Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!


Media Optimizations Made Easy

Jul 21, 2014 - A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Comments

Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

trusted-brand Jul 11, 2014 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social proof in the marketing space? Comments

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

memorial candle Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

4 Resources for Getting More Out of Google Analytics

Google Analytics Jun 23, 2014 - Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

analytics-shutterstock-139983946 Jun 13, 2014 - Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus over time will provide increasing returns. Comments

Going Beyond the Implementation: 3 Steps for Optimizing Your Digital Analytics Installation

big-data-action May 26, 2014 - Report creation, education, and iteration can help you optimize and better your organization. Comments

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

big-data-screen May 20, 2014 - Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive email or giving a presentation. Comments

The Murky Waters of SEO

seo-analytics May 8, 2014 - SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. Comments

5 Tools to Analyze and Optimize Live Digital Campaigns

analytics-framework May 4, 2014 - There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Comments

3 Tips for a Smooth Universal Analytics Transition

Google Analytics Apr 28, 2014 - The transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Comments

3 Actionable Ways for PR Pros to Measure Better

pr-measurement Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table. Comments

Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

numbers-random Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you can coordinate closely with your analytics experts and your developers, you will then be in a position to know those numbers. Comments

How Waze Can Help Drive More Actionable Reporting

actionable-analysis-sign Mar 31, 2014 - A look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing ecosystem. Comments

4 Reasons to Make Analytics Education Your Top Priority in 2014

report-shutterstock-158460491 Mar 17, 2014 - A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succeed in the new marketing landscape. Comments

I Hate Analytics

analytics-shutterstock-139983946 Mar 10, 2014 - Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers need the numbers anyway. Comments

Grow Client Relationships by Focusing on Efficiency and Opportunity

marketing-shutterstock-164701844 Mar 3, 2014 - If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensurate of a partner and help our clients understand better. Comments

5 Useful, Creative Analytics Resources to Check Out

Google Analytics Feb 17, 2014 - A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small business analytics guide. Comments

Does Google Control Your Destiny?

Google logo on wall Feb 10, 2014 - Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking." Comments

The Devil Is in the Detail

Google Analytics Feb 6, 2014 - To ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Comments

Leveraging Usability Testing for Smarter A/B Testing

shutterstockux Jan 26, 2014 - Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Comments

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