Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most. Comments

Evaluating Web Content in the Complex Sales Cycles of the B2B World

sales-cycle Aug 20, 2014 - Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and their different sales cycles. Comments

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

experiment Aug 18, 2014 - There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers. Comments

Advanced Analytics: Coming Soon to a Marketing Department Near You!

advanced-analytics Jul 30, 2014 - Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to optimize their marketing mix - and it's not as difficult as you might think! Comments

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

SEO in 2014 Jul 23, 2014 - When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important in determining your site's page relevancy. Comments

Celebrating Independence: It’s Time to Liberate Your Data

fireworks-independence Jul 2, 2014 - As the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, marketers will be able to use that data in ways that truly benefit their businesses. Comments

Utilizing BIME to Integrate and Visualize Web Analytics Data

bime-web-analytics-dashboard Jun 25, 2014 - A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Comments

The Case for Long Scrolling Pages

computer-mouse-hand Jun 5, 2014 - Long scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over time. Comments

On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

digital-marketing-data-silos-3 Jun 4, 2014 - The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data scattered across silos into one location. Comments

Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

microsoft-salesforce Jun 2, 2014 - The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal means for Microsoft’s future. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

Advertising and Media Agencies: The Future Is Now

adagencycover May 7, 2014 - Gone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on new forms of value in a complex, networked world. Comments

Yahoo Drops Support for Do Not Track

yahoocompany-2269-28217275 May 5, 2014 - Personalized content is good for you, apparently. Comments

Comparing Google Sitelinks With Google Analytics Data

Sitelinks Apr 30, 2014 - In an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Comments

What’s in a Tag?

tag-management1 Apr 9, 2014 - The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can unite tagged data in one place - automatically. Comments

To Gate or Not to Gate: Examining Why Marketers Gate White Papers Behind Lead Forms

gated-white-paper Apr 4, 2014 - There are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Comments

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

dixon-jones-majesticseo Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. Comments

Learning to Communicate: Marketing, IT, and Data Scientists

clickz-march-image Mar 12, 2014 - Data introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using data for evidence-based marketing decisions, rather than opinion-based decisions, which may, in some cases, be not much more than hunches. Comments

"The Others" Are Coming – Upcoming Trends in Browser Market Share

Browser address bar with mouse cursor Mar 5, 2014 - Here are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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