Finding intelligence to act on from big data: a five step approach
Actionable Analysis

Finding intelligence to act on from big data: a five step approach

8y Evan Magliocca

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

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How new analysts can take their skills to the next level
Analytics

How new analysts can take their skills to the next level

8y Adam Singer

How new analysts can take their skills to the next...

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...

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Five steps to report marketing results like a boss
Acquisition

Five steps to report marketing results like a boss

8y Adam Singer

Five steps to report marketing results like a boss

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...

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17 inspirational examples of data visualization
Actionable Analysis

17 inspirational examples of data visualization

8y Graham Charlton

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...

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How technology and data has driven innovation for Graze
Analyzing Customer Data

How technology and data has driven innovation for Graze

8y Graham Charlton

How technology and data has driven innovation for ...

Graze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands in the world. At ...

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Filling in the data gaps: How content can be used as a tool for targeting audiences
Analyzing Customer Data

Filling in the data gaps: How content can be used as a tool for targeting a...

8y Rebecca Sentance

Filling in the data gaps: How content can be used ...

Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...

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Report: millennials are more likely to share an ad (but also to mute it)
Analytics

Report: millennials are more likely to share an ad (but also to mute it)

8y Tereza Litsa

Report: millennials are more likely to share an ad...

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...

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Taking your analytics practice to the next level: summary of ClickZ Live NYC panel
Actionable Analysis

Taking your analytics practice to the next level: summary of ClickZ Live NY...

8y Adam Singer

Taking your analytics practice to the next level: ...

As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...

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A guide to understanding the different types of data available to marketers
Analytics

A guide to understanding the different types of data available to marketers

8y Kym Reynolds

A guide to understanding the different types of da...

 Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But...

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Customers don’t want to be surveyed but they do want to be heard
Actionable Analysis

Customers don’t want to be surveyed but they do want to be heard

8y Dale Roberts

Customers don’t want to be surveyed but they do wa...

Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...

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What is customer retention and why is it important?
Analyzing Customer Data

What is customer retention and why is it important?

8y Graham Charlton

What is customer retention and why is it important...

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.  The best strategy is ...

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Blenheim Chalcot acquires analytics firm iJento
Acquisition

Blenheim Chalcot acquires analytics firm iJento

8y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

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Three ways to grow your total customer community
Analyzing Customer Data

Three ways to grow your total customer community

8y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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How to use Facebook’s new Audience Optimization Targeting
Analytics

How to use Facebook’s new Audience Optimization Targeting

8y Matt Owen

How to use Facebook’s new Audience Optimization Ta...

Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. Whil...

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Data privacy: the clock is ticking for U.S. marketers
Analytics

Data privacy: the clock is ticking for U.S. marketers

8y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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Five ways to optimize customer loyalty in a changing landscape
Analytics

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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How to link social and Google Analytics with UTM parameters
Analytics

How to link social and Google Analytics with UTM parameters

8y Yuyu Chen

How to link social and Google Analytics with UTM p...

UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...

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5 tactics to help build brand loyalty and grow your subscriber list
Analytics

5 tactics to help build brand loyalty and grow your subscriber list

8y Adam Singer

5 tactics to help build brand loyalty and grow you...

What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...

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The human behind the device: achieving and measuring true engagement
Analytics

The human behind the device: achieving and measuring true engagement

8y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

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The true value of social listening
Analytics

The true value of social listening

9y Benjamin Spiegel

The true value of social listening

Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer i...

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How to Use Data to Find New Markets
Analytics

How to Use Data to Find New Markets

9y Motoko Hunt

How to Use Data to Find New Markets

Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...

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Using Social Listening for Integrated Insights
Analytics

Using Social Listening for Integrated Insights

9y Andreas Krasser

Using Social Listening for Integrated Insights

Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...

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The Role of the Modern Day Web Analyst
Analytics

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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How to Make Data Sexy and Why Our Future Depends on It
Analytics

How to Make Data Sexy and Why Our Future Depends on It

9y Stephen Hay

How to Make Data Sexy and Why Our Future Depends o...

Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...

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The Future of Analytics Is Prescriptive, Not Predictive
Analytics

The Future of Analytics Is Prescriptive, Not Predictive

9y Neil Mason

The Future of Analytics Is Prescriptive, Not Predi...

The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl
Analytics

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

9y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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China's Great Data Paradox
Analytics

China's Great Data Paradox

9y Sophie Loras

China's Great Data Paradox

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...

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