Analyzing Customer Data

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how?

convergence-analytics-report

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments

6 Ways You Should Think of Data

bigdata Mar 25, 2013 - Before exploring big data, there are far more fundamental foundational steps to take. Comments

7 Steps to Effective Data Marketing

datamarketingfeatured Mar 21, 2013 - Let's get one thing straight - big data isn't the answer. Comments

The Death of Audience Buy in China?

cookiefeatured Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments

Getting Ready for Real Time

realtime Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Getting Advanced With Google Tag Manager (Part 2 of 3)

googletag Mar 14, 2013 - Bringing dynamic data to your tags with the data layer and macros Comments

Navigating the Challenging Path From Big Data to Big Impact

monty Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

Smartphones: The Future of Marketing Research in Asia Pacific

yahoovision Mar 7, 2013 - Asia will be central to the development of mobile research. Comments

How Can Internet Marketers Bring Out the Best in Site Design?

abtestingfeatured Mar 6, 2013 - Three recommendations to get the best out of your site design. Comments

Metrics and Innovation in Digital Marketing

evianrollerbabies Feb 26, 2013 - Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Comments

The Proof of the Digital Pudding

adobefeatured Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments

Engaging Millennials on Facebook

facebook-like Feb 20, 2013 - Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right direction. Comments

Take Control of Tagging With Google Tag Manager (Part 1 of 3)

googletag Feb 19, 2013 - Adding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Comments

Content Marketing for Brands: Q&A With Ginzametrics

contentmarketing2 Feb 13, 2013 - Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Comments

Internet Advertising Strategies for 2013

growth-of-2013 Feb 13, 2013 - By staying on the cutting edge of Internet advertising tools and strategies, companies can direct more resources toward improving their product or service. Comments

What Are the Real Challenges for Digital Marketing in 2013?

challenges Feb 8, 2013 - In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagement vary. Comments

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

google-transparency-u Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas; 22 percent were through search warrants; and the remaining 10 percent were mostly court orders. Comments

Integrated Marketing Analytics Is Possible

what-when-whofeatured Jan 23, 2013 - Consider these three challenges when measuring performance of an integrated marketing campaign. Comments

Social Media Can Sell Soap to Audiences Who Really Love Soap

soapbar Jan 23, 2013 - The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Comments

3 Measurement Resolutions to Embrace in 2013

googleanalytics Jan 22, 2013 - To start 2013 on the right foot, here are three things I recommend you do today. Comments

ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution

analytics-under-scrutiny Jan 17, 2013 - Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions in the industry. Comments

 

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