Home › Analytics › Analyzing Customer Data

Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

customers

Drafting Campaigns in an Issue-Dense Industry

Tim Nichols   |  Analyzing Customer Data

Oct 10, 2012 - An interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in today's market. Comments

Topics in Analytics:

John D'Arcy  |  Analyzing Customer Data

Analytics Bingo

bingo-cards Oct 9, 2012 - If you love data then you're going to need to keep learning more tools so that you don't get left behind. Comments

Kate Kaye  |  Data-Driven Marketing

Don't Silo Data, Says Acxiom CMO [Video]

acxiom-suther Oct 8, 2012 - Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Comments

Susan Kuchinskas  |  Display Advertising

USA Today to Use ComScore Viewability Metrics

measuringtape Oct 5, 2012 - USA Today is an early adopter among big site publishers of the viewable impressions metric. Comments

Kate Kaye  |  Data-Driven Marketing

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

acxiom-data Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments

Mary Lisbeth D'Amico  |  Social Media

Tumblr Woos Brands With Analytics Showing How Content Spreads

tumblr-reeses-puffs Oct 4, 2012 - Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Heavy Mettle: Social Data Carries Its Weight in Gold

gold-coins Oct 3, 2012 - The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Comments

Susan Kuchinskas  |  Data-Driven Marketing

Big Data Drives Ad-Supported Internet Job Growth

database Oct 1, 2012 - The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Comments

Tim Nichols   |  Analyzing Customer Data

Is Data-Focused Media Buying Here to Stay?

strategybox Sep 26, 2012 - An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Comments

Kate Kaye  |  Data-Driven Marketing

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

Tim Nichols   |  Analyzing Customer Data

Is There Platform Fatigue in the Ad Tech Ecosystem?

Sep 12, 2012 - How are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-founder of ad technology integration company AdStaq. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Using Data Intelligence to Drive Social Commerce

Sep 5, 2012 - Social offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for marketers to interpret and extract value. Comments

Tim Nichols   |  Analyzing Customer Data

How Click Fraud Is Like a Cockroach

cockroach Aug 29, 2012 - Following these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping discover and minimize click fraud. Comments

John D'Arcy  |  Analyzing Customer Data

Olympics Comedown

usainbolt Aug 23, 2012 - Some great data analysis ideas we can take away from the London Olympics. Comments

Dilip Venkatachari  |  Analyzing Customer Data

The Social Integration Is On (and Intelligence Follows)

Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments

John D'Arcy  |  Analyzing Customer Data

The Data Olympics

Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments

Tim Nichols   |  Analyzing Customer Data

Are Digital Marketers Drowning in Data?

Jul 18, 2012 - A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Comments

John D'Arcy  |  Analyzing Customer Data

Marketing Lessons From Queen Elizabeth II's 60-Year Reign

Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments

Daniel Mickens  |  Data-Driven Marketing

Data Collection Up 400% Since 2011

krux-data-collection Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments

Tim Nichols   |  Analyzing Customer Data

Forget Do Not Track, I Want Targeted Ads and So Do You

Jun 20, 2012 - Consumers want ads that speak to them, and that are of interest, relevant, and useful to them. Comments

Matt Kapko  |  Social Media

Facebook Data on Kids Could Help Target Ads to Parents

facebookicon Jun 13, 2012 - Marketers weigh in on how Facebook could monetize a new pool of young users. Comments

‹ Previous
ClickZ Academy e-Learning

Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

More newsletter options

MOST READ

  1. 15 Types of Email Marketing Tests You Should Be Doing
  2. 5 Mistakes Killing Your Marketing
  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!
  4. What Marketers Expect From Facebook's 'New Home on Android'
  5. Gigya and Janrain Partner With Google+ for Social Sign-In

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy