies on broad public acceptance. Comments
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