Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
Oct 10, 2012 - An interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in today's market. Comments
Oct 9, 2012 -
If you love data then you're going to need to keep learning more tools so that you don't get left behind.
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Oct 8, 2012 -
Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.
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Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
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Oct 5, 2012 -
As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week.
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Oct 4, 2012 -
Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr.
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Oct 3, 2012 -
The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior.
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Oct 1, 2012 -
The number of Internet ad economy-related workers has doubled since 2007 to 5.1 million.
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Sep 26, 2012 -
An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying.
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Sep 25, 2012 -
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
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Sep 12, 2012 - How are marketers dealing with the sheer amount of available data and options there are in the ad technology marketplace? We ask James Curran, co-founder of ad technology integration company AdStaq. Comments
Sep 5, 2012 - Social offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for marketers to interpret and extract value. Comments
Aug 29, 2012 -
Following these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping discover and minimize click fraud.
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Aug 23, 2012 -
Some great data analysis ideas we can take away from the London Olympics.
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Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments
Jul 25, 2012 - What uses of data will athletes, broadcasters, and sponsors come up with during the London Olympics? Comments
Jul 18, 2012 - A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Comments
Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments
Jun 21, 2012 -
Krux found data collection per page rose from 10 to 50 events year-over-year.
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Jun 20, 2012 - Consumers want ads that speak to them, and that are of interest, relevant, and useful to them. Comments
Jun 13, 2012 -
Marketers weigh in on how Facebook could monetize a new pool of young users.
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Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
May 29-30, 2013
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