Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

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Personas: The Magic Behind the Mirror

Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments

Will Twittervision Transform US TV Advertising?

twitter-tv1 Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments

11 Tips for Preparing Enhanced Site Tracking During a Website Redesign

Website Quality Sep 19, 2013 - Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Comments

No Death Knell for Newspapers

extra-extra2 Aug 28, 2013 - Analytics drive transformation in media companies. Comments

Remarketing With Google Analytics: 5 Simple Recipes to Get You Started

remarketing Aug 26, 2013 - We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates. Comments

New Google Analytics Attribution Tool Increases Conversion by 23%

largenewgooglelogofinalflat-a Aug 23, 2013 - Armed with the right data, how far can you grow your ROI? Comments

Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager

heatmapnew Aug 21, 2013 - With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites. Comments

Twitter Strings Datalogix to Offline Sales

Twitter Money Aug 13, 2013 - To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Comments

The New Evolution of Direct Response Is Social

leverage-social-networking Aug 7, 2013 - Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Comments

Who Cares About Real-Time Data Anyway?

realtime Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments

Programmatic Media Buying Makes People More Important Than Ever

myles-younger-cannedbanners Jul 25, 2013 - An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines. Comments

Visitor Scoring With Custom Dimensions in Universal Analytics

cmo-test Jul 24, 2013 - A marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher value to their sales team and their company. Comments

It's Not Either/or: TV and Social Advertising Complement Each Other

static-tv Jul 17, 2013 - Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter. Comments

Metrics That Matter: A New Framework to Reveal Truly Actionable Insights

cmo-test Jul 3, 2013 - A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact on that elusive marketing ROI. Comments

Going From Big Data to Beautiful Data

bigdatafeatured Jun 26, 2013 - There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Comments

Understanding Digital Customer Engagement on a Physical Level

customers Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

Embracing the Reality of Multi-Touch Attribution

lastclickfeatured Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments

Learn How to CTRL+ALT+DELETE Your Digital Marketing

reboot Jun 19, 2013 - Reboot your marketing plan by learning how to apply these three steps. Comments

Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore

lenovo Jun 19, 2013 - The first phase of its analytics hub is scheduled to complete by July. Comments

Social TV and the Network Approach

tv-everywhere Jun 12, 2013 - The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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