Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments
May 8, 2013 -
Is predictive analytics about to fundamentally change how we market?
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Apr 24, 2013 -
Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.
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Apr 17, 2013 -
The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms.
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Apr 10, 2013 -
A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics.
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Mar 20, 2013 -
Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets.
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Mar 13, 2013 -
What are some of the biggest challenges in realizing big data's full potential?
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Feb 20, 2013 -
Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction.
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Feb 13, 2013 -
By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service.
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Jan 24, 2013 -
Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders.
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Jan 23, 2013 -
The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data.
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Jan 17, 2013 -
Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry.
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Jan 9, 2013 -
The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices.
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Jan 2, 2013 -
Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do.
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Dec 26, 2012 -
It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible.
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Dec 19, 2012 -
Three predictions for the new year of social.
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Dec 5, 2012 -
A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them.
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Dec 4, 2012 -
A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released today from Radar Research and BlueKai.
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Nov 28, 2012 -
Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips.
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Nov 21, 2012 -
Support programmatic online media buying, minimize time-suckers, and embrace limitations.
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Nov 8, 2012 -
Discovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big Data is behind it.
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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