Marketing News & Expert Advice
|
|
|
Analyzing Customer Data
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
Are You a Web Technologist or a Web Analyst?
May 30, 2012 - If you are an analyst don't forget the three P's: power user, privacy, and predictive. Comments
Topics in Analytics:
3 Ways to Know When You Are Data Obese
May 23, 2012 - Too many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers. Comments
Dashboards, Infographics, and Visualizations - Best Practices
May 2, 2012 - When using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Comments
The Marriage Between Customer Data, Media Planning, and Media Buying
Apr 25, 2012 - Ask questions, conduct research, and critically analyze the answers you're given. Comments
Facebook's IPO: Asking the Right Questions
Apr 17, 2012 - On Wall Street, each Facebook customer is worth $6.25. On Madison Avenue, that number is very different. Comments
4 Learnings From Monday Blues and Customer Satisfaction
Apr 4, 2012 - Sometimes it's fun to dig into data to find trends that wow people. Comments
Is Behavioral Targeting the Best for Customers?
Mar 28, 2012 - You owe it to your client to know how behavioral targeting will affect cost structure, goal metrics, interaction with potential customers, and the health of the brand. Comments
What Is 'Big Data'?
Mar 21, 2012 - Is it the latest in a series of technology fads or does it hold great potential for analytics? Comments
Google, Adobe Update Analytics Offerings
Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments
French Data Protection Regulator Queries Google
Mar 20, 2012 -
Data privacy authorities submit 69 questions to search giant.
Comments
Grow Your Revenue Faster: How to Efficiently Engage More Buyers
Mar 14, 2012 - Five steps to maximizing revenue growth today. Comments
WPP Rolls ZAAZ Into Possible Worldwide
Mar 7, 2012 - ZAAZ founder Shane Atchison named Possible's CEO. Comments
Google Rolls Out Privacy Changes Despite Protests
Mar 1, 2012 -
Firm attempts to reassure users that privacy controls remain unchanged.
Comments
Facebook Page Insights Goes Real-Time
Feb 29, 2012 - Company addresses concerns about long lag times for engagement data. Comments
Build Engaging Dynamic Ads Using Available Customer Data
Feb 29, 2012 - A look at one tool designed to make online advertising simpler and easier. Comments
Ad Industry Joins FTC, White House in Do Not Track for Browsers
Feb 23, 2012 - The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Comments
Microsoft Accuses Google of More Browser Privacy Foul Play
Feb 21, 2012 -
Google hits back, claiming Microsoft's browser privacy system is flawed
Comments
Database Marketing, Social Media Converge for Retail Brands
Feb 14, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments
How to Get More Value From Your On-Site Search Data
Feb 8, 2012 - Plus, tips to enhance on-site search experiences for visitors. Comments
Netezza Aims to Help Retailers Crunch Big Data
Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments
Google Privacy Change May Not Mean Much for Marketers, Yet
Jan 25, 2012 - Sixty privacy policies associated with various Google products will be boiled down to one. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
