Marketing News & Expert Advice
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Analyzing Customer Data
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
The Marriage Between Customer Data, Media Planning, and Media Buying
Ask questions, conduct research, and critically analyze the answers you're given.
Facebook's IPO: Asking the Right Questions
On Wall Street, each Facebook customer is worth $6.25. On Madison Avenue, that number is very different.
4 Learnings From Monday Blues and Customer Satisfaction
Sometimes it's fun to dig into data to find trends that wow people.
Is Behavioral Targeting the Best for Customers?
You owe it to your client to know how behavioral targeting will affect cost structure, goal metrics, interaction with potential customers, and the health of the brand.
What Is 'Big Data'?
Is it the latest in a series of technology fads or does it hold great potential for analytics?
Google, Adobe Update Analytics Offerings
Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities.
French Data Protection Regulator Queries Google
Data privacy authorities submit 69 questions to search giant.
Grow Your Revenue Faster: How to Efficiently Engage More Buyers
Five steps to maximizing revenue growth today.
WPP Rolls ZAAZ Into Possible Worldwide
ZAAZ founder Shane Atchison named Possible's CEO.
Google Rolls Out Privacy Changes Despite Protests
Firm attempts to reassure users that privacy controls remain unchanged.
Facebook Page Insights Goes Real-Time
Company addresses concerns about long lag times for engagement data.
Build Engaging Dynamic Ads Using Available Customer Data
A look at one tool designed to make online advertising simpler and easier.
Ad Industry Joins FTC, White House in Do Not Track for Browsers
The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system.
Microsoft Accuses Google of More Browser Privacy Foul Play
Google hits back, claiming Microsoft's browser privacy system is flawed
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