Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?


The True Value of Social Listening

Oct 6, 2015 - Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer insights from diverse sources. Comments

How to Use Data to Find New Markets

global-markets Sep 30, 2015 - Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Comments

Using Social Listening for Integrated Insights

consumer-insight Sep 15, 2015 - Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Comments

The Role of the Modern Day Web Analyst

analyst Sep 1, 2015 - Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Comments

How to Make Data Sexy and Why Our Future Depends on It

sexy-data Aug 2, 2015 - Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Comments

The Future of Analytics Is Prescriptive, Not Predictive

china-big-data Jul 10, 2015 - The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What did/may happen?" Comments

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

super bowl Jul 1, 2015 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent research. Comments

China's Great Data Paradox

china-big-data Jun 30, 2015 - The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. Comments

4 Keys to Personalization in an Omnichannel World

content-personalization Jun 30, 2015 - How to achieve that one-to-one connection as your customers navigate across channels. Comments

How Can Competitive Intelligence Help Small Businesses?

women-in-tech3 Jun 30, 2015 - Competitive intelligence is a hot topic, but how are small businesses using this data to grow? Comments

12 Add-Ons When Setting Up Google Analytics

google-analytics-tag-manager Jun 25, 2015 - Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Comments

The Data Conundrum

the-data-conundrum-thumb Jun 18, 2015 - The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Comments

New Google AdWords Products and Partnerships Focus on App Attribution

Google AdWords Logo May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

A Brief Intro To CLV (And Why You Should Measure It)

happy-email-subscribers May 15, 2015 - Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales. Comments

Data and Analytics Make Way For "Customer-to-Business" Marketing

customerfirst-ibm-hanes-markandspencer May 14, 2015 - Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established likes and behaviors. Comments

What the Traditional Marketing Funnel Doesn’t Tell You!

Funnel May 6, 2015 - An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Comments

Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws

gavelandscales May 5, 2015 - An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what constitutes private information. Comments

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

foursquarelogo Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

Small Bets Deliver Big Wins in Optimizing the Customer Experience

Customer Apr 8, 2015 - New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. Comments

Netflix in Australia: Mobile Video and Snackable Content

netflix-mobile Apr 6, 2015 - Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, making it a key mobile player alongside Facebook and Google. Comments

Do Marketers Really Need Big Data? [#CZLNY]

big-data-screen Apr 2, 2015 - Speaking at ClickZ Live New York,'s vice president of data science said that big data is more important for physicists than marketers, and that the amount of data actually utilized by marketers could fit on a USB drive. Comments

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...