Marketing News & Expert Advice
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Analyzing Customer Data
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
Personas: The Magic Behind the Mirror
Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments
Topics in Analytics:
Will Twittervision Transform US TV Advertising?
Oct 1, 2013 -
Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings.
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11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Sep 19, 2013 -
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
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No Death Knell for Newspapers
Aug 28, 2013 -
Analytics drive transformation in media companies.
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Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
Aug 26, 2013 -
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
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New Google Analytics Attribution Tool Increases Conversion by 23%
Aug 23, 2013 -
Armed with the right data, how far can you grow your ROI?
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Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
Aug 21, 2013 -
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
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Twitter Strings Datalogix to Offline Sales
Aug 13, 2013 -
To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands.
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The New Evolution of Direct Response Is Social
Aug 7, 2013 -
Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions.
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Who Cares About Real-Time Data Anyway?
Jul 31, 2013 -
Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe.
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Programmatic Media Buying Makes People More Important Than Ever
Jul 25, 2013 -
An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines.
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Visitor Scoring With Custom Dimensions in Universal Analytics
Jul 24, 2013 -
A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher value to their sales team and their company.
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It's Not Either/or: TV and Social Advertising Complement Each Other
Jul 17, 2013 -
Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter.
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Metrics That Matter: A New Framework to Reveal Truly Actionable Insights
Jul 3, 2013 -
A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact on that elusive marketing ROI.
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The Subscription Economy
Jun 28, 2013 - Comments
Going From Big Data to Beautiful Data
Jun 26, 2013 -
There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with.
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Understanding Digital Customer Engagement on a Physical Level
Jun 26, 2013 -
How we can measure physical interaction to better understand customer attention.
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Embracing the Reality of Multi-Touch Attribution
Jun 25, 2013 -
It's no longer a concept or technology that is only for those with deep pockets. Consider this approach.
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Learn How to CTRL+ALT+DELETE Your Digital Marketing
Jun 19, 2013 -
Reboot your marketing plan by learning how to apply these three steps.
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Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore
Jun 19, 2013 -
The first phase of its analytics hub is scheduled to complete by July.
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Social TV and the Network Approach
Jun 12, 2013 -
The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ.
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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