Marketing News & Expert Advice
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Analyzing Customer Data
Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?
Facebook Page Insights Goes Real-Time
Feb 29, 2012 - Company addresses concerns about long lag times for engagement data. Comments
Topics in Analytics:
Build Engaging Dynamic Ads Using Available Customer Data
Feb 29, 2012 - A look at one tool designed to make online advertising simpler and easier. Comments
Ad Industry Joins FTC, White House in Do Not Track for Browsers
Feb 23, 2012 - The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Comments
Microsoft Accuses Google of More Browser Privacy Foul Play
Feb 21, 2012 -
Google hits back, claiming Microsoft's browser privacy system is flawed
Comments
Database Marketing, Social Media Converge for Retail Brands
Feb 14, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments
How to Get More Value From Your On-Site Search Data
Feb 8, 2012 - Plus, tips to enhance on-site search experiences for visitors. Comments
Netezza Aims to Help Retailers Crunch Big Data
Jan 30, 2012 - IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. Comments
Google Privacy Change May Not Mean Much for Marketers, Yet
Jan 25, 2012 - Sixty privacy policies associated with various Google products will be boiled down to one. Comments
What's the ROI on Free Tools?
Nov 22, 2011 - How much is the data from free tools really worth? Comments
BlueCava Tagged With $9.5M
Oct 25, 2011 -
Digital fingerprinting startup will use cash to invest in products and expand sales and marketing.
Comments
Barnes & Noble Struggles to Leverage Borders Digital Assets
Oct 21, 2011 - Attorneys general force B&N to push back data opt-out deadline. Comments
Do You Know What Good Looks Like?
Oct 11, 2011 - Objectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Comments
Creating an Effective Dashboard
Sep 27, 2011 - Five-step process to creating effective dashboards that deliver the right data to the right people at the right time. Part two in a two-part series. Comments
Building Your Customer Experience Dashboard
Sep 13, 2011 - The five main classes of data and tools that sit in the customer experience ecosystem. Comments
Integrated Data and Insight – It's Not as Easy as It Looks
Aug 16, 2011 - Organizations must overcome these three obstacles to collecting, managing, and analyzing online and offline research and analytics. Comments
New Tracking Methods Evade User Control
Aug 2, 2011 - Technologies help publishers and marketers persistently track online behaviors. Comments
5 Things to Look for in an Analyst
Aug 2, 2011 - When hiring an analyst, review candidates for these qualifications. Comments
Acxiom Names Scott Howe CEO
Jul 28, 2011 -
Former Microsoft/aQuantive exec heads to company with troubled international operations.
Comments
5 Traits of the Analytically Empowered Organization
Jul 19, 2011 - Does your organization possess any of these characteristics? Comments
Why Mark Twain Was an Analytics Guru
Jul 5, 2011 - Take a crash course on the world of analytics through the words of Mark Twain. Comments
Why Left-Brained Analysts Need Right-Brained Creatives
Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments
Become a Web Analytics Expert!
ClickZ Academy's e-Learning course on Web Analytics helps you decipher the data you collect and meet business objectives. From KPI Analysis to Measuring Social Media, the 4 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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