Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
May 30, 2012 - If you are an analyst don't forget the three P's: power user, privacy, and predictive. Comments
May 23, 2012 - Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers. Comments
May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments
Apr 25, 2012 - Ask questions, conduct research, and critically analyze the answers you're given. Comments
Apr 17, 2012 - On Wall Street, each Facebook customer is worth $6.25. On Madison Avenue, that number is very different. Comments
Apr 4, 2012 - Sometimes it's fun to dig into data to find trends that wow people. Comments
Mar 28, 2012 - You owe it to your client to know how behavioral targeting will affect cost structure, goal metrics, interaction with potential customers, and the health of the brand. Comments
Mar 21, 2012 - Is it the latest in a series of technology fads or does it hold great potential for analytics? Comments
Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments
Mar 20, 2012 -
Data privacy authorities submit 69 questions to search giant.
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Mar 14, 2012 - Five steps to maximizing revenue growth today. Comments
Mar 7, 2012 - ZAAZ founder Shane Atchison named Possible's CEO. Comments
Mar 1, 2012 -
Firm attempts to reassure users that privacy controls remain unchanged.
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Feb 29, 2012 - Company addresses concerns about long lag times for engagement data. Comments
Feb 29, 2012 - A look at one tool designed to make online advertising simpler and easier. Comments
Feb 23, 2012 - The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Comments
Feb 21, 2012 -
Google hits back, claiming Microsoft's browser privacy system is flawed
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Feb 14, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments
Feb 8, 2012 - Plus, tips to enhance on-site search experiences for visitors. Comments
Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments
Jan 25, 2012 - Sixty privacy policies associated with various Google products will be boiled down to one. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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