Marketing News & Expert Advice

Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

Marketing Lessons From Queen Elizabeth II's 60-Year Reign

John D'Arcy | Analyzing Customer Data

Jun 28, 2012 - How a great voice-of-the-customer program drives the queen's strategy, communications, and branding. Comments

Topics in Analytics:

Daniel Mickens | Data-Driven Marketing

Data Collection Up 400% Since 2011

Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments

Tim Nichols | Analyzing Customer Data

Forget Do Not Track, I Want Targeted Ads and So Do You

Jun 20, 2012 - Consumers want ads that speak to them, and that are of interest, relevant, and useful to them. Comments

Matt Kapko | Social Media

Facebook Data on Kids Could Help Target Ads to Parents

Jun 13, 2012 - Marketers weigh in on how Facebook could monetize a new pool of young users. Comments

John D'Arcy | Analyzing Customer Data

Are You a Web Technologist or a Web Analyst?

May 30, 2012 - If you are an analyst don't forget the three P's: power user, privacy, and predictive. Comments

Tim Nichols | Analyzing Customer Data

3 Ways to Know When You Are Data Obese

May 23, 2012 - Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers. Comments

John D'Arcy | Analyzing Customer Data

Dashboards, Infographics, and Visualizations - Best Practices

May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments

Tim Nichols | Analyzing Customer Data

The Marriage Between Customer Data, Media Planning, and Media Buying

Apr 25, 2012 - Ask questions, conduct research, and critically analyze the answers you're given. Comments

Dilip Venkatachari | Analyzing Customer Data

Facebook's IPO: Asking the Right Questions

Apr 17, 2012 - On Wall Street, each Facebook customer is worth $6.25. On Madison Avenue, that number is very different. Comments

John D'Arcy | Analyzing Customer Data

4 Learnings From Monday Blues and Customer Satisfaction

Apr 4, 2012 - Sometimes it's fun to dig into data to find trends that wow people. Comments

Tim Nichols | Analyzing Customer Data

Is Behavioral Targeting the Best for Customers?

Mar 28, 2012 - You owe it to your client to know how behavioral targeting will affect cost structure, goal metrics, interaction with potential customers, and the health of the brand. Comments

John D'Arcy | Analyzing Customer Data

What Is 'Big Data'?

Mar 21, 2012 - Is it the latest in a series of technology fads or does it hold great potential for analytics? Comments

ClickZ News Staff | Analyzing Customer Data

Google, Adobe Update Analytics Offerings

Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments

Dan Worth | Analyzing Customer Data

French Data Protection Regulator Queries Google

Mar 20, 2012 - Data privacy authorities submit 69 questions to search giant. Comments

Paul Albright | Analyzing Customer Data

Grow Your Revenue Faster: How to Efficiently Engage More Buyers

Mar 14, 2012 - Five steps to maximizing revenue growth today. Comments

ClickZ News Staff | Analyzing Customer Data

WPP Rolls ZAAZ Into Possible Worldwide

Mar 7, 2012 - ZAAZ founder Shane Atchison named Possible's CEO. Comments

Dan Worth | Analyzing Customer Data

Google Rolls Out Privacy Changes Despite Protests

Mar 1, 2012 - Firm attempts to reassure users that privacy controls remain unchanged. Comments

Christopher Heine | Social Media

Facebook Page Insights Goes Real-Time

Feb 29, 2012 - Company addresses concerns about long lag times for engagement data. Comments

Tim Nichols | Analyzing Customer Data

Build Engaging Dynamic Ads Using Available Customer Data

Feb 29, 2012 - A look at one tool designed to make online advertising simpler and easier. Comments

Kate Kaye | Analyzing Customer Data

Ad Industry Joins FTC, White House in Do Not Track for Browsers

Feb 23, 2012 - The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Comments

Rosalie Marshall | Display Advertising

Microsoft Accuses Google of More Browser Privacy Foul Play

Feb 21, 2012 - Google hits back, claiming Microsoft's browser privacy system is flawed Comments

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