First-party data isn’t enough, here is why

Digital Marketing First-party data isn’t enough, here is why

4y Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

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Three factors to consider when choosing a CFM platform

Marketing Technology Three factors to consider when choosing a CFM platform

4y Andrew Park

Three factors to consider when choosing a CFM plat...

Andrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...

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The shape of future data privacy regulation is immaterial

Data-Driven Marketing The shape of future data privacy regulation is immaterial

4y Catherine Ballantyne

The shape of future data privacy regulation is imm...

Catherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...

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New browser policies shift the value to offline data

Marketing New browser policies shift the value to offline data

4y Chris Morse

New browser policies shift the value to offline da...

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...

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Get innovation back on track: Why your company should build a “concept car”

Strategies Get innovation back on track: Why your company should build a “concept car”

4y Kevin Mann

Get innovation back on track: Why your company sho...

Kevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their compani...

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The role of marketers in a post-COVID-19 world

Insights The role of marketers in a post-COVID-19 world

4y Jacqueline Dooley

The role of marketers in a post-COVID-19 world

Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...

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How COVID-19 is affecting notifications and ads in newsletters

Email Marketing How COVID-19 is affecting notifications and ads in newsletters

4y Barry Levine

How COVID-19 is affecting notifications and ads in...

We analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...

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3 ways to build personalized connections between a customer and brands

Analytics 3 ways to build personalized connections between a customer and brands

4y Mary Hennen

3 ways to build personalized connections between a...

FullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...

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New data visualizations show how consumers are now consuming media

Analyzing Customer Data New data visualizations show how consumers are now consuming media

4y Barry Levine

New data visualizations show how consumers are now...

This visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social iso...

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Unruly’s survey reveals consumer behavior in the COVID-19 age

Analytics Unruly’s survey reveals consumer behavior in the COVID-19 age

4y Barry Levine

Unruly’s survey reveals consumer behavior in the C...

Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....

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Opportunities are coming as third-party cookies are phased out

Marketing Opportunities are coming as third-party cookies are phased out

4y Ken Nelson & Alex Kelleher

Opportunities are coming as third-party cookies ar...

Deloitte Digital's Ken Nelson & Alex Kelleher discuss how brands will need to redesign their data collection processes to address the end of third-par...

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Social Listening: New report uncovers missed opportunities for PR professionals

Analytics Social Listening: New report uncovers missed opportunities for PR professionals

4y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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Q&A with Segment: Successfully navigating the CCPA

Insights Q&A with Segment: Successfully navigating the CCPA

4y Charlie Braithwaite

Q&A with Segment: Successfully navigating the CCPA

Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...

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Spending on customer experience increases as its impact is more widely recognized

Analytics Spending on customer experience increases as its impact is more widely recognized

4y Barry Levine

Spending on customer experience increases as its i...

Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...

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How retailers struggle between data privacy and personalization

Analytics How retailers struggle between data privacy and personalization

4y Barry Levine

How retailers struggle between data privacy and pe...

New report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...

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Retailers leverage customer data to drive personalized experiences

Marketing Technology Retailers leverage customer data to drive personalized experiences

4y Barry Levine

Retailers leverage customer data to drive personal...

Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...

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Top six reasons marketers struggle to deliver personalized consumer experiences

Analyzing Customer Data Top six reasons marketers struggle to deliver personalized consumer experiences

4y Devon DeBlasio

Top six reasons marketers struggle to deliver pers...

Marketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...

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Why marketers must have lazer focus on first-party data

Analyzing Customer Data Why marketers must have lazer focus on first-party data

4y Ian Dailey

Why marketers must have lazer focus on first-party...

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

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Three ways to use predictive analytics to grow your business

Predictive analytics Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Tealium report: Consumers trust brands with their data, but with conditions

Analyzing Customer Data Tealium report: Consumers trust brands with their data, but with conditions

4y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Delivering consistently relevant experiences at scale

Analyzing Customer Data Delivering consistently relevant experiences at scale

6y Lars Fiedler, VP, Periscope By McKinsey

Delivering consistently relevant experiences at sc...

As we hear more and more about digital personalization, the gap between what the consumer wants and what they receive is becoming magnified. In the U....

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Analysis of Mary Meeker’s internet trends report 2018 - part 1

Strategy & Leadership Analysis of Mary Meeker’s internet trends report 2018 - part 1

6y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...

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6 ways to increase your conversion rate using behavioral data

6 ways to increase your conversion rate using behavioral data

6y Mike O'Brien

6 ways to increase your conversion rate using beha...

SessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...

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Why banks are becoming customer-centric organizations

Why banks are becoming customer-centric organizations

6y Al Roberts

Why banks are becoming customer-centric organizati...

Increasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if ...

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How to achieve true omnichannel relevance

How to achieve true omnichannel relevance

6y Clark Boyd

How to achieve true omnichannel relevance

As digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience acr...

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How to use behavioral data to enhance your website's conversion rate

How to use behavioral data to enhance your website's conversion rate

6y Chris Camps

How to use behavioral data to enhance your website...

Modern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...

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Big data in the travel industry: How can travel companies do more to collect and use customer data?

Big data in the travel industry: How can travel companies do more to collect and use customer data?

7y Clark Boyd

Big data in the travel industry: How can travel co...

Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...

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