Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

cemcrm

CEM vs CRM: Which Platform Is Better?

Feb 24, 2014 - Explaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Comments

Email Campaigns: Why Big Data and Understanding Your Customer Matter Most

mobile-email Feb 21, 2014 - Email is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft more personal messaging, letting your audience feel like you're talking with them, not at them. Comments

Big Data and Small Data: Where the Twain Meets

Data Analysis Feb 12, 2014 - It's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at which it accumulates. Comments

Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards

annotation Feb 5, 2014 - A review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Comments

Adobe Marketing Cloud Integrates Campaign and Experience Manager

adobe-marketing-cloud Jan 15, 2014 - Adobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Comments

Will This Be the Year of Data Analytics in the Marketing Department?

Big data artwork Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

What is Digital Engagement?

customerdata Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

Tag Management Q&A with Tealium's Ali Behnam

tim-nichols-ali-behnam Jan 9, 2014 - Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Comments

10 Web Analytics Trends for 2014

analytics-framework Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months. Comments

Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

2013-12-17-1315 Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics

leftronic-1-screenresolution Dec 11, 2013 - For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting with one or more Google Analytics accounts and presenting meaningful, actionable GA data, Comments

SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

tim-nichols-dec-image Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women. Comments

Measurement Without Experimentation is Vanity - How To Do Big Data Better

bigdata Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-quantifying what they already know. Comments

Google Analytics Unified Segments: 5 Simple Steps to Get You Started

segmentation Nov 20, 2013 - This feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how. Comments

The Data Artist Balances the Art and Science of Marketing

ptdatascienceart-clickz Nov 20, 2013 - There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive analytics" on the same tired data and another to use the data for insights that actively drive more revenue and higher profitability. Comments

Referring Links: An Untapped Treasure Trove of Visitor Intent Data

editorial-links Nov 13, 2013 - Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which help visitors more easily accomplish their goals. Comments

Ad:techNY - Brand Advocates Deserve More TLC

Awesome Nov 8, 2013 - Companies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a new study says. Comments

Mobile Making Thanksgiving Prime Holiday Shopping Day

usonlinesalesprediction Nov 7, 2013 - Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cyber Monday, according to a new report from Adobe Analytics. Comments

How Media Companies are Learning from Social Conversation for 'Always-On' Engagement

shari-cleary-interview-clickz-3 Oct 23, 2013 - Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event in New York City. Comments

Does the Future of Targeted Marketing Require Progressive Personalization?

easy-targeting Oct 16, 2013 - The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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