Marketing News & Expert Advice

Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

Rich Media and Social Media: A Match Made in Marketing Heaven

Dilip Venkatachari | Analyzing Customer Data

May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments

Topics in Analytics:

Pelin Thorogood | Analyzing Customer Data

Don't Just Predict the Future, Learn to Change It!

May 8, 2013 - Is predictive analytics about to fundamentally change how we market? Comments

Dilip Venkatachari | Analyzing Customer Data

Finding the ROI in Social Media: No Silver Bullet

Apr 24, 2013 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

Dilip Venkatachari | Analyzing Customer Data

Inside the Real-Time Marketing 'War Room'

Apr 17, 2013 - The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms. Comments

Pelin Thorogood | Analyzing Customer Data

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments

Dilip Venkatachari | Analyzing Customer Data

Getting Ready for Real Time

Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Pelin Thorogood | Analyzing Customer Data

Navigating the Challenging Path From Big Data to Big Impact

Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Dilip Venkatachari | Analyzing Customer Data

Engaging Millennials on Facebook

Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Tim Nichols | Analyzing Customer Data

Internet Advertising Strategies for 2013

Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

Thom Craver | Analyzing Customer Data

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders. Comments

Dilip Venkatachari | Analyzing Customer Data

Social Media Can Sell Soap to Audiences Who Really Love Soap

Jan 23, 2013 - The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Comments

Mary Lisbeth D'Amico | Analyzing Customer Data

ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution

Jan 17, 2013 - Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry. Comments

John D'Arcy | Analyzing Customer Data

How Little Old Google Competes With the Big Dogs in Analytics

Jan 9, 2013 - The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices. Comments

Tim Nichols | Analyzing Customer Data

Suggestions for the Online Advertising Industry in 2013

Jan 2, 2013 - Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do. Comments

Tim Nichols | Analyzing Customer Data

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

Dec 26, 2012 - It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible. Comments

Dilip Venkatachari | Analyzing Customer Data

What's Next for Social Marketing? Looking Ahead to 2013

Dec 19, 2012 - Three predictions for the new year of social. Comments

Tim Nichols | Analyzing Customer Data

Overcoming the Challenges That Digital Media Businesses Face

Dec 5, 2012 - A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Comments

Susan Kuchinskas | Analyzing Customer Data

40% of Brands Using DMPs But Emphasize Internal Data

Dec 4, 2012 - A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released today from Radar Research and BlueKai. Comments

Dilip Venkatachari | Analyzing Customer Data

COMMENTS

UPCOMING EVENTS

SES Shanghai

May 29-30, 2013

SES Toronto

June 12-14, 2013

SES San Francisco

September 10-14, 2013

SES Hong Kong

September 16-18, 2013

SES Chicago

November 4-7, 2013

WEBINARS

Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013

1:00pm ET / 10:00am PT

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
Six Things You Need To Know About Real-Time Advertising
Quantcast
May 20, 2013

Jobs

ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...