Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

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Facebook Gives Marketers More Audience Insights

May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

Advertising and Media Agencies: The Future Is Now

adagencycover May 7, 2014 - Gone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on new forms of value in a complex, networked world. Comments

Yahoo Drops Support for Do Not Track

yahoocompany-2269-28217275 May 5, 2014 - Personalized content is good for you, apparently. Comments

Comparing Google Sitelinks With Google Analytics Data

Sitelinks Apr 30, 2014 - In an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Comments

What’s in a Tag?

tag-management1 Apr 9, 2014 - The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can unite tagged data in one place - automatically. Comments

To Gate or Not to Gate: Examining Why Marketers Gate White Papers Behind Lead Forms

gated-white-paper Apr 4, 2014 - There are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Comments

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

dixon-jones-majesticseo Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. Comments

Learning to Communicate: Marketing, IT, and Data Scientists

clickz-march-image Mar 12, 2014 - Data introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using data for evidence-based marketing decisions, rather than opinion-based decisions, which may, in some cases, be not much more than hunches. Comments

"The Others" Are Coming – Upcoming Trends in Browser Market Share

Browser address bar with mouse cursor Mar 5, 2014 - Here are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Comments

CEM vs CRM: Which Platform Is Better?

cemcrm Feb 24, 2014 - Explaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Comments

Email Campaigns: Why Big Data and Understanding Your Customer Matter Most

mobile-email Feb 21, 2014 - Email is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft more personal messaging, letting your audience feel like you're talking with them, not at them. Comments

Big Data and Small Data: Where the Twain Meets

Data Analysis Feb 12, 2014 - It's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at which it accumulates. Comments

Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards

annotation Feb 5, 2014 - A review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Comments

Adobe Marketing Cloud Integrates Campaign and Experience Manager

adobe-marketing-cloud Jan 15, 2014 - Adobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Comments

Will This Be the Year of Data Analytics in the Marketing Department?

Big data artwork Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

What is Digital Engagement?

customerdata Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

Tag Management Q&A with Tealium's Ali Behnam

tim-nichols-ali-behnam Jan 9, 2014 - Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Comments

10 Web Analytics Trends for 2014

analytics-framework Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months. Comments

Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

2013-12-17-1315 Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics

leftronic-1-screenresolution Dec 11, 2013 - For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting with one or more Google Analytics accounts and presenting meaningful, actionable GA data, Comments

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