Actionable Analysis

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

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5 Google Analytics Time- and Sanity-Savers

Apr 29, 2013 - How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights. Comments

Hello, I Am Analytics. And That's Not

analytics-framework Apr 22, 2013 - It's time for some clarity about what we really mean when we talk about analytics. Comments

3 Reasons to Go Beyond Last-Click Attribution

multi-channel-funnels Apr 15, 2013 - With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Comments

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

Making Big Data Smart

data-cloud Apr 1, 2013 - For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your campaigns. Comments

Yogi Berra: 4 'Comments' on Mobile Marketing

yogi-berra2 Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

Why Loyalty Is a Killer Metric for Your Mobile App

loyalty-metric Mar 18, 2013 - While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Comments

5 Facts You Need to Know About Convergence Analytics

convergence Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

Real Time Means Right Time

realtime Feb 25, 2013 - Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it." Comments

3 Technical Reports the Best Marketers Can't Live Without

reviews Feb 18, 2013 - A look at a few reports that marketing professional can use to take action immediately. Comments

Can We Predict Predictive?

future-predictions Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

Update: Last Person With 'Privacy' Revealed

privacy-image Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

gollum Jan 14, 2013 - What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Comments

Top 3 Reasons Why You Need Tag Management Right Now

your-tags Dec 31, 2012 - How marketers can gain much-needed control over their analytics destiny. Comments

7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

retailersfollowedonsocialmedia Dec 24, 2012 - To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize. Comments

The Dawn of Convergence Analytics

dawn-of-convergence-analytics Dec 17, 2012 - Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics, and competitive data. Comments

Defining Big Data

big-data Dec 12, 2012 - Will we finally be released from the constraints of not being able to access and analyze our data? Comments

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

2012-marketing-highlights Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments

Mapping the Future: 3 Essential Terms You Must Redefine Today

shutterstock-70014118 Dec 3, 2012 - We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Comments

Pinterest: 5 Tactics for This Visual Social Media Mecca

pinterest-alt Nov 26, 2012 - Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results. Comments

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right

ripe-lemon Nov 19, 2012 - Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Comments

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