Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

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3 Ways in Which Big Data Is Transforming Social Video Marketing

Jun 10, 2013 - When it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Comments

A Tale of 2 Cities and 2 Retail Conferences

istanbulconf Jun 5, 2013 - With m-commence, social media, personalization, web-based technologies, and online retailing strategies continuing to shape the new retail economy, the topics of interest are remarkably similar between the retail conferences in Chicago and Istanbul. Comments

5 Steps to Grow a Successful Testing Program

sustainingonlineoptimizationfeatured Jun 4, 2013 - If your company is new to testing, you will need to be the testing champion within your organization. Here's how. Comments

Testing, Testing,1-2-3-4-5?

testing1 Jun 3, 2013 - Consider these five steps to help you start testing. Comments

China's E-Tail Landscape: What's the Recipe for Success?

May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments

Google Puts Privacy at Top of Data Centre Location Choice

Google datacentre tech coloured pipes May 31, 2013 - Firm gives a rare glimpse into data centre selection processes Comments

Swipely Offers Merchants Google-Style Analytics for Storefront Sales

Person paying with a credit card May 30, 2013 - A startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a credit card. Comments

Moving Beyond Conversions in Digital Measurement

integrationroadmapfeatured May 29, 2013 - Consider this approach to tie your digital data to sales. Comments

Rich Media and Social Media: A Match Made in Marketing Heaven

paid-shared-earned-owned-media May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform

sodacard May 14, 2013 - The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers. Comments

Don't Just Predict the Future, Learn to Change It!

prediction May 8, 2013 - Is predictive analytics about to fundamentally change how we market? Comments

Data Superheroes, Code Artists, and Visualizers

codeartists Apr 30, 2013 - With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time marketing and decision support. Comments

Finding the ROI in Social Media: No Silver Bullet

silver-bullet Apr 24, 2013 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

Inside the Real-Time Marketing 'War Room'

time-to-share Apr 17, 2013 - The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war rooms. Comments

Top 80 Tools for Digital and Data Marketing

datamarketing Apr 15, 2013 - Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Comments

Google Tag Manager Best Practices (Part 3 of 3)

gtm011 Apr 11, 2013 - These best practices fall into four main buckets. Comments

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

convergence-analytics-report Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments

6 Ways You Should Think of Data

bigdata Mar 25, 2013 - Before exploring big data, there are far more fundamental foundational steps to take. Comments

7 Steps to Effective Data Marketing

datamarketingfeatured Mar 21, 2013 - Let's get one thing straight - big data isn't the answer. Comments

The Death of Audience Buy in China?

cookiefeatured Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments

Getting Ready for Real Time

realtime Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

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