Home › Analytics › Analyzing Customer Data

Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

realtime

Getting Ready for Real Time

Dilip Venkatachari  |  Analyzing Customer Data

Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Topics in Analytics:

Pelin Thorogood  |  Analyzing Customer Data

Navigating the Challenging Path From Big Data to Big Impact

monty Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Dilip Venkatachari  |  Analyzing Customer Data

Engaging Millennials on Facebook

facebook-like Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Tim Nichols   |  Analyzing Customer Data

Internet Advertising Strategies for 2013

growth-of-2013 Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

Thom Craver  |  Analyzing Customer Data

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

google-transparency-u Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Social Media Can Sell Soap to Audiences Who Really Love Soap

soapbar Jan 23, 2013 - The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Comments

Mary Lisbeth D'Amico  |  Analyzing Customer Data

ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution

analytics-under-scrutiny Jan 17, 2013 - Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry. Comments

John D'Arcy  |  Analyzing Customer Data

How Little Old Google Competes With the Big Dogs in Analytics

shutterstock-110666672 Jan 9, 2013 - The recent announcements made about Google's free analytics tool mean that you will now be able to track your customers' behavior using multiple devices. Comments

Tim Nichols   |  Analyzing Customer Data

Suggestions for the Online Advertising Industry in 2013

online-advertising Jan 2, 2013 - Online advertising is a fast-moving, ever-changing industry and sometimes we are moving a little too fast to stop and reflect on why we think what we think and why we do what we do. Comments

Tim Nichols   |  Analyzing Customer Data

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

customers Dec 26, 2012 - It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible. Comments

Dilip Venkatachari  |  Analyzing Customer Data

What's Next for Social Marketing? Looking Ahead to 2013

future-predictions Dec 19, 2012 - Three predictions for the new year of social. Comments

Tim Nichols   |  Analyzing Customer Data

Overcoming the Challenges That Digital Media Businesses Face

business-chess Dec 5, 2012 - A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Comments

Susan Kuchinskas  |  Analyzing Customer Data

40% of Brands Using DMPs But Emphasize Internal Data

bluekai-1 Dec 4, 2012 - A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ones. An additional 30 percent said they would implement a DMP in 2013, according to a report released today from Radar Research and BlueKai. Comments

Dilip Venkatachari  |  Analyzing Customer Data

3 Lessons Learned From Election 2012

politics-mobile-icon Nov 28, 2012 - Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Comments

Tim Nichols   |  Analyzing Customer Data

3 Ways to Achieve a Healthy Work/Life Balance as an Online Digital Media Buyer

work-life-balance Nov 21, 2012 - Support programmatic online media buying, minimize time-suckers, and embrace limitations. Comments

Mary Lisbeth D'Amico  |  Analyzing Customer Data

Ad:Tech - Big Data Drives Business for 1-800 Flowers and Discovery Digital

Big data illustration from 8 September 2011 Computing Nov 8, 2012 - Discovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big Data is behind it. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Finding the ROI in Social Media: No Silver Bullet

silver-bullet Oct 31, 2012 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

Tim Nichols   |  Analyzing Customer Data

Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

cpc Oct 24, 2012 - The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Comments

Michael Shashoua  |  Analyzing Customer Data

Big Data Will Transform Financial Industry, Warns TomorrowToday

Big data illustration from 8 September 2011 Computing Oct 23, 2012 - The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business Comments

John D'Arcy  |  Analyzing Customer Data

Daredevils of Data

space-jump Oct 17, 2012 - If you are an analyst and want to feel like you are pushing boundaries, what's the sort of company you would want to be working for? Comments

Graeme Burton  |  Analyzing Customer Data

‘You Have NO Privacy. Get Over It’

eye-spy-snoop-numbers Oct 16, 2012 - When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever. Comments

‹ Previous
ClickZ Academy e-Learning

Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

More newsletter options

MOST READ

  1. 15 Types of Email Marketing Tests You Should Be Doing
  2. 5 Mistakes Killing Your Marketing
  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
  4. What Marketers Expect From Facebook's 'New Home on Android'
  5. Gigya and Janrain Partner With Google+ for Social Sign-In

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy