Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

Funnel Automation: Customer Conversion at Warp Speed

Apr 9, 2012 - Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent. Comments

SES NY 2012 Live Blog: Google Digital Marketing Evangelist

Entrepreneur and author Avinash Kaushik Mar 20, 2012 - Google's Avinash Kaushik shares his experience of optimizing business in a digital age Comments

Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]

Mar 19, 2012 - The three S's of content marketing: social media, search, and sales. Comments

Web Officially Dead: Sources

Mar 12, 2012 - How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Comments

Social Media Talk Is Cheap, but Where's the Sale? [Research]

Mar 5, 2012 - Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engaging with prospects and customers. Comments

The Insight Game and Its Perils

Feb 27, 2012 - One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Comments

4 Pillars of Content Marketing

Feb 20, 2012 - How to attract prospects to your offering, build a relationship with them, and persuade them to purchase. Comments

Missing Persons Alert: Analytics Superhuman

Feb 13, 2012 - Companies looking for the caped crusader of analytics are probably hoping in vain. Comments

Twitter: Not Just for Grown-Ups Any More [Research]

Feb 6, 2012 - Three reasons why teens are moving to Twitter. Comments

5 Essential Practices of the Data-Driven Organization

Jan 30, 2012 - An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics. Comments

Blowing It Big Time in Web Analytics

Jan 17, 2012 - The battle for who controls your company's web analytics heats up. Comments

7 Top Online Marketing Trends for 2012 [Data Included]

Jan 9, 2012 - How to get your marketing plans on the right track. Comments

It's 2012 - Why Are We Still Talking About Privacy?

Jan 3, 2012 - What are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state. Comments

10 Social Media 2011 Highlights (Data Included)

Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments

Analytics Bridge to Nowhere

Dec 19, 2011 - What happens when you've planned for day one but not day 150. Comments

Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!

Dec 12, 2011 - Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Comments

So Who Asked? - What Governments Officially Say About Web Analytics

Dec 5, 2011 - How governments stand in relation to the maturity of web analytics efforts. Comments

Facebook Tests Negative Feedback Feature For Pages

Dec 2, 2011 - Stat shows how many users respond negatively to a brand post. Comments

10 Reasons Blogs Are Your Social Media Hub [Charts]

Nov 28, 2011 - Stand out from the pack by developing a blog that's integrated into your organization's website. Comments

Should Analytics Be Bundled or Cobbled?

Nov 21, 2011 - Several solutions for a changing environment. Comments

Is Your Company Social Media Ready for a PR Crisis?

Nov 14, 2011 - Rick Perry's social media lesson for businesses. Comments

ClickZ Academy e-Learning

Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...